Alana Devich

51 Flips | 5 Magazines | 8 Followers | @AlanaDevich | Keep up with Alana Devich on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Alana Devich”

Using Social Media as Your Primary (or Only) Link Building Tactic Probably Won't Work - Whiteboard Friday

A concept we've covered regularly is what we call flywheel marketing, where the organic traffic, shares, and links you get from publishing one piece …

A Practical Guide to Content and Its Metrics

<b>A small disclaimer:</b><p><i>Before you start reading, I want to say that I am not an analytics expert per se, but a strategic SEO and digital marketing</i> …

Marketing

10 Social Media Rules to Follow if You Don't Want to Get Sued — The Content Strategist

10 Social Media Rules to Follow if You Don’t Want to Get Sued<p>Not all speech is equally free. And on social media, some of it can get you in …

Content Marketing Infographics: The Ultimate List [Infographic]

To compete in the increasingly competitive content marketing space, marketers must learn to create visual content, such as infographics. According to …

Infographics

How to Write a Whitepaper

Whitepapers are one of the most common content pillars among marketing teams. And who can blame them? When done well, whitepapers can position your …

Marketing

Former CEO Turned CMO Shares Tips For Marketing Success In Tech Industry

What insight do C-level leaders have on the challenges of being a contemporary CMO? And what advice can they provide to aspiring CMOs? As part of my “CMO Insight Series,” I posed these questions to Jim Melvin, CMO at SevOne, an infrastructure performance monitoring company. As the former CEO of …

Leadership

virginhipster.com

Copyright

The Loud Fight Against Silicon Valley's Quiet Racism

How tech became a civil rights battleground.<p>For Hank Williams, an entrepreneur based in New York, building a more diverse Silicon Valley isn't just an economic or moral issue. There are more pressing reasons, ones that no one in the industry or anywhere else likes to talk about.<p>"The problem is, the …

I Am the Black Woman Who Interrupted the Netroots Presidential Town Hall, and This Is Why

I am Tia Oso, the black woman who took to the stage and demanded a microphone on July 18 at the Netroots Nation Presidential Town Hall in Phoenix, …

What Are Attribution Reports? [FAQs]

Learn how Attribution Reports can help you analyze your marketing efforts and invest in the right resources.

4 Great Resources for Presenting Your Data Creatively | Inc.com

Having the technical know-how to bring quantitative visions into beautiful, understandable focus is not only a sought-after skill among employers, but it's really important for making sense out of the oceans of data we're all swamped with each day. What you may see as attractive and intuitive on …

Data Visualization

The 5 Stages of Blog Growth: How Your Traffic Tactics Should Change as You Grow

If you know <i>exactly</i> what you’re doing, you can build a blog that gets over 100,000 visitors per month in less than year—from scratch.Chances are, …

Marketing

Redbox brand

Redbox

How to Retweet the Right Way (With a Comment) on Twitter

Kill optional punctuation, change "and" to "&," abbreviate, omit words with mini ellipses ".." and -- if you absolutely must -- change "the" to "th" …

Infographic: The Optimal Length for Every Social Media Update and More

How long should my tweet be? Or my blogpost? Or my headline?<p>I ask this question a lot. It seems that others do, too. Our first take on coming up with …

How to Respond to People on Twitter: A Simple Guide for Businesses [Infographic]

Learn helpful data on the components of a tweet when you respond to people on Twitter -- and use it to inform your own social media response strategy.

5 Infographics to Teach You How to Easily Make Infographics in PowerPoint [Free Templates]

Learn how to easily create professional-looking infographics in PowerPoint with these 10 free …

Infographics

5 Infographics to Teach You How to Easily Make Infographics in PowerPoint [Free Templates]

Learn how to easily create professional-looking infographics in PowerPoint with these 10 free …

How to Easily Double Your Traffic from Social Media

Many businesses are publishing content as a way to build their audiences and increase traffic to their websites. However, they may not be getting …

Google Analytics

24 Easy Healthy Lunches To Bring To Work In 2015

So easy, it should be a food sin.

Healthy Eating

A Content Strategy Template You Can Build On

Picture it. A room full of executives from a company you never thought you could land as a client. They're so engaged in what they are saying that …

GrowthHackers

Track Customer Value<p>Sustainable growth is a function of understanding, measuring, and improving the value your company delivers to customers.<p>Uncover …

10 Questions to Ask When Creating a Social-Media Marketing Plan

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Ever heard the saying "Failing to plan is planning to fail?" That old but wise adage often rings true when it comes to social media marketing. Creating a detailed, goal-oriented social-media strategy is just as important as having a rock …

How to Create Exciting Content for a Boring Industry

Just because an industry is boring doesn't mean the content you create to market it should be. Here are some tips on how to make your marketing …

Marketing

5 Simple Secrets to B2B Lead Generation on Facebook [SlideShare]

10 Things B2B Marketers Should Be Doing On Twitter

Many B2B businesses struggle with thinking of Twitter as a viable marketing tool. “My customers don’t use Twitter.” “Twitter is for consumer brands.” …