Alana Bierbaum

192 Flips | 4 Magazines | 34 Likes | 1 Following | 3 Followers | @AlanaBierbaum | Keep up with Alana Bierbaum on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Alana Bierbaum”

Mellower now, John McEnroe wants today's players to get mad

NEW YORK (AP) — John McEnroe wants more anger in tennis.Not the kind of racket-smashing, profanity-flying tantrums he threw as a player, when he …

Tennis

'Agassi could bring something special to Djokovic'

Novak Djokovic could be on the verge of "something special" after teaming up with Andre Agassi for the French Open, former Roland Garros runner-up …

7 questions brands ask me about influencers in every meeting

I will be the first to admit that when it comes to influencer marketing, I’ve made every mistake. It’s hard. Really hard. Dealing with talent, …

B2B Marketers See Most Value in CRM Tools

When it comes to marketing technology tools, business-to-business (B2B) marketers have a host to choose from. According to a March 2017 survey of US …

Red Rocks Booked Through 2022? Why Some Bands Get Shut Out of the Iconic Venue

About a year ago, when wacky rock duo Ween still had “that new-car smell,” as manager Patrick Jordan refers to the 90s indie phenoms’ reunion, the …

Rocky Mountains

Why is the French Open venue called Roland Garros?

The French Open is set to begin on Sunday, with famous players such as Rafael Nadal, Venus Williams, Sir Andy Murray, Johanna Konta and Novak …

Flipboard Magazine Tips to Build Brand Awareness Drive Sales!

<i>Note: As many of you already know, I am an avid Flipboard fan. I believe the app can revolutionize the way we sell and view brands online.</i> <i>Still, many</i> …

Small Businesses Are Missing the Boat on Social

Social media has become an important part of any smart marketing mix, and small businesses could benefit the most. Unfortunately, many seem to be …

Watch Heineken School Pepsi on How To Advertise to Gen Z (It's A Lesson For Every Brand)

Winning over hearts and minds of Gen Z is risky business, but done well it wins them (and the rest of us) like nothing else can.<p>Watching the nightmare that unfolded in the wake of Pepsi's recent ad featuring Kendall Jenner was like watching a train wreck in slow motion. You have to wonder how Pepsi …

5 Common Misconceptions of Influencer Marketing

Influencers: It’s a buzz term for a reason. They produce content, broadcast key messages, and connect brands to new audiences. But for every benefit, …

Struggling Twitter Can Either Go Freemium Or Go Home

Less is sometimes more -- that's a lesson Twitter may well have proved this week. Or, at least, it has certainly proven that more isn't always more. …

Why Reducing Your Social Media Use Can Help Make You a Better Photographer

Photographers today are the first generation of image makers who are entering an industry completely dominated by social media. Over the course of …

Why are Indigenous people such avid users of social media? | IndigenousX

Indigenous Australians are using social media in unique ways – to connect between generations, to connect with culture and to connect with other Indigenous peoples globally, writes <b>@IndigenousX host, Bronwyn Carlson</b><p>Indigenous people use social media at a rate higher than non-Indigenous people, and …

Scott Van Pelt's 1 Big Thing A Tribute To Laid-Off ESPNers

Like Bob Ley and a number of other ESPN hosts today, ESPN midnight <i>SportsCenter</i> anchor Scott Van Pelt addressed today’s ESPN layoffs during his …

A Modern Guide to Social Media Content Marketing, Part 5: Instagram

<i>This is the fifth and final installment in a five-part series of articles focusing on best practices to up your content marketing game on the “big</i> …

6 Must-Do's When Creating an Influencer Marketing Campaign

Don't hire an influencer for your social media marketing until you've considered these six things.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Influencer marketing is rapidly growing in popularity and demand -- there isn’t a more powerful marketing channel for driving brand …

Public Relations

Ilie Nastase makes bold new racially charged comment about Serena Williams' unborn child

In an attempt to smooth over his first racially charged comment about Serena Williams' pregnancy, Romania's Fed Cup captain Ilie Nastase followed up with another racially charged remark.<p>"Anything I say, I am the bad boy," Nastase replied when asked by the Associated Press about his comments …

Tennis

This Report Shows Just How Effective Influencer Marketing Can Be for Brands

As more brands jump into an influencer marketing industry that reached about $570 million on Instagram alone in 2016, according to eMarketer, new …

What Is Online Marketing? The Definitive Guide To Internet Visibility

Today, with nearly half the world’s population wired to the internet, the ever-increasing connectivity has created global shifts in strategic thinking and positioning, disrupting industry after industry, sector after sector. Seemingly, with each passing day, some new technological tool emerges that …

Marketing

The importance of photography in personal branding

The color is another important element representing your personal brand. Since it has the power to stir up emotions, color can send a powerful message and stick in people’s memory. A study carried out by the University of Loyola found that color can increase brand recognition by 80 percent. A bit …

Personal Branding

Why Marketers Shouldn’t Believe Instagram, Snapchat Are Equal for Influencers

Imitation may be the sincerest form of flattery, but in the case of Instagram versus Snapchat, imitation may also be fighting words.<p>Last August, …

I just switched to Apple Music after two years of Spotify Premium — and so far, I'm not impressed

After a few weeks of warnings from Verizon that I was approaching my data limit, I decided to take the plunge and become a Spotify Premium member. For more than two years, I enjoyed my ad-free listening experience, and I made the most of my Premium membership.<p>But everything changed a month ago when …

6 Must-Do's for Effective Social Media Marketing

Six marketing experts give their best advice on how to grow an audience, regardless of your budget.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>A lot of businesses do social media marketing wrong. They hear everyone screaming, “You must have a social media presence,” but what that …

Marketing

Rock is the new jazz and vinyl's misleading revival: 5 things I've learned as Guardian music editor | Michael Hann

Music,Pop and rock,Music industry,Digital music and audio,Music streaming,Culture,Vinyl,Media,Technology,Newspapers,Newspapers & magazines,Digital media,Social media,Indie,Rap,Journalism, publishing and public relations,Jazz,UK charts,Business<p>I’m leaving the Guardian after 11 great years covering …

Fair Play Fair Pay Act reintroduced in Congress, would make radio pay artists

The Fair Play Fair Pay Act, legislation that would require broadcasters to pay artists and record labels when their songs are played over the air on the radio, was reintroduced on Thursday.<p>The bill is offered up on the eve of a possible broader copyright reform proposal from the House. Music …

How Niche, the Twitter-Owned Influencer Network, Helps Its Creators Flourish

Niche, a community of content creators that was acquired by Twitter in 2015, has embraced a more multiplatform approach than other influencer network.<p>…

Timing is of the essence in social media marketing

Oreo’s famous 2013 Super Bowl Twitter ad was one of the most iconic moments in social media marketing. The power went out during the halftime show, …