Alan Macfarlane

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The Eight Best Marketing Podcasts

“If you want to up your marketing game, you need to do everything in your capacity to understand trending strategies,” says social marketing expert Rachel Pisani. “Podcasts are fantastic resources to gain further insight and optimize your social media content.”<p>But which podcasts? That is the …

Marketing

50 Of The Best Horror Novels

I love a good scare, but the best horror novels don’t just provide frights, they also comment on society or maybe riff on tried-and-true tropes. With …

The Case Against Storytelling in Content Marketing

My industry colleague and friend, Douglas Karr, inspired me to take on this topic. It’s been a subject of conversation I’ve had for a number of years …

What Book Would You Recommend for Someone Who’s Never Read Science Fiction Before?

Genre can be a polarizing subject. I’ve been drawn to fantasy and science fiction literature all my life, but I have friends who would rather read …

240 Hours of Relaxing, Sleep-Inducing Sounds from Sci-Fi Video Games: From Blade Runner to Star Wars

Need to put a little geek in your sleep? We've got just what you need...<p>Back in 2009, the musician dubbed Cheesy Nirvosa" began experimenting with …

3 Tips on High-Conversion Copy from a Sales Page Specialist - Copyblogger

I know what some of you are thinking.<p>You’re asking:<p>“Do I really need a sales page anymore? Can’t I sell using social media/webinars/live events/blog …

From Spotify to Shazam: How Big-Data Remade the Music Industry One Algorithm at a Time

<i>This article was originally published on The Conversation. Read the original article.</i><p>Fifteen years ago, Steve Jobs introduced the iPod. Since then, …

Why LinkedIn Is About to Become Scary Good

With its recent unveiling of some new, data-driven user engagement tools, LinkedIn is setting the stage to become an indispensable tool in B2B sales and marketing.<p>If you are still not convinced of the power of LinkedIn for sales and marketing, listen to this announcement about the platform's …

What Do Muslims Believe About Jesus Christ?

In his book, <i>Western Muslims and the Future of Islam</i>, Tariq Ramadan argues that too much dialogue between scholars and too few conversations between …

You Are What You Read

While we may view them as universal, the ethical compasses that guide us can, in fact, vary enormously. As recent research has shown, actions seen as …