Akiko Hana

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5 Ways Businesses Can Reach 'Generation Z'

Empowering a double bottom line, 87 percent of Gen Z say it is important for businesses to focus on giving back to their communities. This conscious perspective drives businesses to consider their mission beyond their services and invest in corporate social responsibility. More and more businesses …

Marketing

The Habits of Highly Successful Entrepreneurs (Infographic)

For you to find success, find something that best suits you and turn it into a habit.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>To be successful, we need to cultivate successful habits. Take it from some of the most accomplished entrepreneurs around.<p>For Elon Musk, that’s …

Entrepreneurship

Marketing Lessons for Your Start-Up: 3 Success Stories

Buffer, HubSpot and Warby Parker didn't break the bank with their start-up marketing plans. They just did them well.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Many entrepreneurs make one of two fatal mistakes early in their company's history: Either they believe their product can …

Marketing

4 Online Marketing Tactics to Advertise Your Import/Export Business

With these four methods, marketing your import-export business is just a click away.<p><i>The following excerpt is from the Staff of Entrepreneur’s book</i> Start Your Own Import/Export Business<i>. Buy it now from</i> Amazon | Barnes & Noble | IndieBound<p>Just like personal investing, you must build a diversified …

Marketing

10 Overrated Marketing Trends

Make sure you always know the reasons and numbers behind your marketing plan.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>In this video, Entrepreneur Network partner Irina Jordan of Fanatics Media lists the 10 most overrated marketing trends. Too many businesses waste their …

Marketing

Why Your Content Marketing Is Failing and How to Fix It

Engaging your customers with compelling content has a magical benefit on sales but there are no shortcuts to making it work.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Content marketing can be extremely effective for extending your reach, driving traffic and helping you reach your …

Marketing

5 Tips for Finding the Best Digital Marketing Agency for Your Business

It is imperative to find a digital marketing firm that is going to represent you and your business in the best way possible.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>As the CEO of a boutique digital marketing firm, I am often asked my opinion on all things relating to my field. …

Marketing

Your Business Can Be Boring But Your Marketing Can't

Everyday products and services require the most creative strategies.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Tesla, Virgin Galactic and Oculus all have something in common: They build sexy products and the media loves to give them coverage. Most businesses are more mundane. They …

Marketing

SEO Strategy in 2017: What's Most Important?

Don't trust what you've heard -- links are still king when it comes to search engine optimization.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Everyone wants to get a high click-through rate and a good spot in Google's search algorithm. But, when it is generally accepted in the …

Marketing

How to Get to the Next Level in Anything

Its all about attitude.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Do you want to get to that next level of whatever it is you are doing? Attitude alone can take you to that next level. In sales, your product can be shopped. Maybe not your exact product, but something similar. A …

Happiness

3 of the Top Opportunities and Challenges for Digital Marketing in 2017

Local search, online reputation management and a consistent, curated social media profile are three digital marketing essential for every startup in 2017.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Augmented reality, live video streaming, data visualization: There’s plenty of hype …

Marketing

3 Strategies to Nail Before You Launch Your Social-Media Campaign

Planning and metrics are key to any successful marketing effort, yet many entrepreneurs rush into the social conversation with little idea of what they hope to accomplish.<p>When I talk to small-business owners, they often tell me they're “doing” social-media marketing. I’m always glad to hear this, …

Marketing

5 Business Strategies To Boost Your First Quarter Sales

Stop wasting money on ads that don't work and start using these tips to make more sales.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>You might have succeeded in turning a great idea into a business, but if you can't get people to purchase your product or service, you don't really …

Marketing

4 Ways Small Businesses Can Compete Against the Major Competitors

For a small business to strive and win competitors in an industry, use these strategies.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Moving into a new city or job can be daunting, the hassle of finding accommodation, the stress of moving personal items and most especially the people …

Small Business

Why Smart Internet Marketers Are Opting for Native Advertising

Consider that 32 percent of consumers are open to sharing a native ad with friends, family and colleagues, while only 19 percent of consumers will share traditional banner ads.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>According to a report on Shopify, global retail ecommerce …

Digital Advertising

Trust Your Insights More Than Those Big Brands You Envy

Be original, not a copycat.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Back in the day, when our conversion optimization agency focused on athletic and outdoor brands, business owners would frequently come to us with an urgent request. "We love the work you’re doing," they’d say, …

Marketing

3 Tips on Becoming a Pay-Per-Click Expert

PPC has been, is and will almost definitely continue to be an integral part of every brand's advertising stack.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Online advertising is one of those industries that is always taking heat for one reason or another. Some of it is just the …

Pay Per Click

Product, Price, Placement, Promotion: Can Your Business Survive Without Them?

Service as a Solution can differentiate businesses facing barriers.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Retail is unforgiving. It makes no exceptions for holidays, offers no accommodations for special occasions and is undaunted by personal limitations. In fact, the fiercely …

Intellectual Property

5 Reasons Why Nobody Cares About Your Big Idea

A great idea poorly sold is called failure.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Entrepreneurship is about big ideas, but the problem that most entrepreneurs face is that there is always someone else around the corner with a bigger idea. The good news is that you don’t always …

Marketing

5 Laws of Advertising and Marketing That Haven't Changed in a Half Century

The three-martini wisdom of advertising legend David Ogilvy is as relevant in our age of the internet and social media as it was in his time of three TV networks and daily newspapers.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>The other day on the subway, I came across an …

Advertising

Why Trust Is the New Marketing Currency

If someone sidles up on the street and wants to sell you a "Rolex," you'll likely run. Do the same with digital marketers who similarly fail to secure your trust.<p>When it comes to connecting with potential customers, there are few things more valuable than trust. Trust is an essential factor in …

Marketing

7 Steps You Can Take Right Now To Start Selling More

First you have to get clear with yourself, then you turn your focus upon a customer or prospect to discover what they need and whether you can help.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>As a salesperson, there are only so many things you can control. You can’t control market …

Selling

6 Ways to Think Outside the Box When Marketing Your Small Business

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Sometimes budget limits small businesses from executing their marketing ideas, but not every successful strategy requires a lot of money. Here are six outside the box ways to market your small business that are both inexpensive and …

Small Business

3 Ways to Grow Your Business With Free Social Media Analytics

Social media is about the long game and does require thoughtful planning, but there's no need to break the bank for in-depth analysis and strategy-building.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>You know your business needs to be on social media, but are your efforts …

Marketing

5 Content Marketing Lessons From SNL in the Age of Trump

Take today's key issues and create meaningful content for your customers.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Whatever you think of his politics, President Donald Trump has been great for comedy. Saturday Night Live is having a revival of popularity as its hard-hitting …

Marketing

3 Mistakes (Nearly) Every Tech Startup Makes -- and How to Avoid Them

Tips to help left-brained innovators get their brand launch right.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>You just spent five years developing the world’s first robotic drone cooler. It keeps your beverages frosty and follows you anywhere so you can get a cold one wherever and …

Innovation

Whether You Like Emoji or Not, They're Amazing for Marketing Your Business

New data shows that using those little cartoons significantly boosts user engagement with your brand.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Emoji aren't just good at expressing your feelings while texting friends. It turns out, they're great for marketing your business.<p>A …

Marketing

This Company Accidentally Deleted Its Clients' Data. Here's How It Won Them Back.

Six reputation management lessons you can learn from GitLab's mistake.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Bad things happen even to good companies. No matter what the reasons for a crisis are, it can affect and even destroy a brand’s reputation. In such a situation, a …

Intellectual Property

How to Create a Happy Marriage Between Brands and Influencers

Don't just find the biggest names you can -- find the people who fit what you do.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>The popular online marketing buzz word of 2017 is “influencer marketing.” While it’s been around for a long time, it’s just now evolved into its own specific …

Public Relations

The Clever Strategy That Turned an Unknown Book Into a Bestseller

There's a better way to leverage influencers.<p>This story appears in the March 2017 issue of <i>Entrepreneur</i>. Subscribe »<p>UJ Ramdas had an idea he knew people would love but that no publishing house would ever take seriously. Here it is: a mostly blank book. See the problem? And blank journals such as …

Self-improvement