Aida Boucheron

73 Magazines | 15,829 Articles | 202.8k Followers | 343 Likes | @AidaofNubia | Founder of @FlipboardClub. Tweet or tag me @AidaofNubia.

It's Time Marketers Rethink Their Commitment to Content

Advertisement<p>Eighty-six percent of B-to-C marketers in a recent study say they will be including content marketing in their budgets this year. That …

Digital Marketing

How virtual reality is empowering future generations

Virtual reality is one of the most immersive forms of media available. Even now, at an early stage of its lifecycle, its ability to deeply emerge people in a virtual world has garnered the attention of tech enthusiasts, gamers, teachers, parents and kids all over the world.<p>This is a story that’s …

Virtual Reality

Parent v gadget: Can tech raise your kids better than you?

Let's be clear: No one needs a robot. Or a rubber ducky that puts your baby to sleep. Or even a toothbrush that comes with a game. But it might be …

This Is How You Future-Proof Your Brain Against Increasing Distractions

Is it possible to train your brain to cope with an ever more fast-paced world? In some cases, more tech might save us from tech overload.<p>It’s no secret that technology advancements have affected our brains. With instant messages, push notifications, wearable technology, and many other tech-driven …

The Brain

How I Trained Myself To Wake Up On Time Without An Alarm

Half the battle is figuring out how much sleep your body needs, and the other half is consistency.<p>Sleep is one of my favorite things. I adore it. I’ve never been one for alarms, though. Potentially because they mark the end of my sleeping.<p>I started working remotely a few years ago, and …

Well-being

Presidents Aren't CEOs

On the meaning and implications of the country’s first true businessman president<p>Among the more arid and promiscuous expressions in the English language is saying that someone is “in business.” The pawnbroker, the accounts executive at CBS, and the risk arbitrageur are all nominally engaged “in …

Foreign Policy

The Obama Administration Digital Transition: Moving Forward

Over the past eight years, the President, the First Lady, and the Obama White House have used social media and technology to engage with people around the country and the world on the most important issues of our time. From the very beginning, our mission has been to reach people on the channels …

Michelle Obama

Introducing Top Writers in Tags

Spotlighting leading voices on popular topics<p>The Sundance Film Festival starts today, and you don’t want to miss what has top movie experts buzzing. …

Publishing

Thank you

You made me a better President, and you made me a better man.<p>My fellow Americans,<p>It’s a long-standing tradition for the sitting president of the …

Democrats

Spending 10 Minutes a Day on Mindfulness Subtly Changes the Way You React to Everything

Leaders across the globe feel that the unprecedented busyness of modern-day leadership makes them more reactive and less proactive. There is a solution to this hardwired, reactionary leadership approach: mindfulness.<p>Having trained thousands of leaders in the techniques of this ancient practice, …

Mindfulness

From Headline to Photograph, a Fake News Masterpiece

This article has been revised to reflect the following correction: Because of an editing error, an article on Thursday about the origin of a widely shared fake news story misstated a Twitter post by Cameron Harris, a 23-year-old Maryland man who created the article and the website on which it …

Media Industry

To Obama With Love, and Hate, and Desperation

<i>Sign up for</i> <i>our newsletter</i><i> to get the best of The New York Times Magazine delivered to your inbox every week.</i><p>On a recent October morning in the White House mailroom, on the ground floor of the Executive Office Building just beside a loading dock, 10 interns sat at two long tables, each trying to get …

Barack Obama

What your emojis say about you

<b>(CNN) —</b> Whether you like it or not, cartoon faces, stomping flamenco dancers and applauding hands have now entered your social life, albeit digitally.<p>While they once may have been novel or cute, the sea of emojis now available to you across digital platforms are the perfect punctuation to express …

Psychology

How statistics lost their power – and why we should fear what comes next

The ability of statistics to accurately represent the world is declining. In its wake, a new age of big data controlled by private companies is taking over – and putting democracy in peril<p>In theory, statistics should help settle arguments. They ought to provide stable reference points that everyone …

Statistics

The End Of User-Friendly Design

As emotive, verbal AI colonizes our world, "user-friendly" doesn't mean what it once did.<p>There’s a new sub-genre of ghost stories out there today—one where the antagonist isn't quite human. You can find these tales on user forums for many voice assistants: One user reports he and his wife heard …

Design

Why Russia Loves the Idea of California Seceding

Once again, Moscow is winking at a long-shot breakaway movement in the U.S.<p>On a sunny late September day, a trio of tourists gathered on Moscow’s Red Square. Well-dressed, carrying a Russian flag, the visitors bunched in front of the Kremlin’s walls to snap a selfie. Like so many others before, the …

Russia

Caroline Kennedy, an Ambassador Whose Role Transcended the Embassy

Ms. Kennedy said she understood the anger. “You may not hear it, but I think that certainly we did take actual practical steps,” she said, including the return of other land on Okinawa and moving an aircraft hangar to reduce noise. “So hopefully people will see that the U.S. is committed to making …

Japan

How to Turn Journal Ramblings into Viral Articles

I’ve been journaling for the past 9 years and written about the several reasons journaling has changed me life HERE.<p>People often ask me <i>how</i> I journal, …

Productivity

How to change Alexa's name

By default, saying "Alexa" near an Alexa speaker will activate the voice assistant and it will begin listening for your requests or commands. It takes some getting used to, but after a while, talking to a speaker and calling it by a human name begins to feel fairly natural.<p>That said, if you have …

Amazon Echo

Tom Cruise Explains The 'Intense' Preparation For His Stunts

After years of doing his own stunts, the actor mentored his co-stars on 2016's "Jack Reacher."<p>It’s a thing of Hollywood lore that Tom Cruise does his own stunts.<p>But a few decades into this business, and after starring in countless action movies, Cruise has reached a point in his career where he can …

Entertainment

Octavia Spencer Bought Out A Screening Of 'Hidden Figures' For Low-Income Families

"My mom would not have been able to afford to take me and my siblings."<p>“Hidden Figures” star Octavia Spencer knows firsthand that many families won’t have the opportunity to see the movie while it continues its reign at the box office.<p>“My mom would not have been able to afford to take me and my …

The Theatre

Mark Ruffalo, Michael Moore And More Celebrities To Lead Anti-Trump Rally In New York

The event is scheduled to take place on the eve of Trump's inauguration.<p>Mark Ruffalo, Michael Moore, Alec Baldwin and New York City Mayor Bill de Blasio, among other high-profile figures, will lead an anti-Donald Trump rally on the eve of the president-elect’s inauguration, The Associated Press …

Entertainment

The MLK History Forgot

During his last three years on Earth, Martin Luther King went through hell.<p>In January 1966, Martin Luther King Jr.—founding president of the Southern Christian Leadership Conference, Nobel laureate and the nation’s most prominent civil rights activist—moved his family into a squalid tenement …

Civil Rights

Shakira urges Davos elite to nurture future leaders

DAVOS, Switzerland (Reuters) - Music star Shakira urged world and business leaders at the opening ceremony of the World Economic Forum on Monday to support efforts to feed, educate and care for underprivileged children.<p>"Today's babies will drive tomorrow's business. Their capacity to contribute …

World Economy

Meghan Markle Reportedly Gave Kate Middleton a Dream Journal

This is how you make an impression.<p>Meeting your significant other’s family is hard. You want to impress them, so you bring a gift. A bottle of wine, maybe. A book of <i>New York Times</i> crosswords, because your boyfriend mentioned in passing that his dad feels really accomplished when he finishes the …

Royal Family

These New Details About Kim Kardashian's Robbery Are SERIOUSLY Disturbing

Her initial police report has been published in a French newspaper.<p>Last October, Kim Kardashian endured a horrible armed robbery while in Paris. In recent days, French police have made significant progress in their investigation; 17 people were arrested last week, and the first official charges are …

For Teens

Katie Holmes and Mini-Me Daughter Suri Cruise Make Rare Appearance at a Basketball Game

<b>Katie Holmes</b> and daughter <b>Suri Cruise</b> spent some quality time together at a basketball game.<p>The mommy-daughter duo attended the Los Angeles Lakers …

Entertainment

Prince William Reportedly Leaving Pilot Duties for Full-Time Royal Life

William is said to be ending his helicopter-pilot career in order to focus on royal duties.<p>“In what is described as a ‘big shift’ in Prince William’s approach to his royal role, the duke will leave his job with the East Anglian Air Ambulance this summer,” <i>The Times</i> reported on Sunday. William will …

Royal Family

Everything Aaron and Jordan Rodgers Have Said About Their Family Feud

Quarterback Aaron Rodgers may have led the Green Bay Packers to a narrow victory during Sunday night’s playoff game against the Dallas Cowboys, but …

Entertainment

The True Story Behind Hidden Figures – and the Real Women Who Helped Launch the First U.S. Astronaut into Orbit

They say that behind every great man is a great woman — and the NASA astronauts are no exception. In this case, however, the women were …

Space