Aida Boucheron

16,015 Added | 80 Magazines | 352 Likes | 37 Following | 205k Followers | @AidaofNubia | Founder of @FlipboardClub

The Designer Behind Princess Kate’s Engagement Dress Says the ‘Kate Effect’ Killed Her Label

When Prince William and his then-fiancé, Kate Middleton, stepped out to announce their engagement in November 2010, all eyes were on Kate’s 12-carat …

Royal Family

How to Mentor a Perfectionist

It never ceases to amaze us. Bring up the topic of perfectionism in a room full of corporate CEOs, college presidents, or U.S. Naval Academy midshipmen, and you’ll see the same knowing smiles and nods of the head. Moreover, you’ll hear thinly veiled bravado about who among them is the most-perfect …

Leadership

Filter bubbles are a serious problem with news, says Bill Gates

It’s easy for people to live in a “filter bubble” of media that reinforces their worldview and excludes other views, whether they consume it via Facebook, favorite news websites, or preferred TV channels.<p>Technology such as social media“lets you go off with like-minded people, so you’re not mixing …

Bill Gates

How Swiss news publisher Le Temps is resurfacing evergreen content

Publishers have been reposting their old articles for years, but now the tools available to them are getting more sophisticated.<p>Swiss news publisher …

Advertising Industry

'A natural outgrowth of America electing a reality show president': Entertainment news outlets wade into politics coverage

As an entertainer, Donald Trump couldn't always keep the media's attention. As president, entertainment sites can't stop writing about him.<p>Once relegated to the entertainment section of The Huffington Post as a statement, Trump has increasingly garnered prime real estate on the front pages and …

Journalism

How Facebook and Google could disrupt the subscription model for news

By applying their technology to the publishers’ antiquated subscription systems, the two Internet giants could help create a sustainable news …

Facebook

WhatsApp launches Status, an encrypted Snapchat Stories clone

WhatsApp could put the brakes on Snapchat’s international growth with today’s launch of WhatsApp Status, a new tab for sharing decorated photos, videos and GIFs that disappear after 24 hours. It’s another Facebook-owned Snapchat Stories copycat, but the twist is that it’s end-to-end encrypted like …

Snapchat

10 Facebook Live tips from the Hindustan Times

Ten months ago, the Hindustan Times began to focus on content creation through mobile journalism, looking at how it could adapt its newsroom using …

Facebook

The Corporation for Public Broadcasting is on a White House hit list for elimination

Now, it should be noted that the public broadcasting system in general — and the CPB in specific, which serves as a key funding layer for NPR, PBS, and various public broadcasting stations across the country — have been consistent targets of cuts and criticism by conservatives. Personally, I’ve …

Journalism

Surprise! Hoda Kotb Reveals She’s Adopted Daughter Haley Joy: ‘She Is The Love of My Life’

Hoda Kotb is a mom!<p>The 52-year-old <i>Today</i> anchor revealed on Tuesday that she has adopted daughter Haley Joy — born on Feb. 14.<p>“She’s a Valentine’s …

Babies

George Clooney Is ‘Really Excited’ to Be a Father: ‘We Are Really Happy’

Rencontres de cinéma du 19/02 – Spécial césar<p><b>George Clooney</b> has finally opened up about becoming a father.<p>“We are really happy and really excited. …

Hollywood

The Future of Advertising Starts With Your Face

As you may already be aware, we know a lot about you. Yes, you! We know whether you clicked here from Facebook or if you came via our home page. We …

Augmented Reality

Big Brands Suspend, Limit Digital Advertising in U.K. After Report Saying It Helps Fund Extremists

Jaguar Land Rover, Thomson Reuters and others have reacted to a report that ads have appeared on hate sites and next to YouTube videos from …

Why I left advertising

Recently, my friend Matt Eastwood, who is the global chief creative officer at J Walter Thompson (you can’t get much higher than that in creative …

Advertising

The Revolution Will Not Be Televised (It’s already happening on Facebook Live)

You may have noticed that your friends on Facebook, and especially media outlets have started going live on Facebook (Instagram recently launched a …

Facebook

Snapchat Is Creating Original and Exclusive Content With Discovery Communications

Looking for more myths to bust or sharks to find? Discovery Communications is hoping viewers will turn to the deep blue sea of Snapchat.<p>Today, the …

Snapchat

‘So much of it is a con’: Confessions of a veteran ad tech developer

Programmatic has been extolled for its efficiency, but for the latest in our anonymous Confessions series, we talked to a skeptical digital industry …

Digital Advertising

All the ads that ran during the Super Bowl, in order

Super Bowl 51 was another advertising bonanza featuring a diverse array of big name brands, trailers, and risky spots from lesser-known companies.<p>If there was one theme to be drawn from this year's package of commercials, it was that advertisers were prepared to get political — with a handful of …

Advertising

20th Century Fox Apologizes for 'Fake News' Ads for 'Cure for Wellness'

20th Century Fox has issued an apology after a marketing campaign tied to the upcoming horror film <i>A Cure for Wellness</i> was blamed for spreading "fake …

Fake News

Advertising legend Keith Reinhard's 3 predictions for where the ad industry is headed

Show an episode of "Mad Men" to Keith Reinhard and he's probably been there, done it, and written the ad jingle.<p>The DDB Worldwide chairman has spent more than five decades in the ad business, creating memorable ads such as McDonald's 1970s "You Deserve a Break Today" campaign to "Like a Good …

Advertising

PewDiePie taught YouTube a valuable lesson

YouTube made a big bet in the fall of 2015: Viewers would pay a monthly fee in order to strip ads from the platform's videos and gain access to original shows starring some of the site's biggest personalities.<p>The idea was to leverage the massive audiences these stars draw into subscribers paying …

You Tube

Apple changes up ad strategy to focus on digital and regional campaigns

Apple's long-time ad partner, TBWA\Media Arts Lab, is "reorganizing and introducing a new operating model" in order to accommodate its client's new …

iOS

Why the Latest Piece of Content Marketing From Enterprise Rent-a-Car Is a Movie About Hockey

If you happen to find yourself in Warroad, Minn., and need to rent a car from Enterprise, we have bad news: There’s no pick-up location anywhere near …

Content Marketing

Verizon Hires Ad Talent From Apple, Builds In-House Agency

Most Popular<p>Verizon hired its first chief creative officer to build an in-house agency that will help reposition the brand in a hyper-competitive …

Advertising

Snap ad exec Sriram Krishnan leaves, but not why you think

Flying from SF to LA every week sucks, and so Sriram Krishnan is leaving a big financial opportunity at Snap to ditch the commute. The former Facebook Audience Network executive spent the last year running Snap’s Ads API and platform, and now he’s leaving.<p>The move was reported in Recode today, …

Startups

Man Finally Does the Ice Bucket Challenge in Fun Ad About the Perils of Slow Internet

What happens when you have a slow internet connection? You come late to online fads. Sometimes, several years late.<p>A fun new campaign by TBWA\Raad in …

Advertising Industry

Protein World Trolls London With More Shameless Ads, This Time Starring Khloé Kardashian

Protein World, whose “Are you beach body ready?” subway ads infuriated commuters on both sides of the Atlantic—they were accused, not unjustly, of …

Advertising Industry

The More You Donate to This Nonprofit to Help Sick Children, the More Colorful Its Ad Gets

An inventive new fundraising campaign uses interactive video to show how donating money to support children with congenital heart disease can bring …

Saatchi & Saatchi

ABC Sells Out of Ad Time in the Oscars

ABC has sold out of commercial time in the Academy Awards, with the cost for a unit remaining steady despite last year's ratings weakness and the …

Advertising

YouTube is killing off its unskippable 30-second ads

Google announced on Friday that YouTube will stop serving unskippable 30-second ads to users in 2018.<p>The company will instead push its other unskippable ad formats, including the 6-second ad unit it launched in April and its 20-second ads.<p>A Google spokesperson told Business Insider: "We’ve decided …

Advertising