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How the Top 5 Social Media Platforms Spent Their Marketing Budgets Last Year

Kantar Media just analyzed the $117.9 million spent on marketing in the U.S. last year by Facebook, Twitter, LinkedIn, Snapchat and …

Advertising Industry

The Story of ‘Footprints,’ the Brilliantly Stealthy Navy Seals Ad Nobody Saw Coming

On Dec. 14, 2005, Campbell Ewald and director Stu Maschwitz arrived at Will Rogers State Beach, just up the Pacific Coast Highway from Santa Monica, …

Advertising Industry

How Dove Is ‘Hacking’ Photography to Change the Way Advertising Depicts Women

In college, we were charged with digging through magazines to find ads that depicted either minorities or women in a non-stereotypical (read: not …

Advertising

30 Years Later, Motel 6 and Tom Bodett Are Still Cranking Out the World’s Best Radio Ads

Among long-running advertising campaigns, few are as charming as Motel 6’s radio work featuring Tom Bodett as the folksy voice who promises that the …

Advertising Industry

4 Strategies to Spark On-Demand Creativity

Back in the "Mad Men" days, only writers and artists were held accountable for driving an agency’s creativity. Today, that dynamic has expanded to …

Creativity

6 Advertising Veterans Offer Their Single Best Piece of Advice for Young Creatives Today

Earlier this week, in part one of a new video series, we asked top creative directors about the best advice they ever got in their careers. Today, we …

Creativity

Jeff Goodby Reveals the Best Creative Advice He Got in His Career

It’s easy to become wedded to an idea, and tough to let it go. But sometimes starting over is the way to an even better idea—or to getting the first …

Creativity

Silicon Valley’s Quest to Live Forever

Can billions of dollars’ worth of high-tech research succeed in making death optional?<p>On a velvety March evening in Mandeville Canyon, high above the rest of Los Angeles, Norman Lear’s living room was jammed with powerful people eager to learn the secrets of longevity. When the symposium’s first …

Ray Kurzweil

The Ultimate GIF Guide for Social Media Marketers

A ferris wheel. An Olympic athlete. Your content. Some things are just better in motion. Words and photos are great for telling stories but it’s …

Infographics

Maybe You, Too, Could Become A Super Memorizer

There is such a thing as a memory athlete. These are people who can memorize a truly insane amount of information really quickly, like the order of playing cards in a deck in under 20 seconds, or 200 new names and faces in a matter of minutes.<p>Neuroscientists writing Wednesday in the journal <i>Neuron</i> …

The Brain

How I Create Over 50+ Visuals Using Canva Weekly to Boost My Online Marketing

<i>If you’re a blogger and/or business owner I’m not telling anything you don’t know: life is busy.</i>As a full-time content creator, author, and …

Infographics

Demystifying Creative Success: How to Build a Creative Career from Scratch

If you start your career at a corporate bank, the path to success is usually presented as a clear progression of incremental promotions, …

Creativity

How to Push Your Team to Take Risks and Experiment

Most managers I know want their employees to be curious and experimental, to take the initiative and develop new products and solutions. But, as it turns out, managers also like to micromanage and control outcomes through safe, predictable processes. As a result, managers end up stifling the very …

Artist Creates Stunning Cinemagraphs of Animals And Nature

Have you ever heard of a cinemagraph before? The basic concept is that you take a still image, and then insert a moving image either into part of or …

How to Write Testimonials (Plus 10 Customer Testimonial Examples)

Try this: go to any page on your website and count the marketing claims you make. How many times is your business described as easy, smart, …

Marketing

Kids Commute From Clifftop to School With Death-Defying Ladders

A village in rural China replaced decaying bamboo ladders with steel steps, improving safety.<p>In a remote part of southwestern China, children who were once making dangerous climbs through terrifyingly steep clifftops are now making safer journeys, thanks to a steel ladder installed late last …

China

The New York Times Joins the Debate About the Truth in Minimalist Ads From Droga5

In a world of fake news and alternative facts, The New York Times is asserting the primacy and importance of the truth—and the role independent …

Advertising Industry

Graphics That Connect With Your Audience on Social Media and How to Create Them

<i>You’ve heard that images speak 1,000 words, right?</i>Well, on social they speak a million. When you design them with the intention of engaging your …

Infographics

How to Find Key Influencers in Your Niche Using Social Media

Some marketers live on islands. They sit alone, putting marketing messages into bottles and throwing them into the sea, hoping something will come …

Public Relations

How to Better Spend Your Social Media Marketing Budget [Infographic]

Social media is now a major part of most marketing budgets, and over the next five years social marketing spend is projected to increase by 90%. …

Why 2017 Is the Year to Take Snapchat Seriously [Infographic]

Here at HubSpot, we're not shy about our fondness of Snapchat. Heck, we even devoted an entire day to recruiting via Snapchat. But maybe not everyone …

Snapchat

25 Wonderful Examples of Animated GIFs in Email Marketing Templates

They say that a picture is worth a thousand words, so an animated one must be worth even more. Nowadays, email marketers are pushing the boundaries …

5 Huge Mistakes That Salespeople Make in Cold Emails

Email marketing campaigns should start with a clear, no-nonsense, straightforward message.<p>As I pointed out in yesterday's column on sales mega-trends, email marketing is the only form of outbound marketing that still works for B2B products. Unfortunately, most companies aren't very good at writing …

How To Create Perfect Posts on Social Platforms [Infographic]

Each social media platform is different, and the different reasons people log on to each need to be taken into account when posting. But on top of …

Infographics

14 Great Resources to Create Quick and Beautiful Images for Social Media

Hundreds of millions of images are shared on social media every day, but chances are only a few actually make you stop scrolling and pay attention. …

Infographics

Are You a Social Media Team of One? This Toolkit Can Help

You do it all. From planning long-term strategy and reviewing your analytics to wolfing down a sandwich while you create images for Facebook with one …

Marketing

AW360

Marked in its 91st year, the Macy’s Annual Thanksgiving Day Parade has become a symbol of an American tradition.<p>PRØHBTD Media and Advertising Week …