Afroz Alam

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The hyperbole we love to hate

'Earth-shatteringly good' pizzas may not live up to their billing, but, linguistically, we'll never escape the cycle of exaggeration<p>"Beyond unbelievable, will return" says a happy traveller of her holiday on a ratings website. "Utterly incredible" says another. These phrases don't seem all that …

Romeo Beckham’s Festive Burberry Ad Premieres in London