Adversitement

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Why an obsession with Big Data is blinding brands from the truth

“Just because we can reach users on various device doesn’t mean they want us to reach them”, Brett Morris of advertising giant FCB says to the …

Pew Privacy Study Finds Huge Concern About Control Of Personal Data Online

The <i>Pew Research</i> Center has published a new study into Americans’ attitudes to privacy in the digital age. The wide-ranging survey, called <i>Public Perceptions of Privacy and Security in the Post-Snowden Era</i>, includes plenty of interesting tidbits but one stat that really stands out is how …

How to Start Thinking Like a Data Scientist

Slowly but steadily, data are forcing their way into every nook and cranny of every industry, company, and job. Managers who aren’t data savvy, who can’t conduct basic analyses, interpret more complex ones, and interact with data scientists are already at a disadvantage. Companies without a large …

Finding JavaScript errors with Qmon

In this specific case a validation was set up on one of our clients’ website to check whether the search events were measured correctly on the search …

JavaScript

Waarom webanalytics-systemen niet geschikt zijn voor business intelligence

Is er in het huidige omnichannel-tijdperk nog plek voor traditionele webanalytics-tools? Mijn antwoord is 'nee'. Voor datagedreven bedrijven is het …

Data Governance: A Critical Starting Point in Addressing the Challenges of UDI Compliance

The first article in this five-part series on addressing unique device identifier compliance provided an overview of unique device identification. We …

Should You Outsource Analytics?

References<p><b>1.</b> P.C. Bell and G.S. Zaric, “Analytics for Managers: With Excel,” (New York: Routledge, 2012).<p><b>2.</b> A. Fisher, “Wanted: Data Scientists. No …

Watching You Play: Can A Dystopian Video Game Help Us Better Appreciate The Value Of Privacy?

The biggest challenge for privacy advocates is getting people to appreciate why privacy matters even if you don’t have anything to hide. Those of us who feel strongly about the topic tend to lean on arguments Daniel Solove made in a seminal article back in 2011. But there’s other ways to explore …

Security and Privacy Remain Doomed with the Rise of Digital Business

You think Target was a big deal? Get ready for more of the same thanks to the attitudes and understanding of consumers and corporate leadership.The …