Advantage Point Consulting

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The 12 Key Takeaways from SocialMediaExaminer's Industry Report

We've analyzed and synthesized SME's industry report to give you the 12 key takeaways you need to know.<p>We give you the facts and stats (complete with bar-graphs and pie charts) and then the concrete takeaway that ensures you understand what you're seeing and can apply it for yourself.<p>Check it out! …

Concrete

Crafting Visual Stories with Data

Data visualization has enabled us to compress data and express them visually in many interesting new ways. It is often cited that we are trying to tell stories through them. Is that really the case? How can we ensure that the audience is able to retain, recall and retell our data-driven …

Data Visualization

Why the online/offline split no longer matters

<i>This article was taken from the March 2014 issue of Wired magazine. Be the first to read Wired's articles in print before they're posted online, and</i> …

5 Takeaways for Marketers From Mobile World Congress in Barcelona

To really leverage the mobile platform as a marketer, nurture your customer community with entertainment, education and utility appropriate to their …

Advertising Industry

10 Questions to Ask When Optimizing Your Website for Mobile Users

Americans can’t get enough of their smartphones. Most of us compulsively check them countless times a day, then stash them by our bedsides at night, according to the Pew Research Center. We’re hooked on them because they make our lives easier.<p>Fortunately for businesses large and small, smartphones …

Social Media

Sage Launches Subscription Small Business Invoicing

One of the biggest challenges and frustrations of running a small business is getting paid. Now Sage has announced a new monthly subscription-based …

Hands-on with Gionee's super slim, octa-core Elife S5.5 smartphone (video)

It's only been a week since Gionee debuted its super thin Elife S5.5 Android phone in China, but luckily for us, the company also brought it along to MWC. After playing with the 5.55mm-thick device for some time, we were left very impressed with its build quality. The aluminum frame was nicely …

An Anthropologist Walks into a Bar…

In 2006 a major European brewing company we’ll call BeerCo was faced with falling bar and pub sales and, despite muscular market research and competitive analysis, couldn’t figure out why. Customers liked its core product, a standard lager, and store sales were up. But something wasn’t clicking in …

How to DIY Professional Quality Writing for Your Small Business

I’m fortunate in that I’m both a small business owner and a writer. But I know a lot of you may not be writers. You might have dreaded your Comp …

The Internet of Things: Past, Present and Future

At the end of 2012, there were around 8.7 billion connected objects in the world. As the trend grows, Cisco expects that number to reach over 50 billion by 2020. While a fully connected world – with self-driving cars, grocery-buying fridges, and endlessly quantifiable personal gadgets – may seem …

10 Ways To Show Your Customers Love

Marketing is a lot like dating. The rules of engagement are<p>interchangeable. It’s important to nurture the relationship—but we all can agree—nobody likes a creeper. Here are 10 tips on how you can show your customers love in a way that’s helpful, meaningful, and delightful!

5 Tips For Better Typography In Your Slides

Download and watch on your computer for best view!<p>This deck covers five tips on how to improve the typography on your presentation slides.<p>This presentation was created 100% in PowerPoint by my presentation design agency Slides. We are based in Spain (Europe) but have clients worldwide.<p>Drop me an …

2014 Mobile Trends

In this webinar replay, Julie reveals the myths and predictions for top mobile trends in 2014, how smart businesses will transform to adopt to these trends, and how to determine if you're positioned to succeed in this perpetually connected world.<p>Learn how Forrester can improve your mobile strategy: …