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6 Flips | 2 Magazines | @AdrianContr2014 | Keep up with l on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “l”

For B2B Brands, When Does History Matter?

It’s tempting to tout company history. Ten, 25, or 100 years in business is an achievement worth noting. Presumably, a long history suggests …

Feeling Uncomfortable: The Way to Create Amazing Content

We have dozens of ways to measure a successful blog post or social media update, and I’d imagine you’re familiar with all of them. You can track blog …

Time For A Check-Up: Marketing Strategies For A Successful Second Half

Do you remember “report card day” at school? There was always an element of excitement in the air, often mixed with a bit of trepidation. While you …

Marketing Strategy

How Comcast Sets Its Customer Service Reps Up to Fail

You’ve probably heard the audio by now — eight excruciating minutes of back-and-forth between a Comcast customer who wants to cancel his service without giving a reason, and the customer service rep who digs for one nonstop. If not, take a listen:<p>Curious about what might be going on, …

The hottest jobs in marketing

Has your company scrapped the chief marketing officer (CMO) role and replaced it with a master storyteller, values evangelist or data translator? …