Adrian Clarke

11 Flips | 2 Magazines | @AdrianClark70k6 | Keep up with Adrian Clarke on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Adrian Clarke”

The Art of Persuasion: How to Craft Words That Sell

Do your words sell? Want to sharpen your copywriting skills? To explore the art of persuasion and why it’s important to social marketers, I interview …

5 High-Impact Approaches to Influencer Marketing for eCommerce Brands

For eCommerce companies, building a homegrown fan base is hard. This is especially true if you discount all the family and friends you coerced into …

The Easiest Thing You Can Do to Impress Your Boss

<i>The Leadership Insider network is an online community where the most thoughtful and influential people in business contribute answers to timely</i></i> …

The New Era Of Advertising: What Agencies And Clients Must Do Differently To Succeed

The shift to analytics-driven marketing and technology-enabled business growth has changed the nature of advertising agencies. The era of “Mad Men,” where advertisers primarily focused on TV, radio, and print advertising is gone. In its place are specialists who focus on social media, digital …

Mad Men

The Basics of B2B Social Media Marketing Strategy

Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social …

3 Big Company Strategies that will Build Your Small Business

Just because you don't have the budget doesn't mean you can't achieve big business results.<p>You may have watched some those super-expensive Superbowl ads go viral over the years and lamented your own small (or nonexistent) marketing budget, knowing that kind of exposure is out of reach.<p>Well, it may …

Content Marketing On A Budget - 9 Fantastic Tools

The fact that content marketing is an 'expensive process' is a complete misconception and it is actually more affordable now than ever before. Due to advancements in technology as well as a significant increase in competition, there are now a number of tools that are easy to use and available for a …

How To Set Up An Influencer Marketing Campaign

Our mind is like a sponge. We take in bits from every conversation, online and offline, to help form opinions and guide our purchasing decisions.<p>Some …