Adia Santana

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Google execs discuss regulation, innovation and bobble-heads

Eric Schmidt and Jonathan Rosenberg help run Google, one of the world's best-known, most successful — and most controversial — companies. They've just published a new book, "How Google Works," a guide to managing what they call "smart creatives," the technically proficient, innovation-savvy workers …

What Google’s Quiet Failure Says About Its Innovation Health

Let social media mavens debate whether Google+ will succeed as a ‘Facebook killer’ where Buzz did not. I think they’d benefit from a quick look back at a failed innovation Google quietly DNR’ed. It offers a sobering reality check for anyone who believes that great people, great skills, great …

Google Chrome Product Manager on How to Never Stop Innovating

A window into how one of Silicon Valley's top thinkers helps foster a culture of innovation.<p>I first met Alexandra "Alex" Levich when she was a finalist in the Innovation Challenge. She's an amazing innovator who has spent 14 years in product management and development, helping build out news, …

Is Google at Risk of Being Remembered for the Worst Innovation Record in History?

Consider a question that we have been puzzling over at the World Economic Forum. How do you measure which countries or companies are the most innovative? One measure that I have found many chief executives and investors like is an index associated with 3M, a company widely celebrated for its …

Apple vs. Google: Which has the upper hand in innovation?

To succeed in tech, you must be a master of innovation. No two companies understand this better than Apple and Google, which have become kings of the industry thanks to a string of incredible ideas that have shaped the technology we rely on today.<p>But which company is continuing to innovate in 2015? …

Reverse Engineering Google’s Innovation Machine

In the pantheon of internet-based companies, Google stands out as both particularly successful and particularly innovative. Not since Microsoft has a company had so much success so quickly. Google excels at IT and business architecture, experimentation, improvisation, analytical decision making, …

Google’s Alphabet could stifle innovation

Google surprised analysts and investors this week when the tech giant announced the creation of a new holding company called Alphabet and the …

Creative Lessons CMOs Can Learn from Facebook, Google, and Apple: 4 Lessons to Stimulate Creativity from the World's Most Innovative Companies

Facebook, Google, and Apple - these companies are often regarded as some of the world's most innovative organizations. While it may seem that they have complex, expensive ways to stimulate creativity, many of their best approaches are surprisingly simple.<p>Here are four key lessons CMOs can learn …