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Three Moves Every Startup Founder Must Make to Build a Brand That Matters

Google and Square's former marketing maven Arielle Jackson shares a set of vital branding exercises. <br>Continue reading at First Round Review »

Marketing

Accessible luxury: Brands may be devaluing 'luxury' – but they’re making a mint

Accessible luxury. It’s an oxymoron, sure – but it’s an oxymoron that has launched a thousand ships. A thousand ships, filled with ten million …

Personal Branding Lessons From A 93-Year-Old Fashion Icon

When I’m giving keynotes, I often ask audiences to name strong personal brands. I typically get mass-appeal responses like Oprah, Richard Branson and Steve Jobs. I never once hear the name Iris Apfel. Yet Iris, an unexpected fashion icon and the subject of a recent documentary by the late Albert …

Personal Branding

Seriously Clever Travel Tips for Photographers

If you’re about to head out on an epic travel photography adventure, or even a short little vacation, no matter where you go there are amazing …

Photography

Branding & Corporate Identity – Learn

<i>Suppose someone told you that you have 30 minutes to create a perfectly-cooked Beef Wellington.</i><p>If you’ve never heard about it before, a Beef …

Here’s a Trick for Adjusting Past +/- 100 in Lightroom and Adobe Camera Raw

In this post, I’ll share a trick I use to get some adjustments “beyond” +100 or -100 in Lightroom and Adobe Camera Raw.<p>In the screenshot above, I …

Creating Brand Guidelines

When building a new brand identity, or indeed developing and evolving an existing one, it is important to make sure there is consistency throughout …

12 simple strategies all memorable brands use to leave a lasting impression – Learn

<i>Look around you right now, I guarantee you can see at least one brand mark somewhere.</i><p>Whether it is on the phone, tablet or computer you are reading …

Graphic Design

How to Make Your Photos Pop With Punchier Colors in Photoshop CC

With Adobe’s fairly new pricing regime, Photoshop CC is now within the reach of many enthusiast photographers who might have balked at the idea of …

4 Easy Dodging and Burning Techniques in Photoshop

When it comes to dodging and burning, everyone has their own technique. Some take a little more time than others, but the results will ultimately be …

Build Your Personal Brand on Social Media in 5 Steps - Marketing Mojo for Small Business

Typically on the Webs blog we are focused on you as a small business owner or as an entrepreneur. But today, we are going to focus on you as an …

The 3 Steps to Building a Winning Brand Strategy

<i>In their book</i> Start Your Own Business<i>, the staff of Entrepreneur Media Inc. guides you through the critical steps to starting your business, then supports you in surviving the first three years as a business owner. In this edited excerpt, the authors explain the three-step process of creating a</i> …

Employment

Your brand needs a visual style guide: here’s how to create one – Learn

<i>One of the most essential documents any business can have is a brand style guide, yet many don’t have one.</i><p>Why are style guides so important? They …