Adam Jackson

7 Flips | 1 Magazine | 25 Likes | @AdamJackson3cq7 | Keep up with Adam Jackson on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Adam Jackson”

The 5 Ingredients of Content That Supercharges Your Advertising Effort

Content optimization is taking over as the more effective advertising medium.<p>5 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Now, more than ever before, brands are on constant lookout for content integration opportunities. Advertisers have learned that it’s no longer enough …

Marketing

Ryanair CMO: Brands don’t need to be loved to win over consumers

en_GB<p>article<p>Ryanair’s outspoken CMO Kenny Jacobs admits to being "a bit of a bad boy in the industry" but believes brands don’t need to be …

How Brands Can Identify the Best Influencers

The use of celebrity endorsements has a long and interesting history. To market his china and pottery in the 1760s, <b>Josiah Wedgwood</b> solicited the …

Public Relations

5 Ways to Tell Your Brand Story on Social Media

Just like the everyday social media user, a successful brand should have its own story and personality.<p>Brand storytelling, when done properly, allows …

Public Relations

Does Branded Content Really Work?

That’s the question on the minds of most marketers that have employed some form of branded content, whether it’s in-feed native advertising or …

Marketing

How to Create an Influencer Marketing Strategy for your Brand | Peg Fitzpatrick

<b>Wondering how to grow your brand and build awareness for your next big event or project launch? Working with an influencer could be the answer for</b> …

Marketing