Adweekflipped into Digital MarketingAdvertising Industry The 2019 Publishing Hot List: The Print and Digital Media Brands Paving a Way to ProfitabilityAdweek - Adweek Staff Media is dying? Don’t tell that to the winners of this year’s Publishing Hot List. Whether legacy media outlets or digital upstarts, these publishers …
Adweekflipped into Top StoriesAdvertising Industry How the Producers of Friends Made a Show That’s as Popular Now as It Was 25 Years AgoAdweek - Kelsey Sutton Marta Kauffman, David Crane and Kevin Bright are finally getting a chance to revel in their legacy. A quarter-century ago, the trio began executive …
Adweekflipped into Top StoriesAdvertising Industry How Programmatic Disruption Is Creating a Fourth Era of Digital MarketingAdweek - Rob Webster Online marketing has gone through three distinct phases so far, where innovation and economic upheaval have more or less systematically brought about …
Adweekflipped into Top StoriesAdvertising Industry The 2019 TV Hot List: The Year’s Biggest and Buzziest Shows, Networks and PeopleAdweek - Adweek Staff The TV industry is in the midst of a massive upheaval—one that will come to a head over the next year as a number of major new streaming services …
Adweekflipped into Top StoriesAdvertising Industry Presenting the Winners of Adweek’s Readers’ Choice: Best of Tech AwardsAdweek - Adweek Staff Over the last several months, we asked you, our reader, to weigh in on which ad-tech and mar-tech companies you deemed to be the best of the best …
Adweekflipped into Top StoriesAdvertising Industry The 2019 Hot List: The Digital, Publishing and TV People and Brands That Shined BrightestAdweek - Lisa Granatstein Despite all the buzz surrounding TikTok, Snap, Netflix and Fortnite, this year’s Hot List honorees also include OGs, as some legacy media brands …
Adweekflipped into Top StoriesAdvertising Industry The 2019 Digital Hot List: The Platforms and Innovators That Shaped a Pivotal YearAdweek - Adweek Staff This might be the year that finally killed off analog: The digital world has clearly overtaken all aspects of our lives, from the songs we listen to …
Adweekflipped into Top StoriesAva DuVernay For Ava DuVernay, ‘Heart-Expanding’ Storytelling Matters More Than the MediumAdweek - Kelsey Sutton Ava DuVernay, who topped Adweek’s Creative 100 List in 2018, has had another breakout year. The acclaimed writer, director and producer in May …
Adweekflipped into Top StoriesAdvertising Industry Kimberly-Clark’s CMO Is Stepping DownAdweek - Josh Sternberg Kimberly-Clark’s chief growth officer announced in an internal memo obtained by Adweek that Giusy Buonfantino, the company’s chief marketing officer, …
Adweekflipped into Top StoriesAdvertising Industry Brands Should Work With Influencers, But Only If They’re Smart About ItAdweek - T.L. Stanley If you Google the phrase “influencers are,” you get these descriptors: dead, stupid, annoying, gross, losing their influence. And those are some of …
Adweekflipped into Top StoriesAdvertising Industry Here’s How Xandr’s TV Ad Tool Will Work After Clypd AcquisitionAdweek - Ronan Shields AT&T-owned Xandr confirmed its takeover of Clypd today, marking the unit’s second major ad-tech purchase under CEO Brian Lesser. The deal also …
Adweekflipped into Top StoriesAnheuser-Busch Anheuser-Busch Accuses MillerCoors of Stealing Trade SecretsAdweek - Ann-Marie Alcántara There’s no end in sight to the ongoing legal disputes between Anheuser-Busch and MillerCoors, the subsidiary of Molson Coors. The legal issues between …
Adweekflipped into Top StoriesAdvertising Industry Drink at Your Own Risk: Liquid Death Hires Witch Doctor to Hex Its WaterAdweek - T.L. Stanley Drinking water is good for you—just ask your doctor. But guzzling a new Austrian brand of H2O called Liquid Death could be hazardous to your health, …
Adweekflipped into Top StoriesHyundai Hyundai Motor America CMO Dean Evans Steps DownAdweek - Ryan Barwick Hyundai Motor America is searching for a new CMO. Dean Evans, who’s worked with the carmaker since 2015, informed the company today that he’ll be …
Adweekflipped into Top StoriesSunny Hostin The View’s Sunny Hostin Looks at Victims’ Side of Crime in New SeriesAdweek - A.J. Katz ABC News senior legal correspondent and The View co-host Sunny Hostin was only 7 years old when her uncle was stabbed in front of her. It’s a moment …
Adweekflipped into Top StoriesAdvertising Industry Why Candidates Need to Have a Solid Video Marketing Strategy Come 2020Adweek - Kyle Benn With more than a year to go until the first presidential ballots are cast, 2020 is already shaping up to be the most expensive election ever. The …
Adweekflipped into Top StoriesAdvertising Industry How Brands Can Navigate the Political MinefieldAdweek - Perry Lowder No brand is an island. Brands are built to resonate with the needs and hopes of customers, which evolve with culture. For better or worse, brands …
Adweekflipped into Digital MarketingCondé Nast Condé Nast Italia Releases First US Magazine, La Cucina ItalianaAdweek - Sara Jerde Condé Nast, which has long taken magazines established in the U.S. and introduced them into new international markets, is experimenting with doing …
Adweekflipped into Top StoriesLinkedIn LinkedIn: Here’s How to Create an EventAdweek - Brandy Shaul LinkedIn recently launched LinkedIn Events for all users globally. The feature allows you to create public and private events and share them with …
Adweekflipped into Top StoriesUber Uber Tries Ads to Guide Airport Travelers as Rideshare Is Pushed OutAdweek - Ryan Barwick Though many airports have kicked Uber from terminal curbs to parking garages and car lots, the rideshare service has found a way to make sure …
Adweekflipped into Top StoriesMarketing Holiday Ads Have Started; Learn About Influencer Marketing: Friday’s First Things FirstAdweek - Kimeko McCoy Welcome to First Things First, Adweek’s new daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each …
Adweekflipped into Top StoriesAdvertising Industry Rothy’s Won’t Chase Trends—It’s Making ThemAdweek - Ann-Marie Alcántara Rothy’s, a direct-to-consumer footwear brand founded in 2012, knows how much its customers love the shoe. The brand doesn’t necessarily need to dig …
Adweekflipped into Top StoriesSocial Media Facebook’s Tweak May Cause Organic Page Impressions to DropAdweek - David Cohen Facebook page administrators may start seeing a dip in organic page impressions this month, but likely nowhere near the scale of the social network’s …
Adweekflipped into Digital MarketingAdvertising Industry 5 Key Parts of Mark Zuckerberg’s Talk on Free Speech at Georgetown UniversityAdweek - David Cohen Facebook CEO Mark Zuckerberg spoke about his views on free speech and expression at Gaston Hall at Georgetown University in Washington, D.C., …
Adweekflipped into Top StoriesAdvertising Industry AT&T’s Xandr Prepares to Buy Clypd from RTLAdweek - Ronan Shields 14 months after it closed its purchase of AppNexus, AT&T is on the hunt again for more ad tech. This time it is doubling down on television with the …
Adweekflipped into Top StoriesAdvertising Industry 6.5 Million People Watched Netflix’s Breaking Bad Film El Camino on Opening WeekendAdweek - Kelsey Sutton On its opening weekend on Netflix, the Breaking Bad film El Camino attracted nearly 6.5 million viewers in the U.S., marking a considerable audience …
Adweekflipped into Top StoriesAdvertising Industry GYK Antler CEO Travis York Founds York Creative CollectiveAdweek - Erik Oster Clients looking for independent solutions with greater scale just got another option. Travis York, CEO of GYK Antler, based in Manchester, N.H., …
Adweekflipped into Top StoriesIcon version of the Flipboard logoAdvertising Industry With Just the Right Level of Sappiness, Cost Plus Kicks Off the Holiday Season EarlyAdweek - Shannon Miller While some of us are still carving jack-o’-lantern and hanging cobwebs, others would say it’s never too early to indulge in a little holiday …
Adweekflipped into Top StoriesAdvertising Industry B8ta Is Moving Beyond Consumer Electronics and Entering Fashion and LifestyleAdweek - Ann-Marie Alcántara As legacy retailers struggle to figure out what will bring consumers through their doors, upstarts like b8ta are hitting on ways to help how brands …
Adweekflipped into Top StoriesAdvertising Industry Arnold Splits With CEO Kiran Smith After 15 MonthsAdweek - Erik Oster Arnold Worldwide split with chief executive Kiran Smith after just 15 months, the Havas-owned agency confirmed. “Kiran brought many good insights to …
