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Advertising Industry
Pinterest Files for IPO, Will Be Listed on NYSE as ‘PINS’
Adweek - By Kelsey Sutton
Pinterest filed for an initial public offering Friday afternoon, joining the fray of major tech IPOs in 2019 and offering a window into its finances …
Advertising Industry
On World Water Day, Bacardi Asks Unicode to Drop All Plastic Straws From Emojis
Adweek - By Amy Corr
The final resting place for most plastic straws is the ocean, where they can be deadly to turtles, sea birds and fish. That’s why some major brands, …
Advertising Industry
The Digital Duopoly Still Reigns the Ad World, According to a New Report
Adweek - By Shoshana Wodinsky
Presidential candidates have been proclaiming to break them up, and self-inflicted security crises abound, but still, Facebook and Google continue to …
Advertising Industry
CVS Is Partnering With Brands Like Medterra to Sell CBD Products in Stores
Adweek - By Marty Swant
The California-based CBD brand Medterra is about to get more mainstream visibility, thanks to a rollout in a major pharmacy chain—and some clever …
Advertising Industry
Google Mulls Third-Party Ad-Targeting Restrictions
Adweek - By Ronan Shields
Amid heightened public concern over data privacy, Google is contemplating a number of changes to its consumer- and advertiser-facing tools, with …
Advertising Industry
Candid, Powerful Diary Entries Become Public Art in HBO’s Celebration of Women’s History
Adweek - By T.L. Stanley
Private thoughts scribbled in a diary aren’t necessarily meant to stay that way, and hundreds of women are sharing their intimate stories for an HBO …
Advertising Industry
This TV Network Saw a Huge Sales Increase By Using AI
Adweek - By Chris Ariens
Branded Entertainment Network (BEN) may be best known as a company that helps brands get their products on TV shows and in movies. But the company …
Entrepreneurship
These Entrepreneurs Are Navigating the ‘Wild West’ of AI With Real-World Results
Adweek - By Chris Ariens
When Andrew Carnegie opened his landmark Music Hall in 1891, he could have hardly imagined what would took place there 128 years later. On Thursday …
Advertising Industry
Bustle Taps Former Details Editor in Chief Dan Peres to Lead Revamped Gawker
Adweek - By Kelsey Sutton
Bustle Digital Group (BDG), the parent company of media brands Bustle and Elite Daily, has tapped longtime magazine editor Dan Peres to lead the …
Advertising Industry
For Its 70th Anniversary, DDB Is Going Back to Its Roots With Its New Visual Identity
Adweek - By Lindsay Rittenhouse
DDB has answered our burning question, confirming that yes, it does have a new logo. In an effort to get back to its roots, the Omnicom network …
Advertising Industry
Instagram Is Testing the Locking of Old Usernames for 14 Days After Changes
Adweek - By David Cohen
Good news may be on the way for Instagram users who decided to change their usernames and then experienced second thoughts. Developer and blogger Jane …
Advertising Industry
How CMOs Are Adapting to the Machine Learning Age
Adweek - By Patrick Kulp
Breakthroughs in artificial intelligence over the past few years have fundamentally altered the ways brand marketers can efficiently reach masses of …
Advertising Industry
The Beer Battle Continues as MillerCoors Sues Anheuser-Busch for Its Super Bowl Ad
Adweek - By Diana Pearl
MillerCoors is suing Anheuser-Busch, alleging that the latter misguided consumers about the makeup of MillerCoors’ products with its recent campaign …
Advertising Industry
‘Robot Doctor’ Shows Why Customer Experience Shouldn’t Always Lean on Tech
Adweek - By Gregg Johnson
In early March, a Kaiser Permanente hospital in Fremont, Calif., provided a 78-year-old male patient with a robotic live video feed where a doctor …
Advertising Industry
AI ‘Is Not Magic,’ but It Has Conjured Up Increased Sales for Brands Like Miracle Grow
Adweek - By Chris Ariens
Michelle Boockoff-Bajdek likes to say AI isn’t magic—”it’s hard work.” As the CMO of IBM Watson, IBM’s AI supercomputer, Boockoff-Bajdek and her team …
Advertising Industry
TikTok Acquired Content Personalization Platform GeoGif
Adweek - By Brandy Shaul
Popular video-sharing platform TikTok acquired content personalization company GeoGif. GeoGif was spun off from its parent company, Bivid, two years …
Advertising Industry
The Office’s Creed Bratton Revisits His Music Roots to Write Some Crappy Underwear Jingles
Adweek - By David Griner
Long before he was The Office’s creepiest denizen, Creed Bratton was an accomplished musician and guitarist for folk-rock band The Grass Roots. …
Advertising Industry
Theranos Was Founded on Elizabeth Holmes’ Lies, and Marketers Fell Prey
Adweek - By Shiv Singh
The story of Elizabeth Holmes and Theranos is already Silicon Valley folklore. It is a story of an entrepreneur with impeccable credentials who …
Advertising Industry
Programmatic Hasn’t Been Able to Live Up to Its Potential
Adweek - By Todd Parsons
Programmatic advertising today is at a crossroads, and if advertising on the open web is ever going to catch up with the walled gardens, there needs …
Advertising Industry
Colonel Sanders Is the Godfather of Chicken Town in KFC U.K.’s Ominous New Ad
Adweek - By David Griner
In American ads, Colonel Sanders tends to be a jolly old fellow with a spring in his step—especially impressive given that he’s been dead for almost …
Advertising Industry
European Music App XITE Expands to U.S., Hoping to Be the Next Spotify for Music Videos
Adweek - By Sara Jerde
European music app XITE has set its sights on the U.S.—and already has some lofty goals as it arrives stateside. XITE, designed for connected TV …
Advertising Industry
After Last Year’s Snowed-Out Upfront, Hallmark Returns With ‘Celebration,’ Not Presentation
Adweek - By Jason Lynch
Hallmark Channel prides itself on consistency. Viewers and advertisers always “know what to expect” from the brand, said Ed Georger, evp of ad sales …
Advertising Industry
It’s Now Easier to Pick a Time and Place for Face-to-Face Meetings via LinkedIn Messenger
Adweek - By David Cohen
LinkedIn added two features to LinkedIn Messenger aimed at facilitating face-to-face meetings. Members of the professional network can now share their …
Advertising Industry
Coors Light Rolls Out a Tap That Glows and Dispenses Free Beer When It Hears Bud Light Ads
Adweek - By Doug Zanger
The beer wars, started by Bud Light over corn syrup, reached a fever pitch shortly after the Super Bowl. It has since devolved into a high school …
Advertising Industry
Message Replies Are Rolling Out Globally on Facebook Messenger
Adweek - By David Cohen
Facebook’s continuing efforts to revamp and simplify its Messenger application took one more step forward with this week’s global rollout of message …
IBM
The Very Real Relationship Between IBM’s AI Computer and Alex Trebek
Adweek - By Chris Ariens
After her keynote at Adweek’s Elevate: AI event this morning at Carnegie Hall, we caught up with IBM Watson CMO Michelle Boockoff-Bajdek. We asked …
Advertising Industry
Fans Can Help Busch and Kevin Harvick Give Their Nascar Ride a Millennial-Inspired Paint Scheme
Adweek - By David Cohen
Predicting victory is a long-standing part of the fabric of sports, and sometimes those guarantees come with promises in the event that the boaster …
Advertising Industry
Facebook Stored Account Passwords for Hundreds of Millions of Users in Plain Text
Adweek - By David Cohen
In the latest addition to the pile of security- and privacy-related issues plaguing Facebook, account passwords for hundreds of millions of users …
Advertising Industry
Havas Chicago Hires Industry Veteran and Former Translation Partner John Norman as CCO
Adweek - By Erik Oster
Havas has hired industry veteran John Norman as its chief creative officer in Chicago. Norman will oversee a creative department with a client roster …
Advertising Industry
Comcast Releases New Streaming Platform ‘Aggregator’ for Its Internet-Only Customers
Adweek - By Sara Jerde
Comcast is releasing a new streaming service for its internet-only customers that will essentially help them organize all of their other streaming …