Advertising Industry How Brands Are Combatting Influencer Fraud in an Ever-Changing Social LandscapeAdweek - Diana Pearl The marketing industry has a big problem—a $1.3 billion problem, to be exact. That’s the amount marketers are expected to waste on fraudulent …
Advertising Industry Upfront Mystery Diary: A Top TV Buyer Takes Adweek Inside One Company’s NegotiationsAdweek - Jason Lynch The upfronts are one of TV’s great mysteries: They’re always the focus of the advertising year, but the negotiation process remains hush-hush, with …
Accessibility Agencies Need to Implement Accessibility Measures When Designing WebsitesAdweek - Josh Loebner Virtually every brand has a website, but many fall short when it comes to disability inclusion and accessibility. While a handful of agencies and …
Eva Longoria Why Eva Longoria, Adweek’s First Beacon Award Winner, Is ‘Subversive in the Best Way’Adweek - T.L. Stanley The camera loves Eva Longoria, and vice versa, with the Texas-born actor, producer, director and activist filling her social media feeds with a …
Advertising Industry How Turner Duckworth Gave Subway a Much-Needed RefreshAdweek - Minda Smiley To say that Subway’s marketing department has been a hot mess in recent years is an understatement. Since 2015, the same year the chain’s former …
Popeyes On the Adweek Podcast: Is Popeyes’ Chicken Sandwich Worth the Hype?Adweek - Chris Ariens People love that chicken from Popeyes so much, it’s selling out. At least the new chicken sandwich is, thanks to a Twitter fight. On this week’s …
Ferris Bueller Xfinity Filmed an Ad at Ferris Bueller’s House, but It’s Not the Principal Sneaking InAdweek - David Griner When last we saw someone trying to sneak into Ferris Bueller’s house, it was Principal Ed Rooney hoping to prove that the high school rapscallion was …
Advertising Industry BlueFocus and Legacy Combine to Form Blue ImpactAdweek - Erik Oster Chinese data technology company BlueFocus and Legacy Acquisition Corp. have combined to form a new holding company called Blue Impact. Legacy provided …
Advertising Industry Agencies and Designers Aren’t Thrilled With New York’s Redesigned License Plate OptionsAdweek - Doug Zanger The state of New York is putting the future of its license plate in the hands of its own residents. Gov. Andrew M. Cuomo recently announced his plans …
Advertising Industry Google Removed 210 YouTube Channels for Coordinated Activity Related to Hong KongAdweek - David Cohen YouTube got caught in the China-Hong Kong fray from earlier this week, as parent company Google revealed that it disabled 210 channels on the video …
Advertising Industry After a Nearly 30-Year Advertising Hiatus, Dum Dum Lollipops Are BackAdweek - Minda Smiley You don’t have to go far to find a Dum Dum lollipop. They’re often up for grabs at doctor’s offices, hair salons and the like, waiting for adults and …
Cambridge Analytica Facebook Again Tries to Clarify When It First Knew About Cambridge AnalyticaAdweek - David Cohen Facebook ramped up the semantics in its latest attempt to address its long-simmering Cambridge Analytica scandal. Vice president and deputy general …
Estée Lauder 75% of Estée Lauder’s Marketing Budget Is Going to InfluencersAdweek - Diana Pearl Estée Lauder is betting big when it comes to influencers: The beauty giant is spending 75% of its marketing budget on influencer marketing. This …
Advertising Industry US Tennis Association Serves Gender Gap Truths in Women’s Equality Day AdAdweek - Erik Oster When the U.S. women’s national soccer team raised awareness of the gender pay gap in professional sports earlier this year, they were following in …
Popeyes Why Popeyes Is Positioned to Be the Next Great Brand MarketerAdweek - David Griner It’s been called the chicken sandwich war of 2019, but this week’s fast feud was just the opening battle. Popeyes, a nearly 50-year-old fried chicken …
Jay Inslee Jay Inslee Was the Climate Change Candidate. Did His Campaign Brand Effectively Convey That?Adweek - Jameson Fleming In a field of two dozen Democratic candidates for president, there’s naturally going to be a single-issue candidate or two. Until this week, one of …
Advertising Industry 3 Ways to Come Up With a Great Idea Without Overthinking ItAdweek - Jason Bagley When Dan Wieden hired me almost 16 years ago, I was excited and terrified. As a junior copywriter working at a small unknown agency in Salt Lake …
Advertising Industry H. Jon Benjamin Is Back for Arby’s, Where All Hell Breaks Loose in the KitchenAdweek - Doug Zanger Of late, the ad world and consumers have witnessed various battles royale. Recently, it was all about the chicken sandwich wars with Popeye’s, …
Facebook Facebook: Here’s How to See How Much Time You Spend in the AppAdweek - Brandy Shaul Did you know Facebook allows you to see how much time you spend in its mobile application, for both individual days and as a weekly average? Our …
Advertising Industry David&Goliath Has a New Chief Strategy OfficerAdweek - Minda Smiley Creative agency David&Goliath has named Laura Forman its chief strategy officer. Forman joins following a brief stint at TBWA\Chiat\Day New York, …
GIF Animations Could That GIF Get You Sued?Adweek - David Griner The best brand marketers on Twitter are often praised for how human they sound and how much modern social savvy they bring to their posts. But …
Advertising Industry Legal Sea Foods Leans Into the Cannabis Marketing Craze With New Mind-Bending CampaignAdweek - Shannon Miller In 2016, the people of Massachusetts voted to decriminalize recreational marijuana use. That doesn’t mean that the state could immediately light up; …
JetBlue The Trendy Reason Why JetBlue Just Switched from Coke to PepsiAdweek - Ryan Barwick JetBlue has a new beverage partner in the sky, making the switch from Coca-Cola to PepsiCo this summer. The brands celebrated their partnership this …
Advertising Industry Retail Earnings Recap Q2: The Sun Is Shining on Target and WalmartAdweek - Diana Pearl Retail earnings this quarter were once again a mixed bag, with several positive notes in earnings reports from retailers across the country, from …
Social Media Marketing LinkedIn’s Marketing Success Hub Now Has an Insights and Research PageAdweek - David Cohen LinkedIn added an Insights and Research page to its Marketing Success Hub. Information available via the professional network’s Insights and Research …
Advertising Industry Research Says Brand Mascots Really Do Move the NeedleAdweek - Minda Smiley The quirky and sometimes unsettling mascots that have come to define brands like Kool-Aid and Pillsbury are apparently doing something …
XFL What Would an AI Have Named the New XFL Teams?Adweek - Patrick Kulp The XFL revealed the names and logos for its first eight teams this week, and, for a WWE-adjacent league that crosses football with the spirit of …
Advertising Industry Facebook Released a Playable Preview Tool for Its Playable AdsAdweek - David Cohen Facebook introduced the Playable Preview Tool, which advertisers and developers can use to test and validate assets that are used in its Playable Ads. …
Social Media Companies For Digitally Native Hero Cosmetics, TikTok Is More Useful (and Cheaper) Than InstagramAdweek - Ann-Marie Alcántara As back-to-school season continues in full force, Hero Cosmetics, a digitally native brand that sells acne patches, is rolling out a new campaign on …
Advertising Industry Overstock CEO Resigns After a Series of Controversial RemarksAdweek - Ann-Marie Alcántara Patrick Byrne, who founded Overstock in 1999, has resigned as CEO. In a letter to shareholders, Byrne stated that his remarks earlier this month about …
