Zeta Global to Purchase Sizmek Assets in $36 Million DealAdweek - By Ronan Shields Sizmek has agreed to sell its data management and demand-side platforms to Zeta Global in a deal that will see the latter pay up to $36 million for …
Earth Day Twitter Is Already Eyeing the 50th Anniversary of Earth Day in 2020Adweek - By David Cohen Twitter rolled out a hashtag-triggered emoji for Earth Day and detailed ways it is contributing this year, as well as leading up to the 50th …
Advertising Industry Extra Gum Again Shows Its Skill at Quiet Storytelling With a Tale of Unexpected FriendshipAdweek - By David Griner Some of the most effective marketing doesn’t necessarily center on the product, but rather positions it as a catalyst for a more interesting story. …
Advertising Industry What Agencies Can Learn From This Ultra Successful Experiential CampaignAdweek - By Doug Zanger Most people have experienced the brand and agency case study. Most of the time, the focus is on the “what” of the project—the process, work and …
Advertising Industry NBC’s Fortified Unscripted Slate Could Deliver the 18-49 Demo Crown for the Third SeasonAdweek - By Jason Lynch There’s one month to go in the 2018-19 TV season, and while the broadcasters remain tight in the 18-49 demo race, NBC is in the lead, which would …
Play buttonAdvertising Industry Here Are the Winners of the 2019 YouTube Works AwardsAdweek - By David Cohen YouTube revealed the winners of the 2019 YouTube Works awards, which the Google-owned video site created along with data and insight consultancy …
Snapchat Snapchat and the UN Are Teaming Up on an Earth Day Emissions Control WarningAdweek - By David Cohen Snapchat and the United Nations are teaming up on Earth Day to give Snapchatters a look at what Earth could be like in the year 2100—and it’s not a …
Hawaii 15,000 People Responded to Arby’s Offer of a One-Day, $6 Trip to HawaiiAdweek - By T.L. Stanley Arby’s super fans have turned out in force for the restaurant’s quirky stunts in the past, like subscription boxes full of branded swag that sold out …
Advertising Industry British Vogue Partnered With L’Oreal and McCann to Publish an 80-Page ‘Non-Issue’ on AgingAdweek - By Sara Jerde Readers of the May edition of British Vogue might have been surprised to find another issue tucked inside. More specifically, the bonus content is a …
Advertising Industry WarnerMedia Pulls Out of OpenAP Audience Targeting Platform; Other Companies Remain ‘Committed’Adweek - By Jason Lynch OpenAP isn’t quite as open as it used to be. WarnerMedia, which two years ago created the OpenAP audience targeting platform alongside Viacom and Fox, …
Android Apps TheWeedTube Will Spark Up Its iOS and Android Apps on 4/20Adweek - By David Cohen If you’re going to release an application featuring videos from cannabis-focused content creators, there couldn’t possibly be a more appropriate day …
Anheuser-Busch Busch and the National Forest Foundation’s New Book Is a Love Letter to America’s TreesAdweek - By Marty Swant Beer doesn’t grow on trees, but one brewer wants you to appreciate them anyway. Just in time for Earth Day, Busch and the National Forest Foundation …
Cannabis A Look Into the Evolution of Language in Cannabis MarketingAdweek - By Olivia Mannix Voice Network contributor, an ongoing writer for our guest opinion column. Today’s cannabis brands are captivating consumers through nuanced language, dropping stoner slang in favor of a more refined and technical vocabulary. …
Pinterest Pinterest Is Treating Some of Its Pinners to Free Admission to Inspiring PlacesAdweek - By David Cohen Visitors to some of the most inspirational places in the world on Saturday, April 27, may be admitted free-of-charge, compliments of Pinterest. CEO …
Advertising Industry 4 Digital Stats That Caught Our Eye This WeekAdweek - By Patrick Kulp As Easter Sunday approaches, the ad-tech sector is showing no signs of emerging from its doom and gloom. With uncertainty still looming over the …
Advertising Industry Leica Distances Itself From Tiananmen Square ‘Tank Man’ Ad After Chinese BacklashAdweek - By David Griner It was meant to celebrate the heroism of photographers who brave international hotspots to capture the plight of victims. Instead, it became a victim …
Bees Pornhub Wants to Save the Bees With (What Else?) Bee PornAdweek - By David Cohen Pornhub is doing its part to help save bees with Beesexual, a new porn genre dedicated to—well, the birds and the bees. The adult video site pointed …
Advertising Industry Menswear Brand Whiskers Hopes to Woo Dressy Dudes Into Accessorizing With Luxury ShoelacesAdweek - By Robert Klara Entrepreneurs like to talk about “white space,” those spots in the market where there’s a need for a product and yet, somehow, incredibly, nobody has …
Earth Day How Brands Around the Globe Are Commemorating Earth DayAdweek - By Diana Pearl Monday is the most environmentally friendly day of the year—it’s Earth Day, the holiday dedicated to honoring our planet and pushing for people to …
Advertising Industry Pulls Tone-Deaf Ad That Romanticizes Why Black Americans Have White LineageAdweek - By Lindsay Rittenhouse It’s just another day in advertising and another example of a tone-deaf ad that likely would have never been approved had there been more people of …
Canada Following Canada’s Example to See How Brands Advertise Following Marijuana LegalizationAdweek - By John Bonanno It’s about the time of year where some people are focused on weed a little more than usual, but April 20 isn’t the only time of year that brands are …
Advertising Industry Facebook Banned More Far Right Groups and Activists in the U.K.Adweek - By David Cohen After banning U.K. far right activist Stephen Yaxley-Lennon, who goes by Tommy Robinson, from Facebook and Instagram in February, the social network …
Advertising Industry Relax and Enjoy This Horse ASMR From Lexington TourismAdweek - By David Griner It all began with a pickle. When Kentucky agency Team Cornett saw that a YouTube clip of a woman eating a pickle had received more than 20 million …
Amazon Music Amazon and Google Release Free, Ad-Supported Music Streaming on Their Respective Smart SpeakersAdweek - By Lisa Lacy It’s sort of the tech equivalent of those dueling banjos: Both Amazon and Google announced free, ad-supported music streaming on their respective …
Snapchat Snapchat: Here’s How to Delete a Snap From MemoriesAdweek - By Brandy Shaul Did you know that Snapchat allows you to delete Snaps you no longer want from the Memories section of the application? Our guide will show you how …
NBCUniversal Former Discovery Ad Sales Chief Ben Price Moves to NBCUniversalAdweek - By Jason Lynch Ben Price, the former Discovery Communications ad sales chief who left the company following last year’s merger with Scripps, has landed a new gig at …
Advertising Industry Ad Industry and Actors Union End Dispute and Agree to New Commercial ContractsAdweek - By Patrick Coffee Actors union SAG-AFTRA and ad industry trade groups The Association of National Advertisers (ANA) and American Association of Advertising Agencies …
Facebook Facebook Now Says Its Password Leak Affected Instagram Users TooAdweek - By David Cohen People who believe Instagram is more careful with their personal information than its parent company might want to think again. Facebook revealed last …
Coca-Cola After a Year in Second Place, Coca-Cola Overtakes Pepsi to Once Again Become Effie’s Most Effective BrandAdweek - By Diana Pearl Following a brief hiatus, Coca-Cola is back on top. After just one year in second place in Effie’s Most Effective Brand rankings, Coca-Cola has …
National Enquirer National Enquirer and Sister Publications Sold to Owner and CEO of Hudson News, James CohenAdweek - By Sara Jerde American Media will sell The National Enquirer (both the U.S. and U.K. editions) and two of its sister publications to James Cohen, the owner and CEO …
