Adweekflipped into Top StoriesRyan Reynolds Here's Ryan Reynolds' Full Presentation From Brandweek 2020 Adweek - David Griner If star power were enough, the marketing world would be full of Ryan Reynolds. However, the self-effacing and subversively creative actor has rapidly …
Adweekflipped into Top StoriesNBCUniversal NBCUniversal and Roku Strike Peacock Distribution Deal Adweek - Kelsey Sutton A monthslong impasse between NBCUniversal and Roku has finally come to an end. The two companies have struck a landmark deal to bring Peacock onto the …
Adweekflipped into Top StoriesBranding Expedia Encourages Cooped-Up Consumers to Turn Travel Fantasies Into Reality Adweek - T.L. Stanley A living-room coffee table becomes a convertible car with unlimited miles, and a household broom turns into a diving board for a crystalline swimming …
Adweekflipped into Top StoriesMcDonald's How to Nail a Celebrity-Brand Partnership Adweek - Kathryn Lundstrom Earlier this month, McDonald’s launched a promotion with Houston-based rapper Travis Scott by naming a meal after him, the first such deal of its …
Adweekflipped into Top StoriesAdvertising Industry Meredith Lays Off Dozens of Staffers Adweek - Sara Jerde Meredith laid off more than 100 staffers this week, the first round of layoffs at the media company since the start of the Covid-19 pandemic. In all, …
