Baltimore 33 Years Ago, Baltimore Freaked Out Over This Orgy AdvertisementAdweek - By Robert Klara When it comes to the birds and the bees, most people would agree that a talk between parents and their children is a good idea. Of course, nudging …
Calvin Klein This Head-Turning Calvin Klein Campaign Turned the Head of the FedsAdweek - By Robert Klara Say what you want about his skills as a designer, Calvin Klein certainly earned his stripes as a marketer. This is the man who, by casting a …
Advertising Think Being a Priest is Tough? Try Advertising for the JobAdweek - By Robert Klara Though it’s easy to assume the shortage of Catholic priests began with the church’s abuse scandals, seminary enrollment has actually been falling for …
AB InBev AB InBev Follows the In-Housing Trend With Rollout of draftLineAdweek - By Erik Oster The world’s largest brewer has gone all in on the in-house trend. AB InBev, the megalith behind Bud Light, Corona, Beck’s, Stella Artois and many …
FKA Twigs From Bowie to FKA Twigs, Apple Creates a Powerful Tribute to British MusicAdweek - By Erik Oster For decades, the U.K. has had an undeniably outsized influence on music culture. The British Invasion conquered the world in the ’60s. Punk exploded …
Advertising Industry The Inside Story of the Burger King Campaign That Changed the Brand’s Entire Outlook on MarketingAdweek - By Fernando Machado In the past few years, Burger King built a reputation for itself. I believe our brand has mastered the art of using creativity to get people’s …
Advertising Industry Will John Wick 3 Mark the Moment Movie Marketers Became Comfortable With Reddit?Adweek - By Chris Thilk The choice of which off-domain social media profiles to link from a movie’s official website offers a clear indication of where the studio marketer’s …
Advertising Industry Former Chess Champion Garry Kasparov on Competing Against Artificial IntelligenceAdweek - By Marty Swant Former world chess champion Garry Kasparov knows firsthand what it feels like to compete against artificial intelligence. In 1997, Kasparov played two …
Advertising Industry Grey Launches Global Health and Wellness Practice Under New LeadershipAdweek - By Patrick Coffee WPP’s Grey sees a future in healthcare marketing that isn’t specifically limited to clients, or agencies, focused on that sector. Last month, CEO …
Advertising Industry This Agency Built Its Own Hologram Pitch Deck to Explain Artificial IntelligenceAdweek - By Marty Swant Who needs a PowerPoint pitch deck when you can have a hologram? To help explain the capabilities of artificial intelligence, Austin-based agency …
Oreos Oreo’s Attempts at Originality Are Ruining Its Brand IdentityAdweek - By Tom Hinkes Oreo, the chocolate and vanilla cream cookie brand juggernaut, is now also available in a carrot cake flavor. And a pistachio thin Oreo. And a …
Advertising Industry The Big Bang Theory Series Finale Scores Its Biggest Audience Since 2015Adweek - By Jason Lynch The Big Bang Theory went out on top Thursday night, with a series finale that drew 18 million total viewers, the show’s biggest audience since …
Advertising Industry A Surefire Way to Build Trust With Consumers Is Deliver ‘Good’ WorkAdweek - By Jaime Robinson “On the list of professions people trust, we’re almost at the very bottom, just above car salesmen.” This was the cold, hard fact that my first …
Advertising Industry President Trump Wants to Know If Your Political Views Were Censored By a Social PlatformAdweek - By David Cohen The White House created an online form for people to report instances where they feel that they were censored by social platforms or punished for …
Advertising Industry Toys Take Aim at Wildlife in These Ads About Plastic’s Deadly Toll on Our OceansAdweek - By Erik Oster Plastic waste has a disastrous effect on marine wildlife, but unfortunately shoppers looking for quick, convenient solutions often fail to consider …
Advertising Industry To Promote Its Canned Wine, This Winery Is Spoofing Classic Beer AdsAdweek - By Minda Smiley Ah, wine in a can: repulsive to some, but a godsend for others. Either way, Washington state winery 14 Hands thinks its latest product can at least …
Advertising Industry Virgin Voyages Hid 50 Posters Around London. Find One, and You’ll Get Into a VIP EventAdweek - By David Griner If you’re bar hopping in London this weekend, keep one eye on the wall decor. You might just spot a golden ticket to one of the season’s most VIP …
Advertising Industry Facebook Once Again Turned to User Surveys in Tweaking Its News Feed AlgorithmAdweek - By David Cohen Facebook is turning to a tried-and-true method for the latest round of tweaks to its News Feed algorithm: Surveying its users. The social network …
Advertising Industry 3 Steps for Creating a Successful Branded PodcastAdweek - By Mikko Matikka Voice Network contributor, an ongoing writer for our guest opinion column. Podcasts have taken the pole position for the new wave of digital advertising. Their consumption has been on a steady upward trend, which is expected …
Advertising Industry The 10 Most Memorable Moments from 2019’s Upfronts WeekAdweek - By Jason Lynch The most disruptive upfronts week in a decade is finally over. Before the upfront negotiations begin, let’s take one last look back at the week’s 10 …
Snapchat Snapchat: Here’s How to Play Snap Games With a FriendAdweek - By Brandy Shaul Did you know that you can play Snap Games with your Snapchat friends? Our guide will show you how. Note: These screenshots were captured in the …
Advertising Industry Publicis’s First HealthFront, With Martha Stewart and Dr. Oz, Will Showcase the Healthcare SpaceAdweek - By Minda Smiley Two months after the upfronts and NewFronts have wrapped up, Publicis Health Media will host its first HealthFront in New York. The two-day event, …
Posters These Posters for a Vampire TV Show Erupt In Flames When The Sun RisesAdweek - By Marty Swant Anyone familiar with vampire folklore knows that the night-dwelling immortals are vulnerable to sunshine. To promote its vampire-themed series The …
Advertising Industry The 10 Best Trailers We Saw During Upfronts WeekAdweek - By Jason Lynch During the just-wrapped upfronts week, the only thing more plentiful than the postshow cocktails were trailers. Every presentation featured several …
NBC Why NBC Pulled the Plug on Hair Live!, Which Was Originally Supposed to Air on SundayAdweek - By Jason Lynch Nearly one year ago, shortly after its upfront presentation, NBC announced to great fanfare that its next live musical would be Hair, airing in …
Advertising Industry Agency Huge Crunched Hundreds of Beer Reviews to Craft the Ultimate Data-Infused RecipeAdweek - By Marty Swant Since 2013, Brooklyn-based agency Huge has held a weekly meeting of beer geeks who gather to taste and rate unique and rare brews from around the …
Advertising Industry Agencies Balk at ‘Insane’ Conditions of New General Mills RFPsAdweek - By Patrick Coffee Consumer-packaged-goods giant General Mills is currently seeking new creative agencies to help promote its broad range of brands. But at least some …
Play buttonBella Hadid Real and Virtual Influence Collide as Bella Hadid Kisses Lil Miquela for Calvin KleinAdweek - By Patrick Kulp In what may be a milestone moment for virtual and human influencer crossover, a new Calvin Klein spot depicts supermodel Bella Hadid making out with …
Advertising Industry Who Are the Leading Candidates to Buy Sizmek’s Remaining Assets?Adweek The fate of Sizmek’s remaining assets is widely expected to be revealed this week, with Amazon and rival ad-tech companies Adform and Flashtalking …
Advertising Industry Away Is Using Its Latest Round of Funding to Progress Further Into a Bricks-and-Clicks StrategyAdweek - By Ann-Marie Alcántara With a fresh $100 million in the bank and a newly minted unicorn valuation of $1.4 billion, Away’s got a whole bag of ideas to cement its status as a …
