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OPS Markets III

Hello, New York! The Monsters have descended on the Big Apple for what’s sure to be the best OPS Markets yet. We’ve got a bevy of industry-leading …

Solutions for Publishers: Ad Server - Oath

Advertisers are savvier about how they buy their ads, which is why we offer a unified programmatic solution designed to maximize revenue across every …

‘The Ego-System vs the Eco-System’, By Gareth Holmes, UK Publisher Director, PubMatic

An EGO system has existed for some time within display advertising. I call it that because it’s a subjective process, not based on logic, but on whom …

Home - Infectious Media

Media Shop Anxieties? Centro Says Better Workflow Is The Cure

"Workflow" is not the sexiest of topics, even in the realm of digital advertising. But as the process of buying, planning and tracking digital ad …

The 'Financial Times' Has a Secret Weapon: Data

For more than a century, publishers knew very little about their audiences: who they were, their interests and professions, or what other materials …

Balihoo and CMO Council Speaking at ad:tech San Francisco

Vaughn and Miller to Present CMO Council Report as Part of an Influential Panel at Top Digital Marketing Conference<p>ad:tech San Francisco 2013<br>BOISE, …

Yieldex, DoubleClick Team To Enhance Publishers' Analytics, Performance

Yieldex, a provider of inventory and revenue management solutions for digital publishers, is integrating with Google’s DoubleClick for Publishers, …

Tweets with replies by eXelate (@eXelate) | Twitter

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Why Facebook Home bothers me: It destroys any notion of privacy

One of the great things about attending Facebook’s events is that one gets to see Mark Zuckerberg mature as a chief executive and hone his …

Programmatic Advertising Solutions

Digital marketing strategies, trends, and insights | CMO.com - Adobe

Michael Greene discussing Driving Results through Digital Marketing @ArgyleExecForum #ArgyleCMORetail http://t.co/uaBfcvx3Sq

When bad things happen to good speakers

A sugar packet at a local Chinese restaurant had this wisdom to share, “Experience is what you get, when you don’t get what you want.” With that …

MediaPost Events

<b>“Unlike any other event I’ve ever attended. The venue, the programming, the speakers, the attendees, the networking opportunities - everything about</b> …

Gigaom | What next for The Week? The content curator’s plans for the digital domain

Advertisement<p>When <i>The Week</i> launched in 2001, the <i>Wall Street Journal</i> asked if its owner was “mad” to take on famous weeklies like <i>Time</i> and <i>Newsweek</i>. Over …

Content hub

VR music video wins top digital prize at Cannes<p>Cannes Lions allies with Fiverr for real-time digital campaign<p>L'Oreal to roll out new AR-powered …

'Just Enough Manifesto: Don’t Drink the Big Data Kool-Aid', by Mikko Kotila, CEO & Founder, STATSIT

Data has gotten heads spinning. It’s too many in kind and too much in quantity. Data is becoming a big problem. More data means more cost, and more …