Ad Council

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Stop Texts, Stop Wrecks: Insights from our 2018 Project Yellow Light Winners

Each year, the Ad Council works with Project Yellow Light, a national public service advertising (PSA) scholarship competition to increase awareness …

Text Messaging

I Won’t Snap & Drive: Launching a Snapchat Filter for Social Good

Mobile technology advances continue to make our lives more convenient. However, that advancement often comes with a price, and that price could be …

Social Media

How Advertising Can Create Positive Social Change

Advertising has always fascinated me.From the early days of Wendy’s “Where’s the Beef?” to Under Armour’s inspiring “Will Finds a Way,” commercial …

Luxury Lifestyle

Champion For Good: Bryan Rosenblatt

As Reddit’s Director of Sales, he’s an ambassador for one of the most diverse and vibrant online communities. But most importantly, he’s our newest …

Social Media

Purpose Of Purpose Series: Interview With The Chairs Of The Ad Council’s Campaign Review Committees

This article on Purpose Of Purpose Series: Interview With The Chairs Of The Ad Council’s Campaign Review Committees was originally published on Ad …

Social Marketing

Creativity For Good

There’s a new Cannes Lion category this year that is very goodDid you know that there has been a plan put in place to save the world? Well, in 2015, …

Sustainable Development Goals

It’s Lit: What Google Taught Me About Generation Z

As a Millennial, I hate to admit this – but my generation is out. Generation Z, those born between the mid-1990s to early 2000s, is moving up in the …

Generation Z

Champion For Good: Marcus Knowles

Marcus Knowles is the Marketing Director for Classic Dad, a media brand whose content is geared towards celebrating all things Dad culture – from …

Jokes

4 Steps to a Successful Pro Bono Roadmap

Have you ever taken a road trip where Google Maps was on the fritz? You’re in the middle of nowhere, desperately in need of coffee, and no idea what …

Project Management

Media Words of the Month

Having trouble keeping up with the ever-changing digital landscape? Wondering what even half of those words and acronyms actually mean? Our words of …

Badass Working Moms to Inspire you this Mother’s Day

Mothers are the backbone of humanity in so many ways — they birth us, raise us and push us to be the best versions of ourselves. But one thing that …

Creators For Good: Ricky Dillon Asks Teens To #BeMore In Building A Kind, Inclusive World

This article on Creators For Good: Ricky Dillon Asks Teens To #BeMore In Building A Kind, Inclusive World was originally published on tubefilter.It’s …

GDPR: The Transparency Opportunity

In a couple of months’ time, the European Union’s GDPR (General Data Protection Regulation) will come into force, affecting not only companies in …

Facebook’s Developer Conference: What Happened? Where Are We Going Next?

At F8, the Facebook Developer Conference, Mark Zuckerberg took the stage after a “head on” sizzle reel – a compilation of news clips about Cambridge …

The Neuroscience of Social Good Messaging

There are times where consumer neuroscience unearths something about human nature that feels really, really good. Our clients often ask us, how do we …

5 Things To Do Before Attending a Conference

This year, I had the privilege of attending the Information Architecture Summit in Chicago.Working in the digital department at the Ad Council, I’ve …

4 Questions to Ask when Considering the Support of Skilled Volunteers

You’ve got this project that’s been sitting on your to-do list for a while. It’s a behemoth; you’re not sure where to begin. And what’s more, it …

Movies Matter: How Film Studios are Doing their Part to Drive Social Change

Like millions of others, I love the experience of going to the movies. Despite the endless amount of content available via Hulu, Netflix, and …

What to Watch: Tribeca Film Festival 2018

In New York City, there are few large-scale cultural events that New Yorkers look forward to as much as the Tribeca Film Festival (April 18-29). And …

Integrity in Communication: Prove it with Action

We all like to think we have integrity in our work. But how do you define integrity? Technically (I looked it up), it’s the “quality of being honest …

How Global GoalsCast Communicates to Consumers with Purpose

Global GoalsCast co-hosts, Claudia Romo Edelman and Edie LushThe priorities of the general public are changing, and companies have no choice but to …

Social Speak: Reclaiming the Power of Words

Tips on Social media through the lens of words that power it.Upon returning from a conference on social media, I found a common theme lingering in my …

March Adness 2018: The Winner

And the winner is… Adoption from Foster Care! Congratulations to our campaign sponsors The Department of Health and Human Services and AdoptUSKids …

Facebook View Shift: A Moment’s Notice

If you’re a digital marketer and run ads on Facebook, you may have seen this new update in Business Manager.It tells us that they’ve made a shift in …

March Adness 2018: The Championship Round!

We made it to the championship round! In the past month, our readers have battled it out and voted to have their favorite PSA rise to the top of our …

Designing for Inclusion, Despite Bias

How do we reckon with our own unconscious biases as we’re designing new work and products that will impact and influence other humans? Quite a few …

Champion For Good: Katie Wiggin

Check out our newest Champion for Good! Katie Wiggin recently worked with the Ad Council on a short film for our Meals on Wheels campaign. She is the …

CSR

March Adness 2018: The Flawless Four!

Over the past few weeks, hundreds of people have voted to crown their favorite Ad Council campaign from the past year as 2018’s March Adness …

March Adness 2018: See Excellent Eight Round 1 Winners, and Get Ready for Round 2!

And the winners of our Excellent Eight Round 1 are… Pathways to Employment and Shelter Pet Adoption! Congratulations to these two captivating …

What You Need to Know When it Comes to Voice

“Hey Siri, what’s the weather this morning?” is something we say out loud to our phone out of habit in a world where we used to be amazed by a …