Jan Has

1,141 Flips | 5 Magazines | 4 Likes | 4 Following | 16 Followers | @AboutBrands | Beobachter | Brand Navigator | Strategist | About Brands. #branding #advertising #strategy #content

5 Organizations Using Cool Tech Solutions and Research to Clean Up the Oceans

The Earth is an ocean world. From space, this fact is obvious, whether the planet appears as a bluish dust mote at the edge of the solar system, a …

Pollution

For Unilever, Sustainability Means Profitability

<i>Photo: Unilever</i><p>By <b>THÉRÈSE MARGOLIS</b><p>Sustainability and good environmental stewardship definitely count as pluses in the PR department of any …

Sustainability

Infographic: The Importance of Using Data Effectively and Creatively

Marketers are awash in all different types of data, but often have a hard time making heads or tails of what to do with it. And in an increasingly …

Marketing

Infographic: What belongs in your branding style guide

If you have market competition, you have to identify what makes your organization special.<p>An important part of differentiating your products is …

Public Relations

Let us Play

<b>LET US PLAY</b><p>Valda Bailey<p>( play/pleɪ/ verb engage in activity for enjoyment and recreation rather than a serious or practical purpose)<p><i>Every child is an</i> …

Creativity

Why our facial expressions don’t reflect our feelings

For centuries, we’ve believed that facial expressions mirror our innermost emotions. But recent research has found that may be far from the truth.<p>While conducting research on emotions and facial expressions in Papua New Guinea in 2015, psychologist Carlos Crivelli discovered something startling.<p>He …

Psychology

Compleet overzicht van marketing tools

Er zijn bijna 7000 growth hacking / marketing tools<p>In 'Wat is growth hacking en wat is het niet?' lieten we de afbeelding met het overzicht van …

What It Takes to Think Deeply About Complex Problems

The problems we’re facing often seem as complex as they do intractable. And as Albert Einstein is often quoted as saying, “We cannot solve our problems with the same level of thinking that created them.” So what does it take to increase the complexity of our thinking?<p>Too many leaders default to …

Management

Will the last creative agency please turn off the light.

The original ad agencies came into being for the same reason that most business ideas do: to fill a gap in the market.<p>That gap was the lack of …

What Are the Best Days and Times to Post on Social Media?

Infographic: What Are the Best Days and Times to Post on Social Media?<p>One of the most popular insights Contently’s strategy team provides clients is …

Infographic: How Chatbots are Changing the Customer Experience

At least once a week, I load up a hypothetical shopping cart from online retailers like Zara, ASOS, and Sephora, only to decide that I don’t want to …

The five biggest words in advertising right now

The event operates under the Chatham House rule, so I will not be naming names or revealing too many gory details about what was discussed in the …

This is the one skill your child needs for the jobs of the future

Every child begins their journey through life with an incredible potential: a creative mindset that approaches the world with curiosity, with …

10 reasons why pitching is the biggest illusion of the 21st century

When I read an email with the line "you are invited to our pitch...", or see more 'refined' phrases such as RFP or RFQ, I immediately assume that …

The elusive media neutral idea: What is it and how do brands achieve it?

The thing we are always looking for when we start a big new project, is that illusive, award winning, and profit generating entity: The media neutral …

Creativity

How to Be Constantly Creative

In his book <i>The Art of Learning</i>, author and the subject of <i>Searching for Bobby Fischer</i> Josh Waitzkin describes the secret to becoming one of the …

How a Brain Dump Can Unlock Your Creativity

Trying to process less allows us to be more.For knowledge workers, entrepreneurs and creatives, generating new ideas isn’t just nice; it’s an …

Creativity

3 Tools For Impressive Creative Briefs & Profitable Projects | FP

“Sometimes the questions are complicated and the answers are simple.”<br>– Dr. Seuss<p>A good creative brief is the foundation of any successful project. No …

Project Management

Confessions of a marketer: Agencies forced brands to in-house more marketing

The trend of global advertisers taking more marketing in-house is gaining momentum, reviving the oft-debated topic of the future of the agency model. …

Advertising Industry

Has the Media Business Truly Entered an Era of ‘Radical Transparency’?

“One-sided.” “Inconclusive.” “Immense shortcomings.” The ad world’s response to an anonymously sourced 2016 study on media transparency conducted by …

Advertising Industry

Infographic: Online consument kiest webwinkel vooral vanwege bezorgkosten

<b>Consumenten maken de keuze voor een webwinkel vooral op basis van de bezorgkosten en retourvoorwaarden. Dat blijkt uit onderzoek van DirectResearch</b> …

When Solving Problems, Think About What You Could Do, Not What You Should Do

On a Saturday night in Modena, a picturesque city in one of the most well-known culinary regions of Italy, a couple and their two young sons dined at the three-Michelin star restaurant Osteria Francescana. The father ordered for the family “Tradition in Evolution,” a tasting menu with 10 of the …

Sous

5 Rules: How to Foster Creativity

I frequently miss the mark when it comes to being creative. If we use my overzealous daydreams as a benchmark, then by now I should have authored a …

Creativity

Defining True Sustainability

The signs are clear: Sustainability is a key corporate priority. Nearly 9,700 companies have committed to the United Nations Global Compact, more …

Sustainability

Plastic fantastic: should brands rethink their response to the packaging witch hunt?

If David Attenborough is the prophet of the anti-plastic generation, Chris Griffin is the pragmatist. As multinationals from Evian to Adidas scramble …

Agencies are Killing Their Own Productivity

Cast a businessperson’s eye toward the new agency productivity report from the Agency Management Institute (AMI), and you’ll be struck by agencies’ …

Infographic: de beveiliging van wifi

Redactie Emerce Nieuws -<p><b>Europol wil meer bewustwording creëren rondom de gevaren van het gebruik van een openbaar Wifi-netwerk en heeft daarom een</b> …

In the Post-Driving Era, Audi Shows How Quickly We’ll Become Nostalgic for the Wheel

When the time of self-driving cars truly arrives, our lives are sure to be safer and more leisurely. But humans thrive on thrill and restlessness, so …

Advertising Industry

How These 3 Brands Are Taking Loyalty Beyond Points

It’s time for loyalty to evolve from a transactional system to a personal, dynamic relationship between brands and their customers.<p>Now that …

Customer Experience

Big ad agencies are trying to cut out ad-tech middlemen — and justify their own existence

Giant ad agencies that want to cement their place in the world are drawing inspiration from two unexpected sources: TV and Amazon.<p>In an era where marketers can buy ads on thousands of websites and apps using powerful software and data, potentially without using an ad agency, these ad-buying firms …

Television Industry