Abdul Rahim Al Moustapha

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Stop Exceeding Customer Expectations: To Create Immediate Loyalty Do This Instead | Inc.com

Churn kills business.<p>A few years back I was part a global account team and we were failing with a Fortune 100 client. We tried everything: we looked at all of their business requirements and then went above and beyond. We proved ROI. We answered all the questions, we even flew out multiple times …

Customer Experience

How to Qualify Leads for Your Creative Agency

Have you ever wished your salespeople spent less time chasing dead leads? How would you feel if you could close <i>more</i> business with <i>fewer</i> leads? What if …

11 Little Morning Habits That Will Make Your Partner Melt

Mornings tend to be hectic, and it's hard to spend quality time with your significant other if you're rushing out the door. However, if you want to …

Leave Home

What Your Daily Routine Should Look Like, According to Science

From what you eat in the morning to how often you wash the sheets you sleep in.<p>Wondering if it’s better to workout in the morning or at night? …

Marketing 101 for Engineers

An enumeration of what marketing is and why we do it.<p><b>Why Marketing</b><p>We need words to talk about what we’ve built<br>• We need to get the product in front of …

7 Reasons Why Most Product Launches Fail And What To Do About It

There comes a moment in every startup’s life that you have to move it forward. Going from a side project, or side hustle to an actual product or …

These 13 Skills Will Improve Your Branding Efforts

This story originally appeared on Personal Branding Blog<p><i>Question: What skill could an entrepreneur learn in his or her spare time that can help them improve their branding strategy or efforts?</i><p>The following 13 answers are provided by members of Young Entrepreneur Council (YEC), an invite-only …

Transforming customer experience in an omnichannel world

Author: Mark de Groot, Digital CX Evangelist, Oracle<p>Today’s digitally-savvy customers engage and transact with businesses in a multitude of ways – …

Customer Experience

34 Business Books You Won’t Be Able to Put Down

<i>This article originally ran in Term Sheet, Fortune’s newsletter about deals and dealmakers.</i> <i>Sign up here.</i><p>Alright, here it is: the book list to end all …

20 Tips to Organically Market Your Brand on Instagram (Infographic)

The world's biggest brands are marketing with Instagram, and you can, too.<p>Instagram has proven to be the marketing platform of the future, catapulting many brands to new heights with millions of followers scrolling every day. Since the social media app allows companies to promote their brand …

Why digital transformation demands mastery over data

Authored by: Mark de Groot, Digital CX Evangelist, Oracle<p>Digital transformation is becoming a matter of do-or-die for businesses in every conceivable …

Big Data

The 1 Company Culture Rule 99% of People Are Afraid to Follow but Should | Inc.com

I believe we are experiencing a massive shift in how companies think about company culture.<p>Go back a few years, and it was all about novelties to draw top talent: big screen televisions, open work spaces, Ping-pong tables and baristas on payroll.<p>Go back a decade, and these things hadn't yet …

Leadership

10 Simple Questions The Most Exceptional Leaders Ask Themselves (To Discover Their Values) | Inc.com

Each leader is unique. I've worked for and been inspired by a wide-range of leaders--some of whom were silent and led by example. Others who, through their display of confidence, put others at ease. And some who embraced their authoritarian values, ran a tight ship, but did so in a clear, explicit …

Framing

What B2B Sales Teams Need From Marketing to Win Deals

B2B sales leaders say they could win more deals if their marketing teams delivered better messaging and more qualified leads, according to recent …

How to Create a Marketing Funnel That Will Increase Sales and Profits

Learn what types of content will move consumers through the funnel and help you earn conversions.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>It takes time to convince people to make a purchase. One of the best ways to move people through the buyer journey is to create a conversion …

3 Unconventional Sales Tactics That Will Close More Deals

If you keep marketing the same way you have in the past, you'll keep getting the same results. Try something different.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>There are a lot of articles on how a business owner can learn to close more deals or sell more product. These articles …

How to Write a Killer Website Brief

Here’s a good news-bad news scenario that I’ve encountered many times in my career designing and developing websites. See if it sounds familiar to …

5 Rules That Will Make You Instantly Suck Less at Design | Inc.com

As Jason Putorti, former lead designer at company Mint.com, once memorably put it, great design can seem like magic pixie dust sprinkled over a product, instantly transforming a so-so experience into something spectacular.<p>That's true, but also kind of intimidating to us mere muggles. Thankfully …

Apps

How To Apply Psychology To Design An Optimized Landing Page

As a digital marketer, you know that landing pages are essential for creating great first impressions and generating leads for each marketing …

How to Use Your LinkedIn Page as a Sales Funnel

I think LinkedIn is one of the best social media networks to be on, hands down.Sure, the big names like Facebook and Twitter are great. But LinkedIn …

How Different Leaders, Such as President Trump and Elon Musk, Set Goals (Infographic)

To be successful and reach your goals, figure out what type of leader you are.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Understanding which leadership style works best for you is vital in reaching success. However, when it comes to goal setting, there are certain things that will …

If You Aren't Doing Content Marketing, You're Missing The Boat

The Content Marketing Institute together with Marketing Profs and Curata released an essential study recently.<p>You need to read it.<p>Why? Because it found that 75% of companies are increasing their investment in content marketing, and 43% are increasing staff levels. Content marketing works, and I’ll …

Marketing