Abdul Aziz Bin Mohamed

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Digital Ads Are Tired. Here's What Smart Businesses Are Doing Instead

Brands are shifting more of their spending into things like experiential events, live social media campaigns, and influencer marketing.<p><i>How effective is Google AdWords? originally appeared on Quora:</i> <i>the place to gain and share knowledge, empowering people to learn from others and better understand</i> …

Public Relations

10 Things the Artist and the Entrepreneur Have in Common

Trish Duggan, one of 1,500 billionaires on this planet, shares her wisdom and knowledge about artists and entrepreneurs.<p>5 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Trish Duggan is an artist, philanthropist, entrepreneur and a billionaire. I recently had the opportunity to …

Entrepreneurship

How to Tackle the 4Ws of Marketing Content Creation With Data

As with most undertakings, before you begin writing or otherwise creating content, you should ask yourself some stock questions: why, what, when, and …

Marketing

10 New Rules For Brainstorming Without Alienating Introverts

Try this revolving-door policy for your next brainstorm, by letting introverts come and go when they please.<p>The brainstorm is beloved by some and dreaded by many. We live in a world that offers choice for everything from styles of coffee to TV shows to TVs themselves. But when it comes to …

Personality

How to Politely Disagree, According to Science

After an election that was glaringly short on tolerance and compassion, it’s clear we need a new kind of public conversation, where we learn to reach …

Self-help

Using A Computer In The Classroom Makes You Do Worse On Tests

If somehow you’re reading this post when you should be watching and listening to the teacher in front of you, stop now. That computer activity could be harming your exam performance, according to new research.<p>Three economists at West Point studied the effect of laptop and tablet use during an …

The 4 Costliest Mistakes Businesses Make on Social Media

Social media can either be an asset or a hindrance.<p>5 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Social media is a powerful tool, but with this power comes great responsibility. Failure to understand just how influential and damaging social media mistakes can be will result …

Social Media

The Marketing Technique That Made This Entrepreneur Over $1 Million In Six Months

These strategies and techniques helped Brian Clark build a massive following and monetize at exactly the right moment.<p>It's no secret that we live in a world of ubiquitous content. It's everywhere.<p>We read, stream and binge-watch content at all times of the day: on the train before work, during our …

Marketing

Why schools shouldn't teach critical thinking

Being an air-traffic controller is not easy. At the heart of the job is a cognitive ability called "situational awareness" that involves "the …

The Perils of Empathy

In politics and policy, trying to feel the pain of others is a bad idea. Empathy distorts our reasoning and makes us biased, tribal and often cruel<p>By<p>Paul Bloom<p>Everywhere you turn in American politics, leaders talk about the need for empathy. The best-known instance, of course, comes from Bill …

Empathy