Abask Marketing

82 Added | 11 Magazines | 10 Likes | 4 Following | 11 Followers | @AbaskMktg | Abask Marketing is a full-service marketing & PR agency. We have worked with companies both B2B and B2C, international and local, entrepreneurs and Fortune 100 companies; even the government organization responsible for the President’s Daily Brief. Our services are scalable; we can manage all of your marketing or one project. Either way, we take the time to understand your ongoing needs and the results you would like to see from any marketing efforts.

How to Survive and Thrive as a Corporate Content Marketer - Copyblogger

In early 2012, I turned on my corporate-provided laptop for my first day of work writing content for a large technology company.<p>To say I was nervous …

Content Marketing

7 Strategies From Ghost Stories That Can Liven Up Your Presentations

Keep your audience’s attention with these strategies that are more campfire and less PowerPoint.<p>There are few things more boring than sitting in a conference room listening to someone read bullet points off a slide. This is communication, perhaps, but a pale shade of what communication can be.<p>By …

Ghost Stories

6 ways to get your first client

A little while ago, I asked IWT readers two questions:• Who was your first high-value client (>$10,000)?<br>• How’d you close the deal?<br>The answers I got back …

Employment

How Can I Get My First Few Clients?

I'm the co-founder of a new business consultancy that deals mostly in statistical analysis. We are really good at statistical analysis but not so good at getting clients. We are a small team of five dedicated people. None of us have much idea about how to approach companies. How should we approach …

Small Business

8 Marketing Tips to Help You Get More Clients

Start up businesses need clients — any clients. Mid-level businesses need more clients and more money. Established, successful businesses need fewer, …

Marketing

30 Great Examples of Brand and Style Guides

The moment you start building your brand, you immediately imagine what you want people to think about it.You create this persona, this specific image …

Graphic Design

Here’s the simple strategy extroverts use to win people over

Yet until recently, no one's been able to pinpoint what exactly extroverts <i>do</i> that helps them build strong social ties.<p>Now, new research from Duke University, cited by the Association for Psychological Science, suggests that the answer is surprisingly simple: It's a matter of mimicry, or copying the …

Psychology

60 Ways to market your small business

Having a “quiet business day” or “days” around your small business? Well, I’m here to tell you right now, you’re not alone. Every time I work with …

The most prosperous countries in the world, based on happiness and financial health

The UK took fifteenth place, having achieved the biggest turnaround in any major developed economy<p>Norway has been named the world’s most prosperous country for the seventh year running, while neighbouring countries Denmark and Sweden also make the top five in a ranking of 142 countries across the …

Former Pro Athlete Visualizes His Way To Public Speaking Success

Before Michael Phelps swims a lap, or Lindsey Vonn races down a ski slope, or Jason Day hits a golf ball, they visualize a successful outcome. Phelps even pictures himself from two perspectives – from the pool and in the stands. The world’s most successful athletes understand the power of seeing …

Public Speaking

Maker's Schedule, Manager's Schedule

<b>Want to start a startup?</b> Get funded by Y Combinator.<p>July 2009<p>One reason programmers dislike meetings so much is that they're on a different type of …

Compress

How to Tame Content Creation Chaos with Rock-Solid Workflows - Copyblogger

Have you ever noticed that your content marketing activities tend to amount to doing the same types of tasks over and over?<p>At the process level, …

Marketing

23 Body Language Tricks That Make You Instantly Likeable

You send people signals all day, without paying attention to them. The way you move your eyes, the way you shake a hand and so on. There are things …

7 Ways to Use SlideShare for Your Business

If you <b>choose a popular topic related to your business</b> and <b>design an appealing (and useful) presentation</b> to upload to SlideShare, you’re very likely to …

Infographics

6 Questions to Answer Before Deciding You Can't Stand Your Job Another Day

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>I clearly remember the day I admitted to myself that I wanted to quit my day job. It was a cold winter morning in Milwaukee, Wisconsin, and I was delivering bread to a grocery store at midnight. The bread slipped off the truck and fell on …

Entrepreneurship

11 productivity tricks small-business owners can use to get more done every day

But your personal productivity helps determine your company's productivity, so it's crucial that you stay efficient.<p>To help you out, we scoured the web for the most practical and insightful advice on getting things done. Read on for tips on prioritizing tasks, managing digital distractions, making …

Time Management

The One Color to Avoid in Business Plans and Logos | Inc.com

As many entrepreneurs well know, there are plenty of ways to scare off investors when you're pitching your company. One not-so-obvious way to raise red flags, however, has nothing to do with your idea or how well you sell it.<p>According to the <i>Wall Street Journal</i>, a new study, "How Images and Color in …

Research

17 Simple Habits That Make You Look More Professional | Inc.com

<i>(A quick note before we get started. I wrote the following in response to reader feedback to another column: 10 Bad Habits That Make You Look Really Unprofessional. This post is the counterpoint to that one.)</i><p>Here's a story from about 15 years ago. I was traveling from Seattle to Yakima for work, …

Leadership

How to Build Your Blog's Audience with Long Form Evergreen Content

Who wants to grow their blog’s audience?<p>I’m yet to meet a blogger who doesn’t, so I’m picturing in my mind a room full bloggers with their hands in …

Ever Dream Of Quitting Your Job And Having Adventures? Here’s Some Wisdom From The Backpacking Trail | Inc.com

<i>Answer by Patrick Mathieson, VC at Toba Capital, on Quora</i><p>Two Aprils ago I quit my job at Dell, crammed some stuff into a backpack, and went to Southeast Asia (and a few other places) for about six weeks. Not exactly “traveling the world” as we only went to a few countries, but it was more of a …

South-east Asia

Meet the Scrappy Young Entrepreneurs of ABC Family's Upcoming 'Startup U' Show

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Riding the crest of Shark Tank's hefty bite in the ratings, the Disney/ABC Television Group is tossing another entrepreneurial focused reality show into the mix. It's called <i>Startup U</i> and it follows 10 scrappy, young entrepreneurs as they …

Startups

15 People Who Prove You Don't Have to Be a Morning Person to Be Successful | Inc.com

Look up habits of successful people, and one thing comes up over and over: Successful people wake up early.<p>But before you attempt to reprogram your sleepy brain, consider this: While, yes, early birds do get some worms, naturally late risers get some perks, too.<p>One Spanish study suggested that …

Bill de Blasio

The Entrepreneurial Skillset Of Storytelling

Nothing encourages creativity and connection like storytelling. As entrepreneurs, we try every day to introduce new stories to the world. The key, therefore, is making sure we tell them in a way that our audience will understand, appreciate, connect with, and act upon. There is an irresistible …

Entrepreneurship

5 Tips For Generating Business Leads On LinkedIn

Admit it–you’ve never been quite sure if your time spent on LinkedIn was worth it. You keep your profile updated because everyone else is there, and you don’t want to miss out. But can you identify a single example of a substantive, tangible benefit you’ve received for all your efforts? Maybe …

Marketing

Facebook testing ‘Moneypenny’ human-powered digital assistant, reports say

New service built into social network’s Messenger chat app aids with product research and purchases, connecting users with knowledgeable people<p>Facebook is testing a service called “Moneypenny” that connects users of its Messenger chat app to real people for product-buying advice, according to …

Apps

Facebook just completely changed the way it charges advertisers — here's how people in the industry feel about it

From now on, advertisers who buy ads on a cost per click (or CPC) basis will only have to pay when users actually click a link to their brand's website or app. They will no longer have to pay when when the user likes, shares, or comments on the post.<p>The idea is that advertisers who care about link …

Digital Advertising