Aaron Patterson

132 Flips | 4 Magazines | 6 Likes | 6 Following | 6 Followers | @AaronPatterson | Keep up with Aaron Patterson on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Aaron Patterson”

Blockchain is crappy technology and a bad vision for the future

This December I wrote a widely-circulated article on the inapplicability of blockchain to any actual problem. People objected mostly not to the technology argument, but rather hoped that decentralization could produce integrity.<p>Let’s start with this: Venmo is a free service to transfer dollars, and …

Blockchain

What Marketers Should Know About Personality-Based Marketing

Communicators and marketers can now adopt a personalized approach to their work, ideally one based on behavioral science. But the execution lags behind the science while the claims of some marketers as to what personality marketing can do far exceed it. Moreover, public controversies like the …

Psychology

4 Advanced Ways to Drive Traffic to Your Website With Online Marketing

When you're ready to progress beyond banner ads and email, use these strategies to drive traffic to your site.<p>5 min read<p><i>The following excerpt is from Robert W. Bly’s book</i> The Digital Marketing Handbook. <i>Buy it now from</i> Amazon | Barnes & Noble | iBooks | IndieBound<p>When you're trying to attract more …

Marketing

Why Podcasting Is the Next Marketing Frontier

If your visual content marketing efforts are growing stagnant, it may be time to consider an audio content strategy.<p>5 min read<p>Commuters have traded in their playlists for podcasts, and consumers everywhere are tuning into online talk shows. In fact, some 24 percent of Americans over the age of 12 …

Marketing

How to Plan A Successful Marketing Campaign with Adobe's New AI

Adobe’s new tool, Master Plan, uses AI to plan and implement successful marketing campaigns. Here’s what features marketers are the most excited …

Google has made it official: The internet is now mobile-first

This may go down in history as the week the mobile web became <i>the</i> web.<p>On Monday, Google began indexing and ranking pages on its search engine based on the mobile versions of websites rather than the desktop ones, the company announced. The change may seem minor, but it underscores how Google views …

Google Spent Years Studying Effective Managers. The Most Successful Leaders Had This Mindset

Don't let this belief unintentionally limit your potential.<p>A few years back, Google conducted an intensive study to better understand the traits of its highly effective managers called Project Oxygen. The internal examination of more than 10,000 manager impressions included performance reviews, …

Research Confirms These 3 Things Are What Builds World-Class Teams

Are you missing out by forgetting these 3 things?<p>What does it take to build a world-class team?<p>Not just in business, but in every aspect of our lives? New York Times Bestselling Author, Daniel Coyle, went on a multi-year journey to get to the bottom of this question. He studied the U.S Navy Seals, …

This is why all your meetings are disasters

Meetings have a bad reputation, and it’s not unwarranted. Sixty-five percent of senior managers said meetings keep them from completing their own …

Storytelling and the Myth of Diminishing Attention Spans

For some time now, we’ve heard that in marketing, shorter is better. From video to copy, snackable is now the preferred adjective for everything.<p>The …

How to Track Overall Marketing Performance for All Channels

Marketers typically measure the performance of campaigns and channels. For email, the key metrics could be opens, clicks, unsubscribes, and sales. …

Marketing

How to Use Storytelling to Sell Your Brand and Vision

People remember how you make them feel, not the information you give them.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>The reason why the Bible is the bestselling book every year is because it delivers its lessons as a series of stories. And if you don't want to use the Bible as an …

Business Strategy

Read Your Way to CMO Status With the 8 Best Marketing Books

Everything revolves around marketing these days—just this week I attended an interesting talk about self-promotion on social media. Most of us not …

5 Rare Habits of Managers Everyone Would Die to Work for

It all starts with their ability to listen actively to your needs.<p>Does the thought of working for the boss from hell frighten you? Perhaps you've already met that dismal fate and are considering a change. Or maybe you <i>made</i> the change and have sworn off bad bosses forever.<p>Good move. Now where do you …

Leadership

Slack is the new place for marketers to network and find jobs

Slack, initially set up for internal collaboration at companies, has morphed into a tool for communicating outside of work. Marketers at brands, …

I mandated a 35-hour workweek at my company, and it's radically upped our productivity

Sixteen months ago, I announced to my staff we were going to give a 35-hour workweek a trial run. For 90 days, we'd see if working seven hours per day (without a reduction in pay) had positive outcomes. I told the team I would not do this test unless they were willing to accept that at the end of …

Is Google AMP The End Of Email As We Know It?

Google’s announcement that it is previewing Accelerated Mobile Pages (AMP) in Gmail has drawn both cheers and brickbats. Marketers wonder: Is this …

Advertising Industry

The two mental shifts highly successful people make

<b>“When you change the way you look at things, the things you look at change.”</b> — Max Planck, German quantum theorist and Nobel Prize winner<p>There are two primary mental shifts that occur in the lives of all highly successful people. Many make the first, but very few make the second.<p>Both of these …

Beer company Red Stripe bought the Jamaican bobsled team's $50,000 sled so that they wouldn't lose it when their coach left the Olympics

The Jamaican women's bobsled team faced a dilemma when their coach suddenly left the team at the Winter Olympics.<p>Under somewhat confusing circumstances, their coach, Sandra Kiriasis, quit after allegedly being reassigned from coach to track performance analyst, which she said would have kept her …

Digital Marketing Map 2018

We Love Using a Digital Marketing Map with ClientsWe get asked all the time this question “Where should we focus the most on with our budget?”. Our …

Marketing

Snapchat rolls out analytics tool to win back the influencers it has lost to Instagram

Snapchat is finally giving influencers the analytics tool that they have been clamoring for, and that may bring them back to using its app.Snapchat …

Snapchat

5 Reasons Why Demographic Targeting Is Out and Behavioral Targeting Is In for 2018

Between Generation X, millennials and Gen Y, marketers are getting pulled in every direction.<p>Take the millennial segment of 18- to 34-year-olds. At …

This Renowned Wharton Professor's Best Leadership Advice: For the Love of God, Stop Brainstorming

Superstar leadership expert Adam Grant identifies the most important evidence-based truths to apply to your business today.<p>Leadership is not mysterious. If you understand how people and organizations behave, you'll have a pretty good idea how to maximize the performance of both. Fortunately, we're …

15 Favorite Interview Questions to Completely Disarm Job Candidates (in a Really Good Way)

We asked readers for their favorite interview questions -- and we weren't disappointed.<p>Maybe your favorite interview question is one of the most common interview questions. Maybe it's one of the most common behavioral interview questions. Or maybe you have a less conventional interview question you …

Everything You Need to Know to Adapt to Omnichannel Commerce (A Guide For Business Owners)

Back in the days when ecommerce business owners sold a handful of products through their own websites, or when people had a single brick-and-mortar …

Marketing

Taylor Swift’s ‘Reputation’ tour shaping up to be a disaster

What is Taylor Swift’s “Reputation” worth? Not the jacked-up prices she’s charging for concert tickets.<p>That’s the verdict from ticked-off fans, who …

10 Instagram Automation Tools to Build a Massive Following

Instagram has immense power to make or break brands and influencers. For example, Halo Top Creamery increased online sales by 2,500 percent after …

Startup On A Tight Budget: 3 Marketing Hacks For Quick Wins

Contemporary startup ecosystem may seem like a “schizophrenic” jungle – overflowing with creative juices in one part, only to be bordered by …

Marketing

3 Simple Time-Management Tricks to Boost Your Employees' Productivity | Inc.com

As a leader, it's your responsibility to help everyone on your team do more of their best work. This means coaching them to prioritize their work, giving them the insights they need to spend time wisely, and most of all, making sure you're not getting in their way.<p>But with all the other tasks on …

Time Management

7 Storytelling Structures to Improve Your Presentations (Infographic)

What your favorite plots and your next business presentation should have in common.<p>Giving presentations, whether during meetings with co-workers or to potential new clients, can often seem intimidating. But luckily, there are tried and true ways to organize your information so that it is both easy …