Aaron De Coster

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Target Joins Retail Push To Use Augmented Reality To End Headache Of Buying Big Home Goods

Like Lowe’s and IKEA before it, Target is tapping the magic of augmented reality to bypass one pesky law of physics that can make buying home goods a real headache.<p>While two objects (or sofas) cannot occupy the same space at the same time in the real world, they can in AR’s parallel universe.<p>Target …

eCommerce

Augmented Reality Offers Futuristic Solutions to Brands and Retailers

Drones are forecasted to transform the market, and retailers are reportedly considering reading customers’ facial expressions. One other technology …

News: Lionsgate Goes Deep into AR & VR Ads for New 'Saw' Movie 'Jigsaw'

With a new installment of the <i>Saw</i> horror series opening in theaters nationwide this weekend, Lionsgate is betting its ad dollars on immersive …

Stranger Things 2: Snapchat's created the Upside Down in first fully immersive augmented reality advert with Netflix

Snapchat has created its first fully immersive augmented reality advertising with Netflix for the launch of Stranger Things 2.<p>Taking advantage of the …

5 AR Shopping Apps That Will Help You Find Gifts This Holiday

The iPhone X is available for preorders this weekend, and as with Apple’s new iPhone 8 and 8 Plus, it has arrived with a strong focus on its new AR …

Apps

Mastercard Unveils AR Retail Experience at Money 20/20

The technology uses iris authentication from Qualcomm.<p>Mastercard has unveiled an augmented reality “retail shopping experience” that uses iris …

New for the holidays: AR shopping experience of the future, paid for with your eyeballs

Mastercard has unveiled a retail experience that provides additional context for shoppers with photorealistic overlays and eye-scanning …

Walmart looks to see if virtual shopping is better than the real thing

Walmart has spent billions buying up websites like Jet.com and ModCloth, and is investing in new technology as it goes head-to-head with Amazon.com. (Jeffrey P. Bezos, the founder and chief executive of Amazon, owns The Washington Post.) Now, Walmart, the world’s largest retailer, is setting its …

Smart Companies Are Already Using Apple's ARkit To Make Cash Registers Ring

People tell me I am pretty bullish when it comes to augmented reality. I agree. Beyond the $13.7 billion being spent right now per IDC, I am more interested in who, what, when of the $108 billion being invested into the ecosystem. Gone are the days of printing out a marker and downloading specific …

Augmented Reality

Facebook and Apple Are About to Take AR Mainstream. Here’s How Marketers Are Gearing Up

This past weekend in New York, the United Nations created a Facebook Live filter for World Humanitarian Day that let users overlay their real-time …