Aalok Bhatwal

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3 Simple DIY Tools to Create Your Own Affordable Social Videos

It’s staggering to think that every day, people around the world collectively watch one billion hours of YouTube.That’s over 114,000 years of video …

Videography

Microsoft and Amazon struck a brilliant partnership to take on Google in the next big thing for cloud computing

Microsoft and Amazon have joined forces to help spread artificial intelligence across apps.<p>The two companies released a new tool for developers, called Gluon, as an open-source project, meaning anyone can use it, work on it, or contribute to it for free.<p>Releasing new programming tools like this as …

Machine Learning

13 Fantastic Places to Find Background Music for Your Video Content

Many experts predicted that 2017-2018 would be the “age of video marketing on social media” and the data is showing that they were overwhelmingly …

Licensing

13 phrases that salespeople should never use

Sometimes it's a matter of saying just the right thing. Other times, it's a matter of what not to say.<p>So sales intelligence platform Gong.io used machine-learning to try and make the art of closing a deal a little easier. Gong's data science team analyzed over 519,000 business-to-business sales …

Here Are The Exact Words To Use On Social Media To Get More Customers | Inc.com

Every month, I consult with a variety of entrepreneurs and brands on their social media strategy. When I first meet with them, they always raise the concern that they are generating likes and followers on social media, but not a high enough percentage of them are actually being converted into …

Marketing

If You're Not Converting Visitors to Customers, Blame These Common Landing Page Copywriting Mistakes.

The time and effort you spend on site design and marketing is mostly wasted if you don't get your landing page right.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Most marketers approach landing page strategies with the wrong mindset. After they've spent all their time and money on …

With So Many Options for Marketing Your Business, What Content Should You Promote Where?

Your company typically has seven layers of content marketing. Here are tips for each layer.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>What content do you use in marketing your firm? And what content should go in which place?<p>Your company typically has seven layers of content …

21 free image sites to spruce up your visuals

To keep pace online, PR and marketing pros should have an arsenal of images.<p>Much more than mere aesthetic afterthoughts, compelling visuals can boost …

If You Aren't Using Social Media This Way, You're Leaving Money on the Table | Inc.com

Here's the thing that all the social media gurus always leave out of their pitch: building an audience is tedious, time-consuming, long term and definitely not free. The same marketers who say, "You can't build it and hope they'll come" in a business context seem to contradict themselves when they …

Public Relations

7 Steps to Start Your First Content-Marketing Campaign

You've heard about all the amazing benefits of content marketing. You want to jump in. But . . . how? Here's how.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>By now, you've heard about all the amazing benefits of content marketing. You know that with the right strategy, you can earn …

6 Off Page SEO Strategies That Will Rank You on Page One of Google

Not all links are created equal.That means that you can’t just focus on getting the most links possible.Instead, you need the <i>best</i> links possible.A …

Marketing

The Modern Marketing Strategy Every Business Should Start Using Today

Reach your prospects effectively with this innovative marketing strategy.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>What does your company’s marketing portfolio look like?<p>20 years ago, the average portfolio was filled with pieces -- known as collateral -- like advertisements, …

Tried Influencer Marketing and It Didn’t Work? Here Is What You Should Do

Companies have long sought to get their products in the hands of influential people.By associating your brand with the right trendsetters, it leaks …

Marketing

Just Getting Started With Video Marketing? Here’s the First Video You Should Make

One of the most controversial phrases in the marketing today is, "pivot to video."It strikes fear into the hearts and minds of writers, as we worry …

Marketing

The Difference Between Marketing and Advertising and Why You Need Both in Your Life | Inc.com

On the surface, marketing and advertising seem to be synonymous; two words that can be used interchangeably to describe a process that helps you sell more products or services. However, there's a huge difference, and being able to differentiate between the two will help you create a more complete, …

Marketing

5 tips to help first-time users fall in love with your app

Take a moment to look at the home screen of your smartphone. How many of the apps there have been on your phone for more than three months? What about six months? A year?<p>For whatever reason, it’s usually only a handful of apps that find a long-term home on the phones of most users. Working with …

The Only Marketing Strategy You Need

This column is authored by Ryan Jones, Outreach Executive at PointThe post The Only Marketing Strategy You Need appeared first on iamwire.

Marketing

How to Market Your Products With Social Media Influencers | Inc.com

You've optimized your ecommerce website for the search engines, and now you're starting to get more traffic. But that increase in traffic hasn't translated into an increase in sales as you had expected. You want to increase conversions, and grow your business, but you're not sure where to begin.<p>One …

Public Relations

How to Drive More Traffic Using Google Image Search

Images are the unsung heroes of traffic generation.We all know that keywords, SEO, and great content can lead to more traffic.But there are so many …

Image Search

10 Landing Page Mistakes That Are Killing Your Chances At Conversion

It can happen to the best of us, you’re spending lots of money buying ads, you’ve designed and optimised your ads so the get lots of clicks, but …

Should You Pay for Social Influencers? The Pros and Cons of Paid Promotions | Inc.com

Seventy-four percent of consumers rely on social media to help them make purchasing decisions. And the influencers on social media are the ones affecting those decisions. Trust in brands is declining, while the power of influencers is on the rise.<p>So why aren't more marketers putting money into …

Public Relations

I tested out three different marketing platforms, here's what I thought

With the Social Targeting tool, you have access to visitor details, which allow you to graph your inbound visitor traffic and tailor your tactics. These are but a few of the tools I found most interesting, but the Retargeting and Local Listing Ad placement tools also seemed to be extremely …

Marketing

31 Simple Marketing Cheat Sheets For Business Owners That Don't Understand Marketing

Marketing your business can be tough, and it helps to have excellent resources to keep you up-to-date and effective.<p>This list covers 31 of my favorite guides, checklists and cheat sheets that cover the basics of marketing: everything from SEO, to email marketing, to social media, to blogging. Add …

Marketing

How to Boost Sales Using 4 Apps You Already Use | Inc.com

Chances are, if you're reading this article and you're a small business owner, startup founder, or other kind of entrepreneur, you read a lot of helpful content. For this week's column, I wanted to give actionable strategies on how to increase your awareness and sales using specific social media …

Marketing

How to Drive 1000 Visitors from YouTube Every Month

YouTube often gets overlooked for marketing, and I’m not sure why.Only 9 percent of small businesses use it, yet it’s one of the most powerful social …

Social Media Marketing

Getting Influencers to Spread Your Brand's Message - Lena Khalid | Digital Business Consultant | Digital Marketing | Mobile Solutions

Influencer marketing is the process of connecting with <b>influencers</b> ie. people who have large followings in certain niches and can affect opinion – to …

12 Unusual Productivity Hacks to Help You Write Faster | Inc.com

It's no secret that creating content is a smart strategy to establish your expertise, attract the customers you want, and grow your business.<p>Across the board, the data makes a pretty compelling case for why you shouldn't ignore this strategy:<p>Content marketing costs 62 percent less than traditional …

Marketing

3 of the Best Ways to Work With Influencers When You're Short on Cash | Inc.com

Influencer marketing has been super popular with brands and marketers alike the past few years. And it's only going to keep growing in popularity this year. In fact, it's gotten so popular that even business-to-business companies are starting to use it for their marketing campaigns. But how can …

Public Relations

Content or Links: Which One Should You Focus on First?

Which came first, the chicken or the egg?You’ve heard that question before, but for marketers and SEOs, there’s a different version of that …

Logging

What Is Online Marketing? The Definitive Guide To Internet Visibility

Today, with nearly half the world’s population wired to the internet, the ever-increasing connectivity has created global shifts in strategic thinking and positioning, disrupting industry after industry, sector after sector. Seemingly, with each passing day, some new technological tool emerges that …

Marketing