A. Gholston

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10 Things In Advertising You Need To Know Today

2. <b>One Ad Age writer argues brands planning to use Snapchat's new advertising tool, Snapchat Discovery, should think twice before doing so.</b><p>3. <b>SoundCloud, a free music streaming site, announced its plans to start running ads and letting artists collect royalties.</b> The site also plans to launch a paid …

Advertising

10 Things In Advertising You Need To Know Today

2. <b>TV measurement company Rentrak is on track to collect data from about 26 million set-top boxes by the end of 2014.</b><p>3. <b>Shell is ramping up its social media advertising, buying ads on apps including Swarm, Foursquare, and Twitter.</b> Adweek reports the gasoline company hopes to increase brand awareness …

Advertising

10 Things In Advertising You Need To Know Today

2. <b>Twitter launched an analytics platform for its users this week.</b> The platform will let Twitter users see how many people see one of their tweets and how many people engage with it.<p>3. <b>Google released three tools for retailers through its DoubleClick Search Commerce Suite to help serve less ads but</b> …

App Store

10 Things In Advertising You Need To Know Today

2. <b>Amazon announced it purchased Twitch, an online video game streaming site, for $970 million in cash on Monday.</b><p>3. <b>Turn partnered with AdMore, a TV ad buying tool that will help Turn compete in the programmatic TV space.</b> Media Post reports Turn will incorporate AdMore's technology into its data …

Advertising

10 Things You Need To Know In Advertising Today

2. <b>Rocket Fuel released a study Wednesday revealing digital display advertising is nine times more effective for auto insurance companies than traditional television advertising.</b> The study also suggests auto insurance brands should look to use human faces in their ads.<p>3. <b>TubeMogul, a video ad</b> …

Advertising

Facebook Makes Its Own Advertising Problems

This article is from the archive of our partner .<p>Facebook's stock is continuing to fall in its second week on the market, now trading around the $30 …

Instagram Bolsters Ad Analytics Offerings - Are More Advertisements to Follow?

Instagram users: prepare for a side of Taco Bell ads to accompany your endless stream of washed out brunch photos.<p>The Facebook-owned photosharing company announced yesterday that it is rolling out a suite of brand new ad analytics tools. The tools – account insights, ad insights, and ad staging – …

How 'viewability' can save display advertising

Display ad bashing is in vogue, but writers who whip up lists of “fascinating”, “mind blowing” or “horrifying” banner ad statistics are looking at the wrong metrics. They’re stuck in a world of click-through rates (CTR), but ad technology is quickly moving towards a world of “viewability.”<p>Yes, …

The high performance of online video advertising is helping it grow much faster than other ad mediums

Online video ads are getting three times more clicks on average than other digital ad formats, including mobile, display, and rich media ads. (See chart, above.)<p>That performance is attracting advertisers to digital video, and helps to explain why it is growing faster than most other ad formats.<p>In a …

Advertising

Emmy Advertisers Branch Out

With the 66th Annual Emmy Awards airing tonight on NBC, advertisers are seeing the value in not just the air time, but in the social media …

Advertising

A New Advertising Format for Re/code

Re/code is introducing native advertising. But we are making clear who wrote it.<p>Eagle-eyed readers may notice a new feature here on <b>Re/code</b> today. It’s called “Sponsor Content,” and is, for us, a new form of advertising. Known broadly as “native advertising,” this is a category of ad that takes the …

Twitter to offer advertising services in Ukraine

NEW YORK (MarketWatch) — Twitter will introduce its advertising platform to 12 new markets in Eastern Europe, including Ukraine, which is in the …

Eastern Europe

Rubicon Project Wants To Be The NASDAQ of Digital Advertising

<i>A Series of Forbes Insights Profiles of Thought Leaders Changing the Business Landscape: Frank Addante, Founder and CEO, Rubicon Project…</i><p>“Why can’t we do what NASDAQ did for stock trading, or what Amazon is doing for retail? Why can’t we do that for advertising and automate the buying and selling …

Twitter expands European advertising network

Twitter has expanded its advertising network to 12 mostly central and eastern European markets, the company said Tuesday.<p>With the addition of the new markets, Twitter Ads is now available in 35 countries in Europe, the Middle East and Africa through direct sales support teams and reseller …

Fortune.com

• 1. To license Fortune articles, excerpts, or headlines for republication in various media (including books, eBooks, film, web, newsletters, …

Print Media

The New Shazam Is a Little Like Bugging Your House for Advertisers

This article is from the archive of our partner .<p>Shazam, the song-identifying app whose logo keeps making its way onto TVs for second-screen …

10 Things In Advertising You Need To Know Today

2. <b>Brandnew, a startup that helps brands deliver native advertisements via Pinterest and Instagram, received a $1.1 million grant from the city of Berlin.</b> The money will be used by Brandnew to further develop the company's technology.<p>3. <b>Interpublic's Mediabrands projects U.S. ad spending will</b> …

Advertising

How a Radio Personality Got Into Advertising

<b>Specs</b> <b><br>Who</b> Shelley Stewart, founder and CEO <b><br>What</b> Creative agency <b><br>Where</b> Birmingham, Ala.<p>In 1967, radio personality Shelley Stewart decided he wanted to …

Advertising

Twitter offers free classes for would-be advertisers

August 28, 2014 | 4:18 PM<p>Embed Code<iframe src="https://www.marketplace.org/2014/08/28/business/twitter-offers-free-classes-would-be-advertisers/popout" frameborder="0" width="100%" height="240px"></iframe><p>Copy<br>• Close<p>Embed Code<iframe …

Journalism School

Why Dennis Publishing takes a wary approach to programmatic

Like most publishers, Dennis Publishing — home of titles like The Week, Men’s Fitness and Car Buyer <b></b>— is adapting its programmatic ad technology. But …

AdTech

Hampton Names GSD&M New Creative Agency After Review

The Hampton hospitality chain has named Omnicom's GSD&M its new creative agency after a review.<p>The review, which was handled by consultancy Bob Wolf …

Santa Monica

LG Asked for ‘Mom Confessions,’ and Moms Delivered

LG launched its #MomConfessions campaign earlier this year with a series of cynically amusing TV spots, and since then, real moms have started to get …

Advertising Industry