Anita Raubenheimer

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Managing The Content Marketing Avalanche! B2B Content Marketing in 2014

Presented as a Keynote to the B2B Marketing Content Avalanche Conference in London on 7th November 2013.<p>In this Keynote, I highlight some of the latest research in Content Marketing practices pulling out 10 trends needed to make the most of content marketing in 2014.<p>Examples show how leading …

Marketing

B2B social: five case studies from brands achieving great results

<b>It used to be a difficult task to find examples of B2B companies achieving success in social, however as the channel has matured more businesses have</b> …

Infographic: How Online Content Drives B2B Buying Decisions

A recent report by the CMO Council and NetLine reveals that 87% of B2B buyers say online content has a major or moderate impact on vendor selection. …

Online Life

Coca-Cola Debuts “Life” Brand, Highlights Deadliness Of Regular Coke

The red splash of Coca Cola is one of the most recognizable pieces of branding across the globe. It’s stamped on cans, bottles, and polar bears of every nation. But for the soft drink giant’s Argentinian spinoff, Coca-Cola Life, the new label is green.<p>Now the green label is an absurdly obvious bit …

How Brands Design Customer Experiences Of The Future

Consumers not only expect great brand experiences, they believe they’re entitled to them.<p>In today’s digital age, consumers expect more from the …