Alabama Power PRCG

107 Flips | 7 Magazines | 2 Likes | 1 Following | 3 Followers | @APCPRCG | Keep up with Alabama Power PRCG on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Alabama Power PRCG”

6 Steps to Content Marketing Domination

I know, I know. I used one of those link-bait titles. First, I used a number (which, to be honest, almost always performs better than non-numbered …

Marketing

The Step-by-Step Guide to Writing Powerful Headlines

If you want your blog posts or copy to perform well, you have to create a magnetic headline. Just look at the KISSmetrics headline. By tweaking it, I …

What is 'Lower Case J Journalism' and Why Do Brand Editors Love It?

What Is ‘Lowercase-J Journalism’ and Why Do Brand Editors Love It?<p>Deirdre Hussey, the director of digital marketing and communications for Gap, knows …

4 Ways to Generate Content From Every Employee You Have

A while back, I discussed a good bit about something I still feel is content marketing’s most potential powerful and useful tool—<b>Insourcing</b>—or the …

Marketing

How to Increase Your Content’s Shareability

How to Increase Your Content’s Shareability<p>Have you ever been stuck in a rut? When you’re just blogging away but see no increase in your traffic?<p>It’s …

Content Marketing Subscription Goal Is Essential

<i>Editor’s note: Because of the importance of having subscription goals in content marketing, we’ve updated this post.</i><p>I’ve had the amazing pleasure of …

Marketing

Content Writing Tools, Tips

<i>Editor’s note: Because great writing and technology continue to evolve and are essential in any successful content marketing plan, we’ve updated this</i> …

15 Words You Need to Eliminate From Your Vocabulary to Sound Smarter

Newsprint is on life support, emojis are multiplying faster than hungry Gremlins, and 300 million people worldwide strive to make their point in 140 …

BuzzFeed Unveils Pound To Show How You Really Share Content

A new technology from BuzzFeed tracks content across social networks, offering a more realistic view of how stories spread.<p>The traditional view of how content spreads socially is tightly bound to a specific network. Share your cat GIF on Facebook, for example, and watch as ever-widening groups of …

Use Data to Help Your Engagement Conundrum

Too many marketers look at content engagement as an art form. They fail to validate their content strategy and content topics against their …

The Onion’s Custom Content Agency Makes Brands Seriously Funny

The Onion, a satirical paper famous for headlines like “I’m Like a Chocoholic, But for Booze” now helps brands create funny content. We interviewed …

Quit Renting Your Audience in Social Media

Smart companies are now using leased social communities (Facebook, Twitter, Instagram, et al) to drive participation in owned social …

5 content marketing 'best practices' to ignore

Online content marketing has been around for a decade or so. Like anything digital, content marketing has metamorphosed from its origins on message …

Marketing

American Teens' Favorite Social Networks

Facebook remains the most popular social network among American teens, according to a recent report from the Pew Research Center.<p>The report was based …

Newsonomics: Are local newspapers the taxi cabs of the Uber age?

Local newspapers still act as if they’re monopolies — despite all the new players eating away at their audiences’ attention. Is there room to adapt?<p>Traveling recently, I found myself needing transport from an offsite car rental facility near Portland’s airport. I called a recommended local taxi …

Chevy Runs Digital Video Ads in Print (Yes, You Read That Right)

Here's something you don't see every day: Chevrolet bought print ads to show off its digital videos.<p>The ad, which promotes Chevy's Colorado truck, …

Content for Mobile Readers: Write to Engage

You’ve got a responsive site with a kick-ass mobile design. You’re ready for Google’s “mobilegeddon,” right?<p>Wrong.<p>With all the excitement over …

User-Generated Content Strategy

Are you down with UGC?<p>It’s not just another content marketing buzzword. It’s naughty and unpredictable by nature. And it wants your brand to come out …

As More Say ‘No’ to Ads, It’s Time to Immunize Content Marketing

Around the world, consumers’ power to say “no” to unwanted ads is growing. More and more, people crave complete control of the content they consume. …

What is Brand Storytelling?

April 7, 2015<p>Everyone loves a good story. Stories deliver ideas, both directly and indirectly, and set up emotional responses. They have characters, …

Apple Watch: The Secret History of the iPhone Killer | WIRED

In early 2013, Kevin Lynch accepted a job offer from Apple. Funny thing about the offer: It didn’t say what he would be doing. So intense is Apple’s …

Smartwatches

WIRED Has an Exciting New Way to Build Multimedia Stories

At WIRED we're always experimenting with new ways to showcase our long-form journalism on the web. In the past, we spent months hand-coding custom …

How Google Judges Quality and What You Should Do About It

Every content marketing professional has something to say about “quality.” The word has become so used – or overused – that we’ve forgotten what it …

Why Influencer Marketing is Creating Huge Returns for Businesses

Businesses are making a strong return from influencer marketing, generating $6.50 in revenue for each $1 spent, according to the latest poll from …

New Era of Marketing Requires New Skills

We’ve just finished our Intelligent Content Conference, our amazing Executive Forum, and our 100th client advisory engagement. It’s time for a little …

8 Content Tools

With so many advances in smart technology these days, marketing professionals, content creators, and their teams need to keep up with the …

Corporate Stories: How to Inspire, Engage

The brick building that houses the heart of EMCTV could be any other building in any other corporate office park. In fact, Maggie Burke, Senior …

How Important are Keywords in 2015?

With every passing year, SEO moves further away from the realm of clear and simple guidelines to the world of blurry indicators and stringent …