Martin Arreola

461 Flips | 3 Magazines | 1 Like | 8 Followers | @ANONMENTERT2eck | Keep up with Martin Arreola on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Martin Arreola”

25 Great Resources For App Developers

Developing and promoting apps isn’t an easy endeavor, mainly because app markets are ridiculously crowded. As an app developer, you should only be …

What Types of Companies are Using SMS?

Most of us know SMS as a simple communication tool to quickly send messages, but as we’ve covered in the past few weeks, SMS is more than just an easy way to chat. Many businesses rely on SMS to operate creatively and effectively in application-to-person (A2P) SMS, where an app delivers messages to …

Customers

World Falls in Love with Quokka, Australia’s Most Adorable Animal

Photo: Imgur<p>The world has spoken: the always-smiling quokka is both the happiest and the most photogenic animal on the planet. Known for its charismatic grin and friendly disposition, the quokka is the perfect selfie co-star, as made apparent by the popularity of the hashtag: …

Microsoft Wants To Buy Social News Reader Prismatic

Microsoft has been busy snatching up startups to fill out its mobile apps portfolio, and it looks like it could be buying one more. According to multiple sources, Prismatic — an app that recommends news articles to users based on what their connections are reading and liking — is on the block, and …

Why Can't Facebook's App Install Ads Get Any Respect?

Facebook has engineered a massive success in mobile advertising, from nothing less than three years ago to $2.5 billion in the fourth quarter of 2014 alone. But there’s a dirty little secret in that success–or at least Facebook makes it sound that way, since it doesn’t want to talk much about …

Apps

Yahoo Introduces its Own Mobile Developer Suite

At its first mobile developer conference in San Francisco, Yahoo introduced its own mobile developer suite that ties together Flurry and Yahoo features.<p>The new mobile suite contains five products in a single suite: Flurry Analytics and Explorer with a new interface and the capability quickly parse …

Apps

'Shark Tank' investor Kevin O'Leary shares the best advice he's ever received

O'Leary, an investor on the hit show "Shark Tank," briefly worked at Nabisco after receiving his MBA in 1980, but decided to build his own television production company, Special Event Television. There was a point when there was "a huge problem" with the business and his partner and cofounder Gerry …

The World’s Top 10 Most Innovative Companies Of 2015 In Retail

From the Amazon of India to the Warby Parker of Warby Parkers, the companies changing how we shop.<p>1. Warby Parker<p><b>For building the first great made-on-the-Internet brand.</b> “We’re often asked why Warby has been successful,” Co-CEO Neil Blumenthal says of his eyewear company. “If we sum it up in one …

Snapchat's Not So Social Bet on Content

<i>Nick is the founder and CEO of Delmondo and Content Marketing Manager at Percolate. He works with brands and startups improving their digital marketing and social media strategy, focusing on branded content. He put the first Instagram Video on TV for Oprah and is a frequent speaker and writer.</i><p>This …

Public Relations

The Millennial Customer Has $200 Billion To Spend (But Wants A New Style Of Customer Service)

Here’s the story you already know. Millions of soldiers, sailors and airmen return from World War II to the embrace of millions of riveting Rosies, apparently <i>very</i> riveting, judging by the fruitful output of these couples during the postwar decades: 2.4 children per couple, the biggest generation …

Customer Experience

Keep an eye out for these marketing trends in 2015

For marketers, the new year brings a new challenge and opportunity to deliver buzzworthy campaigns that will push the needle and drive brands forward. The following are top 10 marketing and public relations trends of 2015:<p><b>1.</b> <b>Influencers will continue to be the new celebrity spokespeople</b>. In Dec. …

Public Relations

Leaked Palantir Doc Reveals Uses, Specific Functions And Key Clients

Since its founding in 2004, Palantir has managed to grow into a billion dollar company while being very surreptitious about what it does exactly. Conjecture abounds. The vague facts dredged up by reporters confirm that Palantir has created a data mining system used extensively by law enforcement …

Google releases its Cloud Trace service for tracking app performance

The Google Cloud Trace web service for diagnosing hiccups in developers’ applications is now available for all to use, Google said today.<p>Google first unveiled the service in June, at its Google I/O conference in San Francisco.<p>“With Google Cloud Trace, you can diagnose performance issues in your …

San Francisco

Switchmate Lets You Control Your Light Switches From Your Phone, No Rewiring Required

From scrappy startups to mega giants like Philips and GE, it seems like everyone wants to build a smart lightbulb. After all, who <i>wouldn’t</i> want to be able to flip off that light they left on downstairs from the comfort of their bed?<p>Smart lightbulbs have one massive, glaring fault though: as soon as …

A new antibiotic discovery promises more help in the fight against resistance

And more new types of antibiotics may be on the way<p>Researchers have discovered a new antibiotic — and it belongs to a brand new class.The compound, named teixobactin, treated a wide variety of infections in mice, including staph and blood infections, reports a study published in <i>Nature</i> today. And …

Look! A PC On A Stick!

You can get pretty much anything on a stick. You can actually, and I kid you not, get fried butter on a stick. And soon, thanks to Intel, you can even get a full, Windows 8.1 PC on a stick.<p>The Windows 8.1-based Compute Stick contains a quad-core Atom processor, 32 gigabytes of storage, 2 gigabytes …

Wearable Tech

Introducing the Best of CES 2015 finalists!

CES 2015 is finally here and boy, have we been busy the past few days. Engadget's editors have been hard at work pounding the show floor here in Las Vegas to bring you what we think should win the coveted Best of CES awards. Now, we're ready to announce our finalists for all 15 categories, which …

New Theory Suggests That We Live In The Past Of A Parallel Universe

Whether through Newton's gravitation, Maxwell's electrodynamics, Einstein's special and general relativity or quantum mechanics, all the equations that best describe our universe work perfectly if time flows forward or backward.<p>Of course the world we experience is entirely different. The universe …

Let’s raise a glass to 2015, the year of hyper-relevant marketing tech

2014 was an exciting and influential year from a digital marketing perspective: consumers craved more from brands, and some marketers stepped up and delivered with the kind of integrated and immersive experiences we could only dream about before. As a marketer and a consumer, I was wowed by brands …

Marketing

Online comments are being phased out

Online comments are on the way out.<p>Influential tech blog Re/code announced Thursday that it has shut off the comment forums on its story pages. Instead, the website is steering commenters to social media.<p>"We thought about this decision long and hard, since we do value reader opinion," co-executive …

Why your AdWords traffic isn’t converting into customers

When used properly, AdWords can be one of the most lucrative forms of advertisement available to you outside of owning the Superbowl. If you’re objectively bad at using the system, however, you end up with a mediocre program with boring ads and few incoming conversions. So the question is, why is …

How to Measure the ROI of Your Social Media Campaigns | Inc.com

"What is the ROI of your mother?" It's a question that marketing guru Gary Vaynerchuk is famous for asking, in defense of social media marketing efforts. To be fair, "What's the payoff?" is a question that anyone who spends a dime on any kind of marketing asks. But as Vaynerchuk points out, trying …

Marketing

Yik Yak: the anonymous app taking US college campuses by storm

It’s the latest anonymous app after Whisper and Secret – but what is it, how does it work, and why are more than 1,000 US colleges active on it?<p>The new hotshot on the college campus social media scene is Yik Yak. Much like Facebook, which was established back in 2004 by Mark Zuckerberg as a Harvard …

Batteries Are Evolving: Three Batteries That Demonstrate Product Range

Backup batteries are big. At least most of them. The team at Go Design Group thought the world needed a smaller battery so they kicked out an idea into the world, the idea of a backup battery that would fit in a wallet.<p>The resulting product almost fits that specification, depending on your wallet …

Gear & Gadgets

10 crazy questions tech companies ask job candidates

What would you say if — right this second — you had to “describe Google as a person.”<p>What about if you had to answer this — on the spot — in a job …

3 Reasons Your Marketing Needs A Better Design Focus

<i>This post originally appeared on the Crew blog.</i><p>I’m a marketing consultant.<p>“75% of European digital ecosystem is present at #TNW2018”Are you doing business in Amsterdam in May?Join us<p>Clients come to me and say, “I need more traffic to my site, can I pay you to do that?” To which I often have to …

A tip for media companies: Facebook isn’t your enemy, but it’s not your friend either

Advertisement<p>2 Comments<p>Credit: Facebook<p>There’s been a lot of discussion in the media-sphere lately about the risks and rewards of Facebook for media …

The Steve Jobs Industrial Complex

"This is a very strange business and a very strange endeavor of life," Steve Jobs once said in a candid interview about his legacy in 1994. "All the …

9 Times Apple Got It Wrong

Under the leadership of Steve Jobs, Apple introduced industry-shaking products like the iPod, iMac, iPhone and iPad — devices that have collectively changed how we consume media today.<p>But Apple didn't always get it right.<p>From mocking larger tablet-sized smartphones (a.k.a. "phablets") to saying the …

The 10 Silicon Valley Startups Engineers Most Want to Work For

LinkedIn's annual list includes Lytro, Coursera and Fitbit.<p>Silicon Valley tech companies go to great lengths to woo new employees.<p>Free meals, unlimited vacation days, even free transportation make up just some of the perks offered by startups and tech giants, where software engineers often make …