Kiran Vadagam

8 Added | 2 Magazines | 1 Following | @ADVYITA | Keep up with Kiran Vadagam on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Kiran Vadagam”

The next big ad-tech disruption: Not RTB … and maybe not even Google or Facebook

Nanigans CEO Ric Calvillo talks to a lot of ad-tech analysts. Every time he asks them what the biggest disruption in the advertising technology space is, they say RTB, or real-time bidding.<p>But that’s actually much smaller than another, much bigger phenomenon, one that potentially threatens the …

KPCB Internet trends 2014

The latest edition of the annual Internet Trends report includes:<p>1. Key Internet trends showing slowing Internet user growth but strong smartphone, tablet and mobile data traffic growth as well as rapid growth in mobile advertising.<p>2. Emerging positive efficiency trends in education and …

Amazon who? Apple & Google’s names tower over online retail giant in emerging markets

Amazon has some serious catching up to do.<p>At least in emerging markets such as China, Brazil, India, and, uh … even Nigeria, that is. The details are included in a yet-to-be released study by London-based mobile marketing outfit Upstream Systems. The study outlines clearly the importance of brand …

Square Finally Gives Up on Square Wallet and Bets on New Order-Ahead App

Square introduces a new consumer app. It might be its last chance.<p>The grand Square Wallet experiment is over. As of today, Square has pulled the app from the Apple and Google app stores. At the same time, it is introducing Square Order, an app that lets shoppers place pick-up orders from, and pay …

Reviewing Adobe's Digital Marketing Offering

Adobe entered the digital marketing industry in 2009 with the acquisition of Omniture. Since then, the company has expanded its services systematically, and currently offers six products under its marketing cloud solution. The Adobe marketing cloud includes a complete set of analytics, social, …

What’s the best way to measure attention online? Upworthy thinks it has the answer

Advertisement<p>1 Comment<p>Credit: Shutterstock / ollyy<p>For a medium in which every aspect of a user’s behavior can be tracked down to the pixel, from …