ADTEKR

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Another UK-Based Publisher Coalition Emerges

Soon, UK buyers will have two premium publisher coalitions to choose from.<p>On the heels of the announcement of Pangaea, the UK trade association AOP …

Google in talks to buy Indian startup InMobi: source | Reuters

MUMBAI (Reuters) - Google Inc (GOOGL.O) is in talks to buy Bangalore-based mobile advertising venture InMobi, a source with direct knowledge of the matter said, which could pave the way for what could be the U.S. company’s first deal in India’s busy start-up space,<p>People are silhouetted as they …

BBC Tries Out Different Price Floors For Different Advertisers

Being a programmatic salesperson today means tacking between technical and personal considerations.<p>At BBC Worldwide Americas, where programmatic …

Facebook Open Exchange; MaxPoint Interactive Goes Public

<i>Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here.</i><p><b>Exchange Part Deux</b><p>Facebook may be getting into the ad exchange …

Well, This Is Different -- Time Inc. Now Selling Print Ads Programmatically

Machines are now selling some print ads at Time Inc.<p>The nation's largest magazine publisher -- owner of People, Time, Sports Illustrated and InStyle …

AOL Q4: Programmatic Growth Led To Sales Restructuring

AOL's programmatic revenue grew 250% in the fourth quarter, and now accounts for 39% of AOL's non-search revenue. In Q4 the company "integrated the …

Advertising

How GroupM's Exit From Open Ad Exchanges Shifts the Power in Ad Tech

GroupM is looking to reset digital advertising's balance.<p>The giant ad-buying network, part of WPP Group, plans to pull its clients' budgets from open …

Google Buys Video Ad Tech Startup mDialog

Startup Will Be Integrated in Google's DoubleClick Advertising Business<p>Google Inc. said it acquired video advertising technology startup mDialog to help the Internet company encourage big-brand advertisers to buy more online video ads.<p>mDialog, founded by Greg Philpott in 2006, helps large media …

Ad-Tech Companies Form Group to Standardize User ID

Programmatic ad buying is notoriously complex, often involving dozens of ad-tech companies jockeying for position each time an ad goes up for bid.<p>The …

Ad-Tech Valuation: Color by Numbers

Aat least dozen ad-tech companies are contemplating IPOs in 2014 and 2015.<p>This past summer, trade press commentary focused on the impending doom of the ad-tech space, pointing to the industry’s fragmentation and noting the underperformance of recent IPOs: Millennial Media, Tremor Video and YuMe.<p>The …

Ad-Tech Players Are Crashing Cannes

There will be a lavish yacht party, a rooftop bash and a full-court press to impress at the Cannes Lions festival -- but the host won't be an ad …

A Once-Hot Mobile Ad Network Is Crashing After Horrible Earnings

Millennial is a mobile ad network that did $72.6 million in revenue during Q1 versus expectations of $75.52 million. It had EPS of -$0.12, versus expectations of -$0.10.<p>The guidance is really bad. Analysts were looking for $96.4 million next quarter, but Millennial is forecasting $70-75 …

RANKED: The Hottest Pre-IPO Adtech Startups Of 2014

Rubicon Project filed for an IPO, and its stock popped nicely on the first day — making adtech IPOs suddenly much more interesting than they used to be.<p>Tubemogul also filed for an IPO. DataXu confirmed it will do the same thing.<p>And, biggest of all, Pinterest looks like it is gearing up an adtech …

The Online Video Ecosystem Explained: The Main Players And Conflicts In A Fast-Growing Industry

Video files are massive in data terms, and rather than traveling over the open web unaided they often require sophisticated infrastructure to get them from content providers to audiences.<p>In a new report from BI Intelligence on the online video streaming ecosystem, we explain the complexities and …

Net Neutrality

Programmatic Advertising To Gobble Up Even More Ad Budgets - Report

The use of data-driven software to automate online advertising, already a fast-growing phenomenon known as programmatic buying, is on the cusp of taking over the way most digital ad budgets are spent.<p>That’s according to a new survey of more than 400 marketers, ad agencies, publishers, and ad tech …

Alibaba Mulls AppNexus Stake as U.S. Strategy Takes Shape

In the latest sign of Alibaba Group’s aspirations to be a major player beyond its home base of China, the soon-to-be-public Web giant is considering …

Datalogix Raises $45 Million Series C To Pipe Offline Purchase Data To Facebook And Twitter

Social networks have to prove return on investment to get advertisers to buy bigger campaigns, so they turn to Datalogix to tell them when ads drive brick-and-mortar sales. Datalogix has become a critical cog in Facebook and Twitter’s monetization engines, allowing it to raise a new $45 million …

Internet ad revenues hit $11.6B in Q1, proving we're addicted to our gadgets

Companies know that we’re more glued to our devices than ever, and they’re capitalizing on it.<p>In the first quarter of 2014, Internet advertising hit an all-time high of $11.6 billion, according the Internet Advertising Bureau and PwC report released today. That’s two billion dollars ahead of last …

Twitter Did Yet Another Ad Deal In The Hundreds Of Millions Of Dollars

The deal is an indicator that advertisers are really starting to take Twitter seriously as a big media vendor. It is reminiscent of a previous deal Twitter struck last April with Publicis, another ad agency group. That one was worth $200 million.<p>Similar bulk media buying deals have been done with …