MUMBAI (Reuters) - Google Inc (GOOGL.O) is in talks to buy Bangalore-based mobile advertising venture InMobi, a source with direct knowledge of the matter said, which could pave the way for what could
Startup Will Be Integrated in Google's DoubleClick Advertising Business Google Inc. said it acquired video advertising technology startup mDialog to help the Internet company encourage big-brand advertisers
Aat least dozen ad-tech companies are contemplating IPOs in 2014 and 2015. This past summer, trade press commentary focused on the impending doom of the ad-tech space, pointing to the industry’s fragmentation
Millennial is a mobile ad network that did $72.6 million in revenue during Q1 versus expectations of $75.52 million. It had EPS of -$0.12, versus expectations of -$0.10. The guidance is really bad. Analysts
Rubicon Project filed for an IPO, and its stock popped nicely on the first day — making adtech IPOs suddenly much more interesting than they used to be. Tubemogul also filed for an IPO. DataXu confirmed
Video files are massive in data terms, and rather than traveling over the open web unaided they often require sophisticated infrastructure to get them from content providers to audiences. In a new report
The use of data-driven software to automate online advertising, already a fast-growing phenomenon known as programmatic buying, is on the cusp of taking over the way most digital ad budgets are spent.
Social networks have to prove return on investment to get advertisers to buy bigger campaigns, so they turn to Datalogix to tell them when ads drive brick-and-mortar sales. Datalogix has become a critical
The deal is an indicator that advertisers are really starting to take Twitter seriously as a big media vendor. It is reminiscent of a previous deal Twitter struck last April with Publicis, another ad group.