Michael Pierlovisi

22 Flips | 1 Magazine | @ACDWatch | Digital addict and tech-savvy since 56kbps.

An Economy of Trust: How Transparency Is Changing the Tech Industry

• Partner Content<br>• Author: Himanshu Sareen, Icreon Tech. Himanshu Sareen, Icreon Tech<p>The building of customer trust has always been the mark of a good …

Samsung filmed a birth in virtual reality so the father could watch the birth of his son from thousands of miles away

The video, clearly designed to show off the non-gaming uses of Samsung's Gear VR, tells the story of Jason and Alison Larke, two parents who live in Australia. Jason, the father in the video, works as an electrical engineer who must take "fly in, fly out" contracts in order to support the family. …

Virtual Reality

McDonald's is plotting to copy Amazon's strategy

McDonald's is in the process of reinvention.<p>The brand is losing US customers to fast-casual options like Chipotle. To win back its clientele, McDonald's has done everything from testing burgers with trendy ingredients to selling chicken nuggets for cheap.<p>But in the future, McDonald's will utilize …

How Apple wants to transform medical research with the iPhone

Researchers have been putting up fliers around college campuses and city centers to get people to participate in medical studies for decades. But the …

Digital Health

Coca-Cola’s strategy: heritage with ‘digital backbone’

Coca-Cola’s ‘contour’ bottle is 100 years old this year, and two weeks ago the brand held a launch event at its Atlanta headquarters for a global …

Coca-Cola

Disney's $1 Billion Bet on a Magical Wristband

If you want to imagine how the world will look in just a few years, once our cell phones become the keepers of both our money and identity, skip …

The Bruised Woman on This Billboard Heals Faster as More Passersby Look at Her

Here's an interesting use of facial recognition technology on billboards—to do something a little more inspiring than target you with the right …

Coca-Cola Adopts One-Brand Strategy in Europe and the US to Clear Up Confusion

The Coca-Cola Company spends a lot of time, energy and money marketing its many different brands.<p>The company, however, is taking a different tack in …

Coca-Cola

Thousands of women are throwing a guy a dance party after he was body shamed

The Internet is taking a stand: no one should ever be shamed for trying to have a good time.<p>In February, a user on 4chan posted about their encounter …

A Crazy Experiment Attempts to Document Change With a Photo Taken Over 1,000 Years

In his book <i>Camera Lucida</i>, the French philosopher Roland Barthes calls cameras “clocks for seeing,” marveling at their inspiring and troubling ability …

Teenage girls are obsessed with creating 'morning routine' YouTube videos about how they get ready for school

"It's 6:30am, and it's officially the least favorite part of my day!"<p>That's Chloe Lukasiak's voice you're hearing immediately after clicking on her YouTube video.<p>Along with her voiceover, the familiar sound of the iPhone's default alarm notification ring.<p>Lukasiak, 14, and one of the former stars of …

'Love Has No Labels' PSA is a beautiful ode to humanity

Beauty may only be skin deep, but love? That's in your bones.<p>The Ad Council's latest PSA aims to show that beneath our superficial qualities, we're …

Siblings

These adult-sized wombs are taking over the meditation world

Feeling stressed? Have back pain? Struggling with insomnia?<p>Try lying naked and face-up in a pitch-black tank of water at a temperature that matches …

Los Angeles

How Google’s using big data and machine-learning to aid drug discovery

From answering heath-related questions in its search results to a fitness data platform for developers, Google is becoming increasingly ingrained in the fabric of our daily health-and-wellbeing habits. But behind the scenes, the Internet giant is also working to expedite the discovery of drugs that …

It's a bird! It's a weasel! It's a bunch of Weasel Pecker memes

This weasel riding a wood pecker is the wind beneath our wings.<p>The now-famous picture taken by Martin Le-May that soared around the Internet on …

Birds

With 'Made By You,' Converse Lets Wearers' Portraits Sell Chucks

Converse today continues its rich tradition of involving its consumers and brand fans in its marketing, unveiling its “Made By You” campaign. From around the globe, the company curated a collection of Chuck Taylor All Star portraits from a diverse collection of wearers—celebrities and regular folks.<p>…

Marketing Lessons From '#TheDress' That Went Viral

When Caitlin McNeill and her friends couldn’t agree upon the color of a dress, she posted the innocuous photo, seeking the opinions of her Tumblr-sphere, but she never imagined what would happen next.<p>BuzzFeed kindly decided to help out by asking the world to settle the debate, and by Friday …

China gripped by smog documentary 'Under the Dome'

A documentary examining the deadly effects of smog on China's population gripped the country after its release online this weekend.<p>The 104-minute …

China

For Brands, 2015 Is Shaping Up to Be the Year of Positivity

Can a brand help improve a consumer's state of mind or even dare to make them happier? That's what marketing for brands like Coca-Cola, McDonald's …

Tell Us What Color You Thought the Dress Was: Poll

Arguing about the color of “the dress” might seem like a frivolous waste of time. But discussing the underlying issues is not.<p>At this point we are …

Yahoo Labs creates an algorithm that can tell if a portrait is beautiful

Here’s a head-scratcher — what is beauty? Can you describe beauty to someone else? What about to a machine? Yahoo Labs has developed a machine …

Machine Learning

How Millennials Are Changing Product Development for Good

• Partner Content<br>• Author: Mathieu Turpault, Bresslergroup. Mathieu Turpault, Bresslergroup<p>Like most of you, I’ve read dozens of articles over the past …