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How To Use 10 Psychological Theories To Persuade People

Influence your audience without feeling sleazy about it with these tips on social media.<p>What are we really talking about when we’re talking about conversions?<p>Persuasion, right? Influence.<p>When we talk about conversions, we are, most of the time, discussing ways we can be more persuasive, more …

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Measuring Social Networking Success: More Than Just Likes

<i>Measuring the success of social media interactions cannot be done using traditional ROI metrics. The nature of the communication channels involved requires a brand new approach.</i><p>Last year’s record haze that blanketed Singapore and surrounding countries caused enormous social media chatter. …

The Periodic Table Of How Kids Play

It used to be that play was just play. There wasn’t a whole lot to say about it. Kids climbed trees, hit balls, and did experiments on insects. But by the mid-20th century, children’s play was being extensively studied, classified, and taxonomied by pioneering psychologists such as Melanie Klein …

What Should We Focus On Learning In An Age Where Almost All Information Is At Your Fingertips?

<i>Answer by Balaji Viswanathan, Belimitless.co — a new productivity plugin, on Quora,</i><p>You have all the information about space in front of you. Now, build me a rocket to take me to Mars.<p>Data is not information. Information is not knowledge. Knowledge is not expertise. Expertise is not execution.<p>The …

Changing Our Education System One Programmer At A Time

<b>Editor’s note:</b> <i>Jon Auerbach is a partner at CRV, which is an investor in Udacity and The Flatiron School.</i><p>In the off chance you’ve been sleeping under a rock with no Wi-Fi for the past 20 years, here’s some news: The U.S. educational system is under attack from multiple fronts and is on the verge of …

Holland says yes to the network-agnostic SIM card

Advertisement<p>24 Comments<p>Credit: Shutterstock / Albert Lozano<p>Regulators in Netherlands this week opened the door for any company — whether Apple, Audi …

How The Cloud Makes Businesses Like Snapchat Possible

Many of today’s most celebrated startup stories feature cloud computing as a major player. Amazon Web Services powered Instagram’s 13-employee operation all the way to a billion-dollar payday from Facebook. Cloud has also helped Airbnb transform the travel industry and enabled Pinterest to grow …

The Neuroscience Of Effective Leadership

Your grandma really did have some great advice. Science proves what she knew all along about the positive habits of good leaders.<p>What do you get when you cross your grandmother’s advice with the latest research in neuroscience?<p>According to Eric J. McNulty, this unlikely intersection holds the key …

How To Automatically Delete Unwanted Email From Gmail

Maybe you signed up for a newsletter ages ago and it just won't let you unsubscribe. Or some store keeps sending you offers. Or that volunteer committee that you helped out once just won't take you off their mailing list.<p>If you can't get a specific someone to stop emailing you, you can get Gmail to …

Why The Best Time To Drink Coffee Is Not First Thing In The Morning

Drinking a cup of coffee first thing in the morning blunts the energy-boosting effects of caffeine and may lead to increased tolerance of the stimulant. This counterintuitive fact is explained in engaging visual form by Ryoko Iwata, ”a Japanese coffee-lover living in Seattle” on her appropriately …

Five Steps To Master Big Data and Predictive Analytics in 2014

As recently as the past two years, one of the seminal issues regarding Big Data was storage, especially with respect to the exponential growth and size of unstructured data that did not fit into databases (<i>e.g.</i>, video feeds, PowerPoint presentations). Indeed petabytes and exabytes of data exist in …

13 Life Hacks for Career-Loving Moms and Dads

I know it, you know it: There’s not enough time in the day. Raising a family and having a full-time job requires maintaining a rigorous schedule and …

Parenting

The Top 16 Responsible Business Stories Of 2013

Businesses that are successfully developing both loyal employees and loyal customers are doing it by creating “culture of purpose.” Here’s how they did it this year.<p>Editor’s Note<p>Want more of our best stories of 2014? Read all of our end-of-the-year round-ups, in all of these categories:<br>• Top …

Bank of America

The Ultimate Cheat Sheet For Selling Anything

<b>Editor’s note:</b> <i>James Altucher is an investor, programmer, author, and several-times entrepreneur. His latest book is “Choose Yourself!”</i> <i>(foreword by Dick Costolo, CEO of Twitter). Follow James on Twitter @jaltucher.</i><p>I’ve never read a book on sales. They seemed corny. Like many people, I always looked …

The case for a six-hour workday

Today, workers are putting in increasingly more hours—so much so that the 40-hour week has become a relic of the past. But pushing employees to clock up those extra hours is bad for their well-being and detrimental to your company.<p><i>When</i> you sleep is more important than the number of hours you sleep, …

Employment

Here's Why 'The Internet Of Things' Will Be Huge, And Drive Tremendous Value For People And Businesses

Estimates for Internet of Things or IoT market value are massive, since by definition the IoT will be a diffuse layer of devices, sensors, and computing power that overlays entire consumer, business-to-business, and government industries. The IoT will account for an increasingly huge number of …

Internet of Things

5 Fundamental “Don’ts” That Every Business Owner Should Know About

Take it from one CEO that’s been there: building your business requires that you market your abilities and invest in yourself.<p>I recently penned a first-hand account of five pitfalls for fellow CEOs to avoid when trying to achieve steady and successful growth for their business. As luck would have …

Microsoft Is Working On A New Version Of Windows Called 'Threshold'

Reports ZDNet's Mary Jo Foley:<p>Microsoft Executive Vice President Terry Myerson recently mentioned the Threshold codename in an internal email about plans for his unified operating-system engineering group.<p>Threshold calls for simultaneous updates to Windows, Windows Phone, and Xbox One, with lots of …

One Startup Tried Every Marketing Ploy From 'Ellen' To Twitter: Here's What Worked

If you’re a startup ready to go to market, there are a lot of options to choose. You can go old-school, working for mentions in established media or television, even putting your face on a highway billboard. Or you can pursue a younger, tech-savvier audience through online marketing over Google, …

What Planes Cost -- And Why $550 Million Is Cheap For A New Bomber

The Air Force plans to buy 80-100 new long-range bombers at an average price of $550 million each, with deliveries beginning around 2025. The program is highly classified, so those are pretty much the only numbers that have been publicly released. The service hasn’t said how big the plane will be, …

From Its Beginnings In A Denmark Loft, Zendesk’s Steady Rise To The Top Of The Helpdesk Heap

As with many startups, Zendesk’s origins began at a table with a few laptops, three co-founders and lots of coffee. But the founding of the customer service software company has an unorthodox twist: Zendesk started out of a loft in Copenhagen, Denmark, and not in Silicon Valley.<p>Mikkel Svane and …

How To Tell If You’re In A Cloud-Friendly Industry

<b>Editor’s note:</b> <i>Gordon Ritter</i> <i>is a founder and general partner at</i> <i>Emergence Capital</i><i>, a leading venture capital firm focused on cloud companies. He was an early investor in Salesforce.com and Veeva Systems, and he is currently chairman of Veeva.</i> <i>Follow him on Twitter @gordonritter.</i><p>The benefits of an …

Nail Your Next Pitch In 60 Seconds

That’s all the time you need to get to yes. Really.<p>“No one wants to go out mid-sentence.” –Johnny Depp<p>And, as Johnny would surely agree, no one wants investors to nod off mid-sentence.<p>Investors have seen hundreds of pitches. They’ve been there, heard that. They decide in a couple minutes, max, …

The Grand Theory Of Business, From Charles Darwin

There’s no grand theory of business—nothing comparable to the theory of relativity for physics or the theory of evolution for biology. Neoclassical economic theory is the only real contender—from a few simple assumptions about self-interested rational actors, you can derive equations for …

A Simple Plan for Writing One Powerful Piece of Online Content per Week - Copyblogger

Good morning, you epic article writer, you.<p>That’s right, I’m talking to <i>you</i>. You wield your WordPress editor as a valuable tool. You use it to attract …

A Scientific Guide To Maximizing Your Impact On Twitter, Facebook, And Other Digital Media

When is the best time to tweet on Twitter, post on Facebook, and email newsletters to reach the most people? Let’s find out.<p>We’re pretty keen on optimal timing for social media here at Buffer, and I figured it was high time I collected all the information we have about online communication into one …

Google Co-Founder Unveils His Latest Moon Shot: A Test Tube Burger

Google Co-Founder Sergey Brin financed what could be the next revolution in food production: a test tube-grown hamburger. Dutch researchers unveiled a stem cell-grown 5-ounce beef patty at a public taste testing on Monday. The space-age burger has the potential to offset the extreme environmental …

Difference Engine: The caring robot

WITH many of his friends and family getting on in years, Babbage has had perforce the chance to compare how the elderly are cared for professionally …