Eddie

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Facebook Custom Audiences Now Targets Canvas Ad Viewers: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that …

Social Media

IMAX VR: Experience The Worlds Of The Movie You Just Watched

While filmmaking legend <b>Steven Spielberg</b> may think that virtual reality technology could be dangerous to filmmaking and storytelling, other directors …

iStaging raises $5 million to bring VR and AR to furniture sales and real estate

Taiwanese startup iStaging has just raised US $5 million in a pre-series A funding round led by venture capital firm WI Harper.<p>iStaging is a startup …

The One Little Known (but Scientifically Proven) Email Marketing Change You Can Make to Turbo-Charge Open and Click-Through Rates

When it comes to your email marketing, you likely spend a great deal of time tweaking your message and analyzing how to improve your open and …

Marketing

Content Marketing 101: All You Need To Know To Grow Your Business

It was a paperback book that someone I trusted and respected had recommended.<p>Its title was good but not <i>great</i>.<p>The headline wasn’t so compelling that …

Marketing

6 Landing Page Copywriting Principles for More Conversions

A visitor lands on one of your landing pages. They scroll through, shrug their shoulders, and click away.“WHAT!?” you ask yourself. “How could this …

6 Ways to Improve Your Facebook Ads

Want to improve your Facebook ad performance? Wondering which metrics to look at? Using key insights from Facebook to see how users respond to and …

Facebook Ads

Meet Articoolo, the robot writer with content for brains

There is great writing. And there is <i>content</i>. And at this juncture in the internet’s evolution it seems very plain, Dear Online Reader, that you are mostly being served a tsunami of content — accelerated into your attention trough by click-dependent digital business models that require a steady …

These 4 Emails Will Help You Increase Online Sales

Use these email marketing tactics to drive your online sales without increasing your advertising budget<p>Would you like to know how you can increase your online sales without spending a ton of money on advertising?<p>There's a lot of ways you can drive sales, but some methods are more powerful than …

How Will Smith Changed His Entire Outlook on Life (and Why He’s Sorry for Wild Wild West)

CANNES, France—Even before achieving stardom at an impressively young age, Will Smith learned a lesson that would end up shaping his career while …

Advertising Industry

Age discrimination on LinkedIn may keep you from getting a job

A few days before Microsoft's announced that it would buy the money-losing company dogged by revenues that are threatening to flatten out, for a breathtaking $27.2 billion, the third most expensive tech deal in history, and <i>surely</i> one of the most overpriced deals ever - "surely" meaning I have zero …

Employment

Secrets To Turning Your Facebook Page Into An Epic Marketing Tool

According to a recent <i>New York Times</i> article, users spend an average of fifty minutes on Facebook. Fifty minutes! And though this number includes Instagram and the Facebook Messenger app, you can bet that the lion's share is still spent on their main platform. Now more than ever it's really …

Social Media

25 Content Marketing Tools to Grow Your Brand

Content marketing is hot right now.<p>And with good reason. Marketers and brands today need to understand how to promote their content to grow traffic, …

Infographics

The Best Content Marketing Managers Use These 10 Essential Marketing Tactics

Content marketing is such a broad and multifaceted discipline, it’s maddening to try and reduce it to any one block of advice. Even in specific industries, it’s hard to find a one-size-fits-all approach that works for everyone—different industries, business sizes, and brands require fine-tuning for …

Marketing

So you Want to Make Some Visual Content? You'll Need These Tools.

You've seen them all over the web, and you want in! Visual content has proven itself worthy over and over again. Original images make great additions to your content marketing strategy. Not only are they a great way to increase blog traffic, but they can be republished multiple times over, boosting …

Infographics

5 Entrepreneurs Used This Platform to Make Million-Dollar Businesses

Most people view this social network as a way to connect with and keep in touch with friends, not a platform to make millions. But if you knew how to do it, would you?<p>It's no secret that Facebook is a powerful platform for marketing a business. But so few companies are using the platform to it's …

The 5-Step Action Plan to Go From Being a Nobody to Success

How to master art of the personal brand.<p>It's not often that you go to a marketing conference and meet a guy who has a somewhat random job at a university and also has photos with Will Ferrell in <i>GQ</i>, but it's not every day you meet personal branding expert Leonard Kim, either.<p>I generally dislike …

KPIs for measuring Brand Marketing

Think beyond views when measuring the impact of your brand videosSometimes 'Brand Awareness' gets a bad press as an indicator of marketing …

Marketing

Seven Ways To Use Email To Build Your Brand And Create A Better Customer Experience

Email is a powerful business tool. We’ve become dependent on it for communicating with customers and coworkers, using it as a marketing tool and a customer service channel, and more.<p>We can’t live without email, although there are some things we might like to change about it, such as spam messages, …

Customer Experience

IMAX to open ‘VR experience’ centers worldwide and develop its own VR camera

IMAX, one company that has more than done its part to push cinema technology forward, is preparing to toss its hat into the virtual reality ring with a set of new initiatives.<p>Following Google I/O, the firm revealed its plan to develop the IMAX VR camera, “a cinema-grade virtual reality (VR) camera” …

How To Pinpoint Exactly Who Your Target Customer Is

There are over 7 billion people living on earth.<p>Each of these people can be placed in a number of categories based on demographics, interests, and …

Marketing

5 Ways To Increase Sales Using The Psychology Of Pricing

Understanding <i>how</i> and <i>why</i> people buy something matters. Many business owners focus exclusively on how they can make the biggest margins on a product, while still remaining competitive. What they fail to consider, however, are the very real factors that influence consumers during their purchase …

The 10 Brands America Can't Stand Anymore

A new analysis of the brands America would rather forget presents some shocking entrants.<p><i>Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek.</i><p>You loved them once.<p>Well, perhaps.<p>Some were certainly at the top of their trees.<p>Now, they're like the …

5 Email Newsletters That Will Teach You More Than a Harvard MBA

These newsletters are packed with content you need day in and day out.<p>When you imagine high-powered CEOs starting their morning, you probably picture them kicking back with a copy of <i>The Wall Street Journal</i> or <i>The</i> <i>New York Times</i> to get a handle on the day's news.<p>But you'd be wrong.<p>Quartz recently …

SDC 2016 Highlights: Gear 360 Pricing, Milk VR Powers Up and Hints of a New VR Device

Samsung’s developer conference, dedicated to all things part of the mobile giant’s hardware and software ecosystem took place last week. Here are …

I grew my business from my basement to the NASDAQ index — here's the best advice I have for aspiring entrepreneurs

Starting a business can be one of the best decisions you will ever make. And I've found there are a few actions you can take that will give you an advantage and multiply your odds of success.<p>I cofounded the company webMethods and grew it from a basement start-up to global company with 1,100 people …

Entrepreneurship

Build your brand, and they will come

Cyril Ebersweiler Contributor<p>Cyril Ebersweiler is co-founder and managing partner of HAX, and a general partner at SOSV.<p>More posts by this contributor:<p>70 years of VC innovation<br>• 2017 crowdfunding guide<p>Kate Whitcomb Contributor<p>Kate Whitcomb is a program director for HAX Boost and a former Target …

eCommerce

5 Ways Entrepreneurs Can Make Side Income While Growing Their Business

I know a thing or two about being an entrepreneur. The realization that, hey, I'm going to start my own business, be my own boss, is such an exciting feeling.<p>That thrill of being the one to call the shots and making your own hours cannot be compared -- at all -- to the life of the cubicle …

Small Business

Goldman Sachs leads a $30 million round for Persado’s AI-based, automated copywriting service

Sometime today you’re going to read a marketing message that was probably written by Persado‘s software — and if you haven’t, Goldman Sachs has led a $30 million investment into the company to make sure you will soon.<p>Persado has developed software that can write what co-founder Assaf Baciu calls …

Goldman Sachs

The Timeless Trick that Brands are Using to Manipulate Your Ad Experience

Brands are using a certain visual trigger to control how you react to their ad, and it's not what you'd think.<p>You're about to watch a movie with your kids, and before the movie even starts, they start laughing and shrieking from excitement. They haven't heard good things from their friends or read …