채명희

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알리바바·아마존 勢 확장에 한국은 한숨만 - 지디넷코리아

중국 최대 전자상거래업체인 알리바바가 시장의 기대치를 뛰어넘으며 성공적으로 뉴욕증권거래소에 상장한 가운데 국내 전자상거래 시장에 전운이 감돌고 있다.<p>​<p>최근 미국 아마존이 한국에서 전자상거래·디지털콘텐츠 등 신규 사업을 추진하기 위한 인력을 채용한다는 소식이 알려진 데 이어, 중국 알리바바가 아마존뿐 아니라 페이스북 시가총액까지 넘으면서 국내 시장에도 적잖은 영향을 미칠 것으로 전망되기 때문이다.<p>​<p>이에 정부가 연말까지 국내 전자상거래 시장을 둘러싼 불합리한 규제들을 개선하는 종합대책을 내놓겠다는 계획이지만, 일각에선 이미 늦은 것 …

How to Create an Authentic Brand Story that Actually Improves Trust

Storytelling is all the rage. More and more brands are comprehending the power of stories to transform their presence and identity.<p>Iconic brands such …

Marketing

E-Commerce Is Not Eating Retail

The recent headlines about retailing are nothing if not provocative. “Shoppers Are Fleeing Physical Stores.” “The Great Mall Exodus.” “Macy’s Confronts the Crisis of the American Mall.” They seem to bolster Marc Andreessen’s prediction that by the end of this decade “retail guys are going to go out …

6 Backstage Social Media Platforms Every Marketer Should Be Using

In addition to the big three, there are a number of other social platforms that have gotten attention: YouTube is the biggest and most popular platform for any video-based marketing, and Google+ is used often because—let’s face it—it’s a Google product, and they reward its users with better …

How Beacons Are Changing the Shopping Experience

Beacons are taking the world of mobile by storm. They are low-powered radio transmitters that can send signals to smartphones that enter their immediate vicinity, via Bluetooth Low Energy technology. In the months and years to come, we’ll see beaconing applied in all kinds of valuable ways.<p>For …

10 things brand managers should know about social media

Did you know Fridays are funny on Pinterest? Or that brands have one hour to respond to someone on Twitter? Or that Twitter has six distinct …

Public Relations

Why Business Owners Should 'Go With the Flow' in Marketing | Inc.com

The perfect subliminal message is something of a unicorn for marketers.<p>It's true that there are subtle ways that marketing and advertising can affect our decisions, but there's no way to insert frames to make moviegoers buy more popcorn, nor a perfect slogan that can sell snow shoes to Floridians. …

Marketing

10 Changes to the Facebook Page Layout: What Marketers Need to Know

Shares 11K<p>Have you noticed some big changes in your Facebook Page layout?<p>Do you know where to find everything?<p>Earlier this year, Facebook announced a …

Hacking

Blogs Outrank Social Networks for Consumer Influence: New Research

Shares 11K<p>Are you wondering how to influence potential customers and prospects?<p>The latest findings from Technorati’s 2013 Digital Influence Report …

Why Marketing Needs More Introverts

Susan Cain’s book “Quiet” has provided wonderful insight to me, because I am an introvert. Cain’s core premise is that western culture overvalues extroverts and under-utilizes introverts. Introverts prefer less stimulation and quiet concentration. We listen more than we talk, think before we speak, …