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A surprising thing happened during a recent brainstorming session I led for a retail client. We were supposed to be coming up with ideas for improving the company’s customer experiences, but the head of operations could not think of a single new customer service idea to explore. And the development …
Nothing brings you closer to the functionality of the final product than prototyping. While wireframes sketch out the blueprint and mockups show the …UX Design
July 27, 2015<p>Share this content:<p>Both can make a brand hot stuff if marketers use data to steer CX, says one data scientist.<p>“The old models [of …Customer Experience
There’s a question I often ask myself whenever I’m studying someone’s experience with a company: “Is it UX or CX?” Is there really any difference?<p>The …
“Design is everywhere, inevitably everyone is a designer,” says Tim Brown of IDEO.<p>That’s something we’ve heard time and time again. Because if you’re a problem solver, you’re a designer. Even Don Norman, who coined the term “user experience,” says that everyone is a designer. As he writes:<p>“We are …UX Design
With more and more engineering-focused companies trying to become design-centric, they’re no doubt trying to adopt design thinking.<p>But it’s not as simple as saying, “Just use design thinking.” Saying it does not make it so.<p>What exactly is “Design Thinking”? Let’s take a step back and hear from the …UX Design