411 LOCALS NEWSLETTER - MAR 21 - APR 3, 2015

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Map Tips: Build a great store locator

Posted by David McClusky, Google Maps Solutions Architect<p><i>Editor’s Note: ‘Map Tips’ are designed to answer frequently asked questions about using</i> …

Local Citation Sites for Top 100 USA Cities

The clean-up & building of local citations is an essential task for a business which wants to rank well in local search.In the Expert Citation Survey …

Amazon Launches Home Services, Potential Challenger To Yelp, Google & Others

E-commerce giant vets local service providers, lets consumers hire and review them, includes Amazon Happiness Guarantee as part of sale.

Why Suing Over A Review Is Rarely a Good Idea - The Case Of Dog Tranquility

Dave Oremland sent me a Washington Post article last week detailing a case where small business owner Colleen Dermott of Dog Tranquility in Burke, VA …

Google My Business Improves Contextual Help - Tests Integration of Call Back

<b>Good News Bad News Update Monday, 9:00 am</b>: <b>Good</b>: The Phone (and occasionally the chat) interface attached to the help link within the dashboard shows …

Google

Yext PowerListing Scoring Gets Worse When Listing Gets Better?

Yext Power Listing tool has often been useful to me to find bad NAP. I would caution others though that it is primarily a selling tool not a …

Now Google Maps For Android Has My Maps

Google quietly announced on Google+ and in the Google Maps Help forum that the new version of Google Maps for Android now supports bringing over your …

Google

Google Launches Major Push To Get Local Businesses Online, Improve Data

Google is introducing a program it’s calling Let’s Put Our Cities on the Map. This new portal (Get Your Business Online) is not unlike Facebook’s …

Small Business

Google Moves The Map & Local Pack Below The Fold

It seems like Google has moved the Google Map and local pack results below the fold when searching for local intent queries in the Google …

Map Moves: Uber Buys deCarta, Maponics Grabs UMI, Google Ends Maps Engine

Over the past several weeks there have been a number of map-related announcements. Two of them were acquisitions: Uber buying deCarta and Maponics …

Google

My review of Moz's spam tool. I ran some tests and here is what I found...

<b>Edit: When I first heard about Moz’s spam tool it sounded like they were marketing it as a completely automated disavow creator tool. After reading</b> …

Did Wikipedia Take An Organic Hit In Google Search?

Wikipedia has historically dominated Google's search results - no one would argue with that.<p>But now with the knowledge graph, does Google have a need …

Digital Marketing

Page Load Takes Two-Seconds? Google May Slow Crawling Your Site.

Almost all SEOs know that a busy server or slow server will result in GoogleBot slowing how they crawl your web site and we also know that extremely …

SEO

The Missing Link Building Tip For Local SEO

Links have become increasingly important for local search since Google's Pigeon algorithm update, but columnist Greg Gifford reminds us that local …

Linkbuilding

Spam Score

Today, I'm very excited to announce that Moz's Spam Score, an R&D project we've worked on for nearly a year, is finally going live. In this post, you …

Google: The Changes In The Search Results Are Normal Fluctuations

I am still seeing massive chatter around Google's search results changing both in terms of Webmaster Tools showing changes in rankings, in terms of …

Google

Google Testing Removing Line Separator Between Search Ads & Organic Search Results

Google is testing not displaying the line break or line separator between the search ads at the top of the search results and the organic/free …

Google

Google Testing In-Depth Articles Without Header

Google is testing displaying in-depth articles within the search results without showing any header above them.<p>Dr. Pete Meyers from Moz first noticed …

Google News Ranking Won't Be Impacted By The New Mobile-Friendly Algorithm

Google News ranking algorithm won't factor in if a publisher is mobile-friendly or not, at least not yet.

Google Clarifies "Mobile Friendly Update" Will Roll Out Over A Week, Be Yes/No Response & More

As we approach the April 21st date of the release of Google's mobile-friendly algorithm, we uncover more SEO facts about what to expect around the …

Google

11 Ways for Local Businesses to Get Links

Let's face it: Local link building is hard. Even if you have the budget and resources needed to earn or build links it will take time. Having a …

SEO

Google Adds Mobile Ranking Banner To Webmaster Blogs

If you go to any of the Google Webmaster Blogs in most languages, including the English version, the German version and many more, you will find a …

Google Technical Advice On Making A Static Web Page Mobile/Responsive Friendly

Use Chrome Device Emulation Mode to test your website on different screen sizes and resolutions.<p>Configure the Viewport. This tag will help scale the …

Web Development

Common mistakes | Mobile Friendly Websites

This page describes some of the most common mistakes webmasters make when designing for mobile.<p>Blocked JavaScript, CSS, and Image Files<p>For optimal …

Headline Writing and Title Tag SEO in a Clickbait World - Whiteboard Friday

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're going to chat about writing titles and headlines, both for SEO …

Mountain View, We May Have An Update: Google Update Chatter Heating Up.

Over the past few days I've been seeing small chatter here and there about the search results shifting around and changing at Google. But as of last …

Facebook Accounted For 75% Of Social Ad Spending Globally In 2014

The global social advertising market grew 41% to $15.3 billion in 2014; Facebook is maintaining dominance despite lack of presence in the giant China …

Facebook