411 Locals Newsletter - Aug 16-29, 2014

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Google Patent Attacks Reverse Engineering of Local Search Listings

Sharing is caring!<p>shares<p>The title from a Google patent reached out and grabbed me as I was skimming through Google’s patents. It has the kind of …

Google My Business Profiles Start Ranking In Non-Branded Searches

Google’s Knowledge Graph and use of Google My Business appears to have taken a step forward in understanding search entities this week as business …

A Hack to Track Local Carousel Traffic

Proving the fruit of your labor can sometimes be tricky for anyone working to increase local visibility for a client. If the business is in the local …

Know of a sale? A special show? A monthly special? Introducing ephemeral tips in the all

Unravelling the Mystery of Bad NAP Data

Incorrect business information online is much more frequently encountered than correct business information online, and one of the main reasons for …

Big Data

Google Dropping Review Shadow Box in Serp and Going Directly to Plus?

Yesterday while doing training I noticed that Google was dropping the review shadow box from the main search results and taking users directly to the …

Google My Business Now Allows Deleted Plus Pages to Be Recovered

Kaleh Kohler, a top contributor in the Google And Your Business Forum and a very astute student of all things Google Plus, has pointed out a new …

More Directions in Google Search for Mobile

When searching for [directions from A to B] or [distance from A to B] from your mobile device, Google now shows an updated card with multiple tabs …

Google Testing Carousel Replacement

Last week, Dr. Pete Meyers of Moz, posted on Twitter that he had seen a new deskop pack result that seemed to be replacing the Carousel. He has …

Google Updates Review Policy Help Files and Review Flagging Form

This could very well be old news. I have no idea when these two things changed but Google has made a substantial update to both their local review …

Google Test Search Results - 11 Ads, 1 Directory and 3 Stinkers

Google is apparently testing a mobile style 3 pack as a replacement for the carousel.<p>Whether a test or not, this test search result is quite amazing. …

Google Testing Green, Gray & Red Stars In Search Results

I am seeing reports from Twitter and WebmasterWorld and also via email, that Google is replacing the gold/orange stars in the search results with …

Search Within A Search: Google Testing New Search Box

Google is trying out a new search box that displays under the first search result. Right now, Google's first search result often includes a search …

Study: Organic Search Drives 51% Of Traffic, Social Only 5%

After analyzing "billions of pieces" of content, content marketing firm BrightEdge claims organic search is the primary driver of website traffic to …

It's Over: The Rise & Fall Of Google Authorship For Search Results

Anyone who follows Google knows that nothing it creates is immune from elimination. Like so many efforts before it, Authorship is fading into the …

Negative SEO: Should You Be Worried? If Attacked, What Should You Do?

There has been a lot of talk lately about negative SEO. Does it really happen? If so, should you be worried? How do you know whether someone is …

Google: SSL Errors Do Not Currently Impact HTTPS Ranking Boost

As you know, Google is giving a tiny ranking boost to HTTPS URLs.<p>But I was under the impression the HTTPS URLs must be really secure and that …

Tips for Better Product Descriptions on Websites

<b>Summary:</b> Key content requirements for product pages are: answer users’ questions, be direct, and help with product comparison.<p>As we've said before, …

The Google Leaked Panda 2016 Do & Don't List - Josh Bachynski

<b>About the Author</b><p>Hi I'm Josh Bachynski. You may remember me from such rants as SEO Hax0r and Google You Are Evil! I am an Ethicist and SEO with 14 …

Google Sending Invalid Error Notices Of Redirecting Smartphone Users To Homepage

A couple weeks ago, we reported that Google began sending notices to webmasters over faulty mobile redirects. This notice was to inform webmasters of …

Google: Don't Worry About Duplicate Content With Mobile Sites

Mobile sites are incredibly important these days but some SEOs and webmasters are concerned that it will cause duplicate content issues.<p>Going …

Survey Of 500+ Publishers Reveals How They Want To Be Pitched

Kelsey Libert surveyed over 500 digital publishers to discover what you can do to improve your content placement pitches.

Google Targets Two European Link Networks

Over the weekend, Google has sent out mass link penalty notifications throughout Europe for those sites partaking in specific link networks with the …

Local Event Marketing: Earn Links, Build Citations, Get Reviews, Increase Foot Traffic, and Win at Local SEO

The recent Google Pigeon update that affected local search was just another example of why marketer's should never put all of their eggs in one …

Bing Tests New Search Results Design & Top Navigation

Bing is testing several new interfaces for their search results. The tests interface includes moving the top navigation below the search box, using …

Video Marketing Survey: 71% Say Video Conversion Rates Outperform Other Marketing Content

Marketers who fail to incorporate videos into their content marketing strategy may be overlooking a potential goldmine. According to a video …

Yahoo Experimenting With A New User Interface

The website All Google Testing reported today that Yahoo is experimenting with a new user interface. The report claimed Yahoo's experimental …