411 LOCALS NEWSLETTER - APR 4 - 17, 2015

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Yelp Ups Its Search Game With "Yelp Now": Adds Dinner Reservation & Food Ordering Search Filters

New filters let users search restaurant listings based on available reservation dates and times, as well as takeout and delivery options.

Restaurants

Old Google Maps Heads to the Graveyard

Barry Schwartz noted a Google Maps Forum post by Abby announcing the full roll-out of the updated Google Maps for desktop and the deprecation of the …

How A Long-Standing Google Maps Loophole Let This Man Put Edward Snowden In The White House

Does the name Bryan Seely ring a bell? He’s the guy last year who managed to create fake listings for the US Secret Service and the FBI in Google …

Google

YP Partners With Uber to Bring Cars to Your Door

YP has entered into a new partnership with Uber that will allow searchers to summon a car straight from the search directory’s listings.<p>When you look …

Uber

8 Reasons Why Your Business Should Use Yelp's Check-In Offers - Sterling Sky Inc

Yelp introduced check-in offers back in 2010 yet a lot of businesses still aren’t taking advantage of them. This feature allows business owners to …

The Google Local Pack Display Across Devices

Browserstack has an online tool that allows responsive design testing across different mobile devices.<p>I was curious if it would catch some of the …

Google

Japanese Court Orders Google To Delete Critical Reviews From Google Maps

There’s troubling news in Japan today, after Google was told to delete two critical customer reviews from its Google Maps service.<p>The Chiba District Court today issued a preliminary injunction forcing the U.S. internet company to remove two anonymous reviews for an undisclosed medical clinic in the …

Businesses Can Now Claim Apple Maps Listings From iOS Devices (UPDATED)

With the iOS 8.3 update released today, businesses can now claim their Apple Maps business listing via iOS devices . Here’s how it works:<p>Search for …

Bing Places Adds Several Agency-Friendly Local Business Listing Tools

Local SEO consultants and agencies that manage business listings for clients have a number of new, agency-friendly tools at their disposal in Bing …

Bing

Google Wants To Send You A Plumber

The company is readying a new product intended to connect search users with local home-service providers.<p>Google has a new product in the works that highlights the company’s growing interest in the home-services market, and may herald a broader move into it.<p>Sources close to the company told BuzzFeed …

Google

Apple Maps Adds New Review Sources, Replacing Yelp Outside US In Many Cases

Apple has added reviews content from TripAdvisor and Booking.com to Apple Maps. Spotted first by AppleInsider, the new review sources appear to be …

Hotels

New Google Support Option Offers A Form to Contest Reviews

One option in the new Contact Us process that appears to be an improvement is elevating a form to contest reviews.<p>The form, previously buried, has in …

Google My Business Help Now Segments Support Questions Prior to Calling

Google recently upgraded their site wide Help pages with a new material design them and more context sensitive help.<p>Today they have also changed the …

Google

Google Replaces A Site's URL In Search Results & Uses Its Site Name & Breadcrumb Path

After years of testing, Google has replaced the URL with the site name and breadcrumb trail in the mobile search snippets.

Using Term Frequency Analysis to Measure Your Content Quality

It's time to look at your content differently—time to start understanding just how good it really is. I am not simply talking about titles, keyword …

Google: You Should Not Have A Mobile Sitemap

If you deploy any of the three mobile configuration types and they are deployed appropriately, you do not need a mobile XML sitemap file.<p>In fact, …

SEO

Google: Only Google's Core Ten Blue Links Impacted By Mobile-Friendly Algorithm

In response to Jennifer Slegg's awesome coverage of Google's Gary Illyes statement that local pack won't be impacted by the mobile-friendly …

SEO

How Search Engines Process Links

Have you ever wondered why 404s, rel=canonicals, noindex, nofollow, and robots.txt work the way they do? Or have you never been clear on quite how …

SEO

Google Panda & Penguin Lack Real-Time Updates, Despite Google’s Past Statements

Google has suggested that having to wait months between for Panda and Penguin updates would be a thing of the past, since these were supposed to be …

SEO

Google Testing Commercialized Answer Box?

It’s no secret that Google wants to monetize the search results page as much as possible. So Google is always experimenting to see what parts of the …

SEO

The Incredible Shrinking SERP - 2015 Edition

In the beginning, there were 10 results, and it was good. Then, came expanded site-links and Google's 7-result SERP. Around the middle of 2014, we …

Google Drops Title & Images From In

Google drastically changed the interface for displaying "In Depth Articles" in the Google search results by dropping the title and images.

Google: Brand Searches Unlikely Impacted By Mobile-Friendly Algorithm

So a question many folks have been thinking about in regards to the April 21st mobile-friendly Google algorithm was what if a brand is not …

SEO

Google Bolding Answers, Not Just Queries, In The Search Results

Everything You Need To Know About Google's New Stance On Mobile

In preparation for the release of Google's mobile-friendly algorithm update on April 21, columnist Neil Patel summarizes what we already know and …

Google Mobile-Friendly Algorithm Will Not Impact Tablet Searches

Believe it or not, there is still confusion around the upcoming mobile-friendly algorithm that Google is pushing live on April 21st.<p>The algorithm …

Google

Will Your App Promotion Interstitial Put Your Mobile SEO At Risk?

As Google's mobile update looms, columnist Mark Munroe believes it's time to take a look at the drawbacks of disruptive interstitials.

Twitter Flips Switch On New Homepage For People Who Aren't Logged In

New page replaces a dead-end sign in experience and aims to give users a taste of what Twitter has to offer.

Twitter

Flickr Testing Improved Search Experience [PHOTOS]

Some Flickr users should be seeing a new search interface that’s described on the site as a “beta” and offers faster access to more content across …

Creative Commons