411 Locals Newsletter (Oct 11 - 24, 2014 Edition)

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Yelp Has Strong Q3, 45 Percent Of Reviews Now From Mobile

This afternoon Yelp announced revenue of $102.5 million for third quarter, which represented 67 percent growth vs. last year. Revenues and earnings …


Google Testing New Layout for Mobile Local Search Results

Google has made it pretty obvious that it’s prioritizing mobile user experience this year. Over the weekend, I noticed an update to local results on …


Factors Affecting Pigeon -- A 5,000 Page Case Study

How did Pigeon impact local business websites? Contributor Adam Dorfman shares his data and insights.


Apple Launches "Maps Connect" Self-Service Local Listings Portal

This afternoon, Apple notified us of a new self-service portal to add or edit local business listings: Apple Maps Connect. It's intended for small …


Nokia Makes HERE Maps Available To All Android Users

Nokia's HERE Maps app, which had previously just been available for Samsung Galaxy Android phones is now available to all Android users. However it's …


Google: My Business Dashboard May Have Few Day Delay

Jade Wang from Google said in a Google Business Help thread that updates submitted via the old Google Places dashboard may be delayed by a few days.<p>I …


Scaling Geo-Targeted Local Landing Pages That Really Rank and Convert - Whiteboard Friday

Howdy Moz fans, and welcome to another edition of Whiteboard Friday. This week we're talking about geo-targeted or geo-specific local landing pages …


Google + Local Pages No Longer Supporting GA Tracking Codes

<b>Update 10/24:</b> I have tested the ? and it now seems to be working. It appears that Google has fixed this.<p><b>Update: Solution found!</b> Tony “Tiggerito” …


One Very Strange Survey - Is Google Getting Into the Data Distribution Business?

This survey from Ipsos, a market survey company, claims to be on behalf of Google. If that is true then the questions are quite bizarre and really …


How Not To Ask For Reviews: A True Story About Local SEO

Contributor Neil Patel tells the tale of a boutique hotel owner whose strategy for discouraging bad reviews backfired in a major way.

Boutique Hotels

Pack Tests Continue

Here is a slight variation on the Pack results that Google has been testing. It was visible yesterday on IE (which I don’t have on my machine so I …


My Business Locations Business Accounts - A Tool to Manage Social in Bulk

Google has just announced the availability of My Business Locations (i.e. bulk) Business Accounts. Essentially this feature allows for an easy secure …

Small Business

New Google My Business Data Discrepancies

Jade Wang from the Google Maps My Business team announced in the Google Business Help forum that they have a new way of showing data update …


Announcing the 2014 Local Search Ranking Factors Results

<b>Editor's note:</b> We're preserving this post for posterity. You'll always be able to find the most recent Local Search Ranking Factors survey here: …


Google My Business Page Finder


Top Local Citations by Business Category

<b>Key 'Takeaways' From This Post</b><p>We've listed the top local citations by business category<br>• A resource of over 1,000 niche citation sites<br>• Local citations …


How Big Was Penguin 3.0?

Sometime in the last week, the first Penguin update in over a year began to roll out (Penguin 2.1 hit around October 4, 2013). After a year, emotions …

Data Science

SEO: 68% Of Videos Removed Or Demoted In Google's Search Results

Videos in the Google search results use to be one of the most popular vertical search features you'd find in the search results. But it is happening …


Google's Bolding Title Tag Test

Rand Fishkin spotted this subtle test by Google and posted it on Google+.<p>Google seems to be testing bolding the matching keywords to your search …


More than Keywords: 7 Concepts of Advanced On-Page SEO

<i>"What is this page about?"</i><p>As marketers, helping search engines answer that basic question is one of our most important tasks. Search engines can't …


Google Penguin 3.0: Worldwide Rollout Still In Process, Impacting 1% Of English Queries

Google updated their Penguin algorithm with version Penguin 3.0 late Friday night. The Penguin algorithm primarily looks at a site's backlink profile …


10 Great Alternatives to the Google Keyword Research Tool

Keyword research is an important piece of the puzzle for anyone who conducts business online. Once an online business has decided on a target market …


How branded search and ads affect organic CTR

<b>A new study underlines the importance of organic search rankings, and the value of a page one ranking.</b><p>Put simply, If you're not on page one of …


Open Site Explorer's New Link Building Opportunities Section (and a Slight Redesign)

Why hello there! You're looking marvelous today, you really are. And, in other good news, Open Site Explorer has a bit of a new look—and an entirely …


XML Sitemaps Or RSS/Atom Feeds? Google Says Use Both For Optimal Crawling

When it comes to telling search engines about the content on a website, webmasters might be wondering if they should submit sitemaps or just setup …


Google Revamps Change Of Address Tool Within Webmaster Tools

Google's John Mueller announced they have made significant changes to the Change Of Address Tool they initially added to Google Webmaster Tools in …

Rights & Freedoms

How to Acquire Anchor Text-Rich Links Without Resorting to Spam or Manipulation - Whiteboard Friday

Howdy Moz fans, and welcome to another edition of Whiteboard Friday. This week we're talking about anchor text rich links, which have long been …