411 Locals Newsletter (Feb 7-20, 2015 Edition)

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When a Bad Review is a Good Thing for your Business.

Reviews are one of the core decision making factors affecting businesses and organisations reputations in today’s digital world. Peer reviews …

Marketing

Local Businesses: How To Get Good Online Reviews That Build Business

Online reviews can make or break local businesses these days, so columnist George Aspland shares his process for cultivating (good) reviews.

Why Reviews are Hard - A look at the numbers

Reviews are hard. Particularly at Yelp.<p>Most Americans have no desire to leave a review. When you combine that fact with fragmented market share and …

AMA: Common Local SEO Mistakes Made By Businesses Big & Small

Have questions about local SEO? Columnist Andrew Shotland has anticipated these questions and is answering them, Reddi-style!

Understanding and Testing: Implicit Local Queries

For this post, we spent some time with Wei Wang, a Senior Program Manager in the Mobile Relevance team here at Bing and asked him to explain some of …

Bing

Star Places in Google Mobile Search

Google's mobile site and mobile search apps show a star icon next to local search results. If you are logged in to your Google account, you can star …

Google

Introducing Google Small Business Community Office Hours

With a mission to help small businesses to get the help they need to succeed on the web, the Google Small Business Community team connects small …

It's Surprisingly Simple to Get Your House Off Google Street View

To continue reading this article you must be a Bloomberg Professional Service Subscriber.<p>If you believe that you may have received this message in …

Google Street View

Getting Yelp Reviews When All Else Fails

It’s hard getting any review but it’s particularly hard getting Yelp reviews. They filter many, many more than make it through. I have seen filtering …

Explore the latest videos, news and more from your favorite sites more easily

When you search for a topic, just scroll down to see a "carousel" of recent articles, videos or more on that subject. Tap any link to read or watch …

Google Apps

Google's New Hacked Classifier Misclassifies Some Web Sites As Hacked

Many web sites this morning noticed Google labeled their sites as being hacked and dangerous in the search results. The issue was not with their web …

Google Tests A Search Algorithm Update Yesterday Morning & Revert Back?

It seems Google may have tested a search algorithm update yesterday late morning and then may have pulled it back.<p>The ongoing WebmasterWorld thread …

Case Studies: Fixing Hacked Sites

Webmaster Level: AllEvery day, thousands of websites get hacked. Hacked sites can harm users by serving malicious software, collecting personal …

Web Design

Google Blocking Websites Infected with Malware Through Fancybox-for-WordPress

If you use the WordPress plugin “Fancybox-for-Wordpress” , you want to ensure that you have updated the latest version, as there is an exploit that …

Introducing crawlbin - A Service for Testing SEO Directives and HTTP Responses

Towards the end of last year, I joined Tom Anthony in the R&D division at Distilled (you can read more about that here). We have been quietly working …

SEO

On-Page Optimization Tool Examines SEO Ranking Elements

How to Use It<p>1. Enter up to six URLs (one per line) and click <i>Get Data</i>. Make sure to use fully qualified URLs such as …

Data Returning To Google Webmaster Tools & Google Analytics

Two of our marketing and webmaster data sources from Google had issues last week. Google Webmaster Tools data stopped updating and a whole day …

Google: The Submit To Index Feature Is For Critical Cases

In Google Webmaster Tools, there is an option to fetch and render as GoogleBot would crawl your pages. After the page has been fetched, Google will …

Google Mobile Testing New Loading User Interface

Google: Try To Avoid Link Building Because It Can Do More Harm Than Good

Google's webmaster trends analyst, John Mueller, recommends you do not focus on link building and if you do, it may lead to more harm for your web …

Google Webmaster Tools Data Stopped Updating Almost A Week Ago

Are you concerned that your Google Webmaster Tools reports have not updated in a week? Don't be, everyone else has the same issue.

Google: Duplicate Titles Is Not A Panda Search Quality Issue

Google's John Mueller said in a Google+ webmaster live hangout this morning that having duplicate title tags and meta descriptions would not lead to …

rel=canonical: the ultimate guide

A canonical URL allows you to tell search engines that certain similar URLs are actually one and the same. Sometimes you have products or content …

SEO

Google's Search Impact Report Goes Live For Select Few Webmasters

Google releases the alpha version of their new search queries report in Google Webmaster Tools to a small number of Webmasters for feedback and …

Dynamically Added Meta Data Indexed By Google Crawlers

Quick history. On May 23, 2014, the following announcement was made on the Google Webmaster Central Blog:<p>In order to solve this problem, we decided …

Google Says There's No Whitelist To Save You From Panda Or Penguin

Google's John Mueller said there is no whitelist for the Penguin and Panda algorithms, like there is for the SafeSearch algorithm.

Free Keyword Research Tool from Bruce Clay, Inc.

<i>In addition to our SEOToolSet suite of diagnostic tools, Bruce Clay, Inc. also has a comprehensive set of free SEO tools. To introduce you to our 10</i> …

Announcing the New & Improved Link Intersect Tool

Y'all remember how last October, we launched a new section in Open Site Explorer called "Link Opportunities?" While I was proud of that work, there …

YouTube Tightens Rules For Brand-Sponsored Videos

Sponsors' brand logos and products are prohibited on graphical video overlays unless the sponsor has an ad deal with Google.