411 Locals Newsletter (Dec 6 - 19, 2014 Edition)

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Google Local Pin Verification Scams Via Postal Mail?

There is an interesting response from Google's Jade Wang in a Google Business Help thread.<p>The issue was, a person received a verification code via …

Location is Everything

<b>Editor's note:</b> Since this post was published in December, we've made some awesome improvements to the local rankings feature in Moz Analytics:<p>We have …

Yelp Introduces New App For Business Owners With Push Notifications

Yelp is releasing a new app for business owners. Unsurprisingly called "Yelp for Business Owners," it's available for iOS and Android users in all …

Google Expands Hours Worldwide for My Business Support

Google has expanded the hours during which they are now providing English language phone support through the Google My Business Help Center. Support …

Google Moves Local My Business Phone Support to India - Expect the Call Times to Be Longer

Google has moved My Business Phone support to India and, at least for now, expect your call times to take longer.<p>I noticed the changes to Google …

Free Bulk Upload and Yelp Proceeds with their Lawsuit

Rarely do I have something nice to share about Yelp but this note from Justin Mosebach of YDOP Internet Marketing was a pleasant surprise:<p><i>Just found</i> …

Map this way—Google My Maps now in Drive

Whether you’re planning an epic road trip with friends or mapping out your favorite runs for a ski vacation, it’s easy with Google My Maps, our …

Heat Map Click Test On Google Maps New 3-Pack Layout

About a month ago, Google dropped the local carousel and switched to a three-pack local layout in the Google search results.<p>It is a much clearer look …

Google My Business Guidelines – A Detailed Comparison New Old – Part 2 - Chains, Brands Departments

On Friday I detailed changes in the new Google <i>My Business Guidelines for Representing your Business</i> that were general in nature and applied to all …

Google My Business Guidelines - A Detailed Comparison New Old - Part 1

Google has completely rewritten their My Business guidelines and in doing so has provided both more rules and many more examples.<p>The best way to …

Google Breadcrumb Snippets Remove Clickable Hyperlink

Google seems to have dropped the feature to click on the breadcrumb links within the search results snippet. For example, here is an image of a …

The Ultimate List of 301 Redirect Examples for SEO

Google recommends using 301 redirects to promote SEO when changing the URL of a web page. To ensure users and search engines are redirected to the …

Google Testing Image Thumbnails In Mobile Search Results?

Google is testing a new mobile search interface that shows image thumbnails in the search snippets results.

Google Public DNS and Location-Sensitive DNS Responses

Webmaster level: advancedRecently the Google Public DNS team, in collaboration with Akamai, reached an important milestone: Google Public DNS now …

How Google's Penguin 3.0 Is Playing Out Across The Web

How has Penguin 3.0 resonated globally? Contributor Philip Petrescu of Advanced Web Ranking shares data on the algorithm update's impact.

A Replacement for PageRank?

Sharing is caring!<p>shares<p>Representatives from Google announced recently that they would no longer be updating their PageRank toolbar annotations for …

Google Mobile Friendly Label Goes International

Google Says Penguin To Shift To "Continuous Updates"

en_US<p>article<p>Google To Continuously “Optimize” The Penguin Algorithm As It …

Bing: Content Quality Is A Primary Ranking Factor Made Up Of Authority, Utility & Presentation

Michael Basilyan, Senior Program Manager from the Bing Content Quality Team, shared a nice set of details on the Bing blog about how Bing's …

Negative SEO with No Backlinks? A Case Study

<b>Note:</b> <i>A lot has changed since I wrote this article in 2014, . Before reading this case study, I highly recommend my SearchEngineLand guest post – Is</i> …

For The Holidays, Google Breaks Its No Updates Rules, Gives Out Fresh Penguin Updates

Since Google’s “Florida” Update of November 2003, the search engine has kept to an unofficial promise not to mess with its ranking algorithm during …

WTF is deep linking?

It’s long been clear that apps are taking over the mobile experience. Over 80 percent of the nearly three hours people spend on their phones each day …

More Brands Uploading Video Directly To Facebook Vs. Posting YouTube Videos On Facebook Pages [Report]

en_US<p>article<p>SocialBakers says natively uploaded videos are winning an 80 percent share of all video interactions happening on …

Instagram Is Still Trouncing Twitter In Brand Engagement

Data from analytics firm Socialbakers shows a nearly 50x engagement advantage for Instagram over Twitter.

Anatomy of a Perfect Facebook Post

You post to your Facebook page, hoping you’ve hit upon something that works.<p>How great would it be know that the post you just published had the best …

LinkedIn Redesign To Display More Actionable Info To Help Trigger More Connections

A cleaner LinkedIn homepage is coming, chock full of new personalized stats and enhanced ways to keep in touch with connections.

Facebook Drops Bing From Facebook Search Results

The end to a long relationship with Microsoft search is another signal that Facebook is concentrating on serving connections within its network.

Facebook Adds Call-To-Action Buttons For Business Pages

Pages will soon be able to display seven CTAs -- Book Now, Contact Us, Use App, Play Game, Shop Now, Sign Up and Watch Video -- that link on or off …