Christian Hoffmann

100 Added | 8 Magazines | 14 Followers | @3dseo | SEO und Online Marketing

Use Google’s Search Console API & Pivot Tables To Supercharge Your Long-Tail SEO

Google’s recent changes to their Search Console API have allowed for interesting data analysis via <b>Impressions</b> and <b>Clicks</b> data. Leveraging the power of …

Analytics

21 Actionable SEO Techniques You Can Use Right Now (Updated)

People that succeed with SEO do two things <i>very</i> well:First, they identify SEO techniques that get them results.Second, they put 100% of their …

University of Pennsylvania

Google Partners

Leveraging Wikidata To Gain A Google Knowledge Graph Result

Columnist Tony Edwards describes the process he uses to obtain and enhance Knowledge Graph panels in Google search results.

SEO

Local SEO: How To Rank Your Local Business

en_US<p>article<p>Columnist Matthew Barby shares this handy primer on local search engine …

AdWords Scripts For Every Level: Part 1, Learning How To Read Scripts

en_US<p>article<p>A primer on the fundamentals of Google AdWords …

Batch RewriteRule Generator (301 / Rewrite)

Comments:143<p>By Jesse Donat onFeb. 28, 2011 (Updated: Nov. 28, 2017)<p>Find this useful?Buy me a beer!<p><b>-</b> OR <b>-</b><p><b>Update Dec 2016:</b> Corrected a problem with …

Scale the Shit out of SEA!

Scale the Shit out of SEA! deals about the generell approach on ppc from startups to bigger corporations and shows different approaches and best practice sharing from beginners to professsionals.

E-Commerce Link Building — The Challenge That Won’t Go Away

Based on about 1,000+ meetings with e-commerce sites (about one per week for 19 years), I can confidently make a few observations about e-commerce …

Internet Marketing

12 Things To Check In Your Local Homepage SEO Audit

Wonder what an advanced local SEO consultant might check on your local business site’s homepage? Here’s a list of some of the top health-check items …

Metadata

What Makes Enterprise SEO And Does Your Site Need It?

Even if you don't have an enterprise company, the size of your website may necessitate enterprise SEO.

7 Hidden Features In AdWords To Make Your Life Easier

en_US<p>article<p>Simple, little-known tricks for easier AdWords account management from columnist Fred …

Simple Math To Show Potential Clients Why Local SEO Is Important

Local businesses sometimes have trouble understanding how they'd benefit from SEO. Columnist Greg Gifford shows how you can boil it down to the …

Beyond responsive: Mobile Websites with HTML5 that convert

Creating mobile websites with more than just a responsive template set. Use RESS and tracking to provide the best user experience. Here is the overview, some basic infos how to do it and some links to tools you will need as a developer to create nice websites.

Why SEOs Need To Stop Automating Email Outreach For Links

Link building is a time-consuming process, so it may be tempting to take shortcuts. But email outreach is one area where you should always invest the …

9 Tricks For Local Businesses To Increase Their SERP Click-Through Rate

Sometimes you can move the needle -- and dramatically -- outside of obsessing and laboring over obtaining improving rankings in search engines. …

Enhanced Scripts for AdWords

AdWords Scripts are the foundation of some of the most advanced AdWords automation and because anyone can see the code, it is possible to extend the …

5 Steps To Adjust To Google’s Latest Change To AdWords Matching Behavior

Google (my employer) recently announced a change to the matching behavior of your keywords — applying close variant keyword matching to all exact and …

AdWords

Create Charts Using AdWords Scripts For Quick Insights

Using AdWords scripts to automatically generate reports will allow you to spend that time performing account optimizations.

A Search Marketer’s Guide To Becoming An Excel Power User

Start here to fine-tune your marketing analytics skills using Microsoft Excel and similar functions in Google Spreadsheets to build custom reports …

Analytics

10 Tips To Understanding & Segmenting Your Organic Traffic

Many businesses have Google Analytics set ups that are hindering their ability to get real insight into visitor behavior. Follow these tips, and all …

8 Tools To Effectively Organize Your Link Building Campaigns

Link-building campaigns have a lot of moving parts. Here, some tools to keep you organized so you're on top of every little detail.

In PPC, Low CTR = Low Profits

Some have argued that pursuing a low-CTR strategy is a valid way to perform in search advertising. Larry Kim refutes that argument point by point.

8 Small Tweaks That Can Deliver Big Link Building Results

en_US<p>article<p>The smallest changes could make a huge impact.<p>https://searchengineland.com/9-small-tweaks-bring-big-results-link-building-197527<p>Search …

Im Visier: KPIs für das SEO Reporting

How Site Speed & A Slow Website Impacts Conversion Rates

When was the last time you abandoned a website because it took too long to load?<p>If you’re like me, then there’s not too many things that are more …

About your account organization - AdWords Help

<b>Your account</b> is associated with a unique email address, password, and billing information.<p><b>Your campaigns</b> have their own budget and settings that …

"Europa hinkt im Content Marketing um ein Jahr hinterher" - Interview mit Joe Pulizzi

/in Blog, Best Practice /von<p>Cision setzt die Reihe an Interviews mit deutschen und internationalen Content Marketing-Experten fort. Heute …

How Press Requests Can Be A Link Building Gold Mine

en_US<p>article<p>A scaleable system for getting relevant links from respectable …

Run Your AdWords Campaigns Like a Major League Baseball Organization

Yes, keywords, ad copy, bid prices and landing pages are important in AdWords.<p>But how much thought have you given to how to organize your AdWords …