Matthew Cheng

65 Added | 9 Magazines | 13 Likes | 2 Following | @1Matt | Keep up with Matthew Cheng on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Matthew Cheng”

How to save your privacy from the Internet’s clutches

Another week, another massive privacy scandal. When it’s not Facebook admitting it allowed data on as many as 87 million users to be sucked out by a developer on its platform who sold it to a political consultancy working for the Trump campaign, or dating app Grindr ‘fessing up to sharing its …

Privacy

Marketing School | Digital Marketing | Online Marketing: What Most Marketing Agencies Won't Tell You | Ep. #553

In episode #553, Eric and Neil reveal some important things that big agencies won’t tell you. Tune in to hear what you should know <i>before</i> signing on …

Apple iOS 11.2.5 Release: It's A Big One

So far Apple iOS 11.2.5 is a mystery. Why Apple has jumped four version numbers (from iOS 11.2.1) is a mystery. What it contains is a mystery. But following the last week of iPhone power throttling revelations (and a fully deserved backlash), the upcoming iOS 11.2.5 just became the biggest and most …

iOS
Middle East

Sisi Doesn’t Know How to Beat ISIS

The horrific massacre of over 300 Egyptian civilians, almost certainly by the Islamic State, last week serves as a stark reminder of the dangers …

Someone figured out why the KFC Twitter account follows just 11 people — it's a brilliant marketing ploy

The Twitter account of global fast-food giant KFC has more than 1.2 million followers, but it follows only five English women and six men in return. They're all certified accounts.<p>The women include Victoria Beckham, Mel B, and Geri Halliwell.<p>The six men include a musician, journalist, a Green Bay …

Spice Girls

How Putin came to rule the Middle East

Syria and Libya are just two examples of how the Russian leader has been running rings around the West<p>When Russia entered the Syrian civil war in September 2015 the then US secretary of defense, Ash Carter, predicted catastrophe for the Kremlin. Vladimir Putin was ‘pouring gasoline on the fire’ of …

Middle East

Apple gave Uber 'disturbing' access to users' iPhone data

Apple granted Uber the unprecedented and "disturbing" ability to record what was displayed on users' iPhone screens, researchers have found.<p>Uber's app had special permissions that let it see what was happening on users' devices at any time, even while a different app was open according to Sudo …

7 Social Media Marketing Tools Recommended By the Experts

Social media is not just for communication anymore. It’s a great tool that is responsible for reshaping the future of businesses. While hosting to …

Marketing
Robotics

17 Marketing Trends To Watch Out For In 2017

December is the time of year when every strategist should be taking a step away from the day-to-day and giving a good hard look at the past year’s performance. After all, if you’re not paying attention to what has worked (or hasn’t worked) over the past 12 months, how are you going to know what to …

Marketing

Chris Gardner: The homeless man who became a multi-millionaire investor

<b>When Chris Gardner and his young son were sleeping rough on the floor of a public toilet, he could never have dreamt that his life story would be turned into a hit Hollywood movie.</b><p>It was back in the early 1980s that Mr Gardner, then aged 27, and his toddler son were homeless for a year in San …

San Francisco

The 10 things in advertising you need to know today

<b>1. Former Guardian editor Alan Rusbridger says Facebook sucked up £20 million of the newspaper's online ad revenue last year.</b> He says the social media giant is "taking all the money."<p><b>2. Services like Netflix take away six days of commercials from children's lives a year.</b> Exstreamist estimates that …

Advertising

6 Unconventional PR Opportunities For Small Businesses

There’s no substitute for good PR when it comes to small business marketing. A solid event, an exciting announcement, or even just existing can turn into an opportunity to get your brand published, more visible and more respected by thousands of people in your area.<p>There are many conventional …

Public Relations

Statistical Proof That Internet-Only Marketing Isn't Enough

The reality is that a successful marketing effort for any brand, even in 2016, involves both online and offline channels.<p>The reality is that a successful marketing effort for any brand, even in 2016, involves both online and offline channels. Without a comprehensive strategy that involves "new …

Marketing

The $30 Billion Industry Every Freelancer Should Be Tapping

Sponsored content presents a unique opportunity for creators looking to gain new clients.<p>For as long as there have been advertisers, there have been advertisers trying to connect with consumers. And now that technology such as ad blocking allows consumers to choose what ads they do and don't see, …

Digital Advertising
Microsoft Windows

Lightroom Mac vs PC Speed Test | $4k iMac vs $4k Custom PC Performance Test

Our studio has grown to a point where our IT demands are quite heavy. We not only need powerful machines, but we are finding that building and …

Computer Hardware

The Only Stat Advertisers And Marketers Need To Know About Ad Blocking

And you may have seen some stats bandied about.<p>I recently came across these courtesy of Accenture.<p>As you can plainly see these stats do not paint a pretty picture for brands what with 61% of consumers saying they are aware of ad-blocking technology. Of course the other two stats above are direct …

Ad Blocking

How Laura Roeder Built Her 'Edgar' App to $150,000 Monthly Revenue in 13 Months

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Social media marketers are a dime a dozen these days, but there are still some very talented professionals who stand out -- and Laura Roeder is one of these rising stars in the social media industry.<p>Roeder is the founder of Edgar, an …

Marketing

9 Vital Customer Analytics Every Manager Should Know

To succeed and grow, a business needs to be able to acquire, retain, satisfy and engage their customers effectively. Customer analytics are vital for assessing how well your business does this. Let’s look at some of the key customer analytics in use today.<p><b>Customer satisfaction analysis</b><p>Customers who …

Customer Experience

Instagram and Pinterest are killing Gap, Abercrombie, & J. Crew

And the problem might be signaling something even more troublesome than dowdy apparel. Instead, it is a total shift in how teen consumers think.<p>Young people want to purchase experiences rather than actual stuff, and when they do buy clothing or shoes they want to be able to showcase purchases on …

Fashion Week

JPMorgan will pay $1.42 billion to settle most claims from a lawsuit involving Lehman Brothers

The settlement was made public on Monday, and requires approval by U.S. Bankruptcy Judge Shelley Chapman in Manhattan.<p>It resolves the bulk of an $8.6 billion lawsuit accusing JPMorgan of exploiting its leverage as Lehman's main "clearing" bank to siphon billions of dollars of collateral just before …

Investing

Donald Trump says he will get Apple to 'start building their damn computers and things' in the US

The US lost Apple's manufacturing jobs years ago, and probably for good. Steve Jobs is rumored to have said as much at a high-power Silicon Valley dinner in 2011, when he told President Barack Obama "those jobs aren't coming back." But billionaire kleptomaniac Donald Trump thinks he'll be the one …

Donald Trump

Donald Trump wants to change how Apple manufactures its devices

All-around good guy and GOP candidate Donald Trump, knows his way around a business. He’s earned billions by making business decisions in his own …

Donald Trump says he's going to make Apple build computers in the US

Trump's ultimatum to the most valuable company in the world was made toward the end of a 45-minute speech he gave Monday at Liberty University in Virginia.<p>The leading candidate in the Republican presidential race said he would impose a 35% business tax on American businesses manufacturing outside …

Donald Trump

Apple, LG, Microsoft, Samsung, Sony reportedly tied to cobalt mining by children in Congo

Apple, Dell, HP, Huawei, Lenovo, LG, Microsoft, Samsung, Sony, and Vodafone all have connections to child labor in the Democratic Republic of Congo by virtue of their acquisition of cobalt, an element found in lithium-ion batteries, according to a new report.<p>Artisanal mining for cobalt ore can …

Uber's rumored valuation bigger than most economies on Earth

Uber's said to be raising an eye-popping $2 billion, pushing its value to more than $62.5 billion. That's bigger than the economic output of most of the countries tracked by the World Bank.<p>Too bad Costa Rica, you're worth less than an app.<p>That's what we learned Thursday when rumors began flying …

World Bank

Puerto Rico's governor tells US Senate the island cannot repay debts

As territory grapples with $72bn debt and a payment due Tuesday, Alejandro García Padilla calls island’s emergency financial measures ‘unsustainable’<p>Puerto Rico’s governor, Alejandro García Padilla, told the US Senate on Tuesday that the troubled Caribbean island has “no cash left” and can no …

Caribbean