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13 Bilder von Fassaden, die du sehen musst, bevor du dein Haus baust

Eine klassische Fassade mit schlichtem, weißem Putz kommt für dich nicht infrage? Dann sind diese 13 Häuserfassaden genau das richtige für dich, denn …

What I Learned From 10 Years of Doing PR for Apple

I first started working for Apple on the PR agency side at Porter Novelli in Sydney, Australia in 1997. Steve Jobs had just returned to the company and the product line was a shamble of computers with confusing names, printers, scanners, and a curious, yet ill-conceived PDA called the Newton.<p>The …

Neuroscience Proves We Buy On Emotion & Justify With Logic & Why Deals Get Stuck In No Decision

The expression that “People buy on emotion and justify with logic” has always made intuitively sense to me, but rationally it seemed like BS.<p>You …

Best of 2015: 100 freie Vorlagen für Visitenkarten, Lebensläufe und andere Zwecke

Unsere heutige Sammlung aus der Best-of-Reihe beschäftigt sich mit Visitenkarten, Lebensläufen, generell mit Marketingmaterialien für dich …

Architektur

How to Build a Strategic Narrative

It’s a common refrain in executive suites these days: “We need a new narrative.”<p>It’s not enough any more to say “we make widgets.” With changes happening so quickly from so many directions – competition, regulation, technology, talent, customer behavior – it’s easy for one’s story to become generic …

Letter to a New Photographer

What Makes Buyers Tick: Dr. Carl Marci of Nielsen Consumer Neuroscience on Marketing Smarts [Podcast]

What if you could understand how your audience is responding to an ad while they're still watching it? Or whether your packaging is turning people …

Why Some People Intentionally Take a Pay Cut When Resuming Their Careers

Compensation trade-offs are typical when relaunching a career after time away for childcare, eldercare, or other reasons. Academic studies of the return-to-work population report that professionals suffer a 37% decline in compensation after a career break of three years or longer. But media …

How to Fire Someone Without Destroying Them

Being let go can be one of the most painful, humiliating, and devastating experiences of one’s life — but it doesn’t have to be the worst. How a manager handles the process will have a huge impact on how a former employee moves forward and how he or she will look back on this life-altering moment …

3 Neuroscience Findings That'll Make You a Better Marketer

Content Marketing

The psychology behind color

If you squash every scene from the <i>The Matrix</i> into one image you’ll get something that looks like an old fuzzy TV screen. Look a little closer though and you’ll see the entire movie unfold, all without watching a single scene.<p>As you scan from left to right and top to bottom the colors flip flop …

UI Design

How does advertising actually work?

LONDON: There are many theories of advertising, none of which are wholly right or wrong, so it's best to understand them all, or at least the six …

Warc 100: The world's best campaigns and companies

POST-DEMOGRAPHIC CONSUMERISM

POST-DEMOGRAPHIC CONSUMERISM<p>Time to throw out the traditional (and tired) demographic models of consumer behavior!<p>In the UK, women now account for …

Fashion Week

Moving brands beyond reason into culture

"Iconic" is on the rise. In 1988, <i>The New York Times</i> used the word only 11 times. Ten years later, the paper of record used it 142 times, and by 2008 …