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Facing the Media… friend or foe?

<b>By Malcolm Russell</b><p>What do you do when the media comes knocking at your door? How do you handle their questions? Is ‘No comment’ the right approach? …



New Singles


Burn Media welcomes advertisers to its high-end, savvy, tech-oriented audience.<p>Our readership demographic is ideal for advertising that’s relevant to …

Social Media
Time Management
Domestic Violence
Sam Smith
New Singles
Boris Johnson

Tips for Recording Audio Interviews with a Smartphone

<b>Voice Memo (iPhone)</b> – Free<br>The built-in iPhone Voice Memo utility does a decent job of recording audio. It features a simple sound level display and …

Helen Boaden: ‘Digital Innovation Is Only Half The Story’

<b>To get through its greatest period of change, radio needs both digital innovation and distinctive content, Helen Boaden says.</b><p>How can we not only</b> …

Can You Resonate In Six Seconds? by Lori Lewis

Can You Resonate In Six Seconds?<p>November 7, 2017<p>Vine (R.I.P.) was the first platform to introduce us to the art of trying to make an impact with …

RADIO ADVERTISING CASE STUDY: Commercial Campaign for Car Dealer

Sorry, this video no longer is available.<p>To learn how to create world-class radio advertising, click here.<p>Comments<p>comments

The Music Cycle: The Extremes Approaching In 2018 by Guy Zapoleon

The Music Cycle: The Extremes Approaching In 2018<p>August 1, 2017<p>Why will 2018's music cycle be like 1988 (and 2001 as well)? It's the Extremes of the …

Radio Broadcasting Managers: Hire To Your Weakness

One of my favorite features in the Sunday <i>New York Times</i> is their “Corner Office” column, highlighting a CEO of a major company.<p>Each week, these …

Scrolling News Feeds Is A National Pastime - So How Do We Pause The Scroll? by Lori Lewis

Scrolling News Feeds Is A National Pastime - So How Do We Pause The Scroll?<p>June 27, 2017<p>According to a Fors Marsh group test commissioned by …

Radio Industry

5 Tips for Writing Great Radio Commercial Copy

<i>In this blog, we often talk about the full array of programming content – personalities, music, news, and all the digital products stations are now</i> …

Why Radio Broadcasters Should Join the @PodcastMovement

As new content platforms and devices emerge, the radio industry finds itself in analytical mode, assessing potentials, opportunities, and threats.<p>And …

What Makes A Great Program Director? by Paul Kaye

What Makes A Great Program Director?<p>June 6, 2017<p>Programming a radio station is not an easy assignment. The program director (or brand director or …

Streaming Media